Yellow.ai

Yellow.ai is a customer-service automation platform for teams building AI bots to handle customer conversations. It suits organizations that want a visual way to shape bot flows alongside knowledge-base answers and human handoff. Its free plan offers a bounded place to start; teams needing greater capacity or broader channel coverage will need custom-priced Enterprise.

Overview

Yellow.ai brings AI bot generation and a visual flow builder together, so teams can generate bots and structure how conversations proceed. Knowledge-base answers support automated replies grounded in existing content, while human handoff gives a conversation a path to a person when automation is not enough. Multichannel deployment makes the platform relevant to teams serving customers in more than one channel.

Yellow.ai is made by Yellow.ai, founded in 2016 and headquartered in San Mateo, California. The product is available on web, iOS, and Android. Its feature set is aimed at customer-service automation rather than a general-purpose messaging app.

Key features

Bot building with a route to human support

The combination of AI bot generation and a visual flow builder gives teams two ways to approach bot creation: generate an AI bot, then shape its interaction flow. Knowledge-base answers can serve common support questions, and human handoff is important when a customer needs help beyond the bot’s response. This is a practical mix for service teams that want automation without making every interaction self-service only.

Multichannel reach

Multichannel deployment supports making bots available across multiple channels. Enterprise spells out the broader scope with 35+ channels and 150+ integrations. Those counts make the higher tier more appropriate for organizations with wider deployment and integration needs; the Free tier does not promise that breadth.

Pricing

Free

The Free plan costs nothing. It includes 1 AI agent, 500/month included, a 2-agent limit, 1,000 records, and 1 active campaign. That gives a small team a way to start building and running a limited deployment, but the agent, record, and campaign caps make it a poor fit for teams expecting to scale usage or manage multiple active campaigns.

Enterprise

Enterprise has custom pricing and includes unlimited AI agents, unlimited chat sessions, 35+ channels, and 150+ integrations. It is the more suitable plan for organizations that need volume and reach beyond the Free plan, though teams must obtain a quote to know the cost before committing.

The pricing model is freemium, with no paid middle tier specified. That leaves a clear choice between a capped starting plan and a custom-priced plan intended for larger requirements.

Platforms

Yellow.ai supports web, iOS, and Android, giving teams access across browser and mobile platforms. Multichannel deployment is also a stated capability; Enterprise sets out the more specific channel and integration counts.

Who it's for

Yellow.ai is a strong fit for customer-service teams that want to build AI bots, answer from a knowledge base, and pass conversations to a human when necessary. The Free plan is suited to evaluation or limited use within its agent, record, session, and campaign boundaries. Larger organizations with higher volumes or more extensive channel and integration needs are better aligned with Enterprise, provided custom pricing works for them.

It is less compelling for a team that needs generous free-plan capacity or must know the Enterprise price before evaluating the platform. The two listed tiers do not provide a priced step between them.

Pros and cons

• Pro: AI bot generation and a visual flow builder support both bot creation and structured conversation design.
• Pro: Knowledge-base answers and human handoff give service conversations both an automated response path and escalation to a person.
• Pro: Enterprise includes unlimited AI agents and chat sessions, plus 35+ channels and 150+ integrations for broader deployments.
• Con: Free is constrained to 1 AI agent, a 2-agent limit, 1,000 records, and 1 active campaign, which limits its usefulness for scaling teams.
• Con: Enterprise uses custom pricing, so organizations cannot assess its cost from the plan alone.

Alternatives

For a service-automation shortlist, compare Yellow.ai with the broader Customer Service Automation Software category. Teams focused specifically on AI-supported service can also review AI Customer Service Software.

For a different kind of free communication product, Webex App has a free plan with meetings limited to 40 minutes and 100 attendees; it is a meeting option rather than the bot-building and service automation described for Yellow.ai. Gupshup is a paid messaging option with a 0.001 USD per message fee and WhatsApp fees billed at actuals, making it an alternative to consider when per-message messaging charges are a better fit.

Hey Support offers a free forever plan with 50 conversations per month, one chatbot, and one seat, and a Starter plan at $19 a month billed annually ($228/yr); it may suit teams comparing a smaller, explicitly seat- and conversation-limited support chatbot. For other paid alternatives, consider Zowie, Ada, or Decagon.

Glia CoBrowsing uses a fixed-price model but gives no published amount, while listing unlimited seats and usage; it is worth considering when those stated terms better match the requirement. Kore.ai offers a customized quote and a free trial, so it is an alternative for teams that want to evaluate a paid platform before receiving project-specific pricing.

Readers comparing adjacent categories can explore Voicebot Software, Chatbot Builders, AI Customer Service Agents, and AI Voice Agents.

Verdict

Choose Yellow.ai if your team wants to build customer-service bots with a visual flow builder, knowledge-base answers, and a human escalation path. Its Free plan gives a limited starting point, while Enterprise can accommodate broader capacity and reach. Look elsewhere if the Free plan’s caps are too restrictive or a known Enterprise price is essential before evaluation.