Best Customer Analytics Software in 2026
Updated
In short: PostHog is ranked #1 of 24 as of 4 October 2026, ahead of Fullstory and Pendo Analytics. The best-ranked option with a free plan is Fullstory. The lowest first paid tier on this page is Kometrics at $1.25/mo.
Customer analytics tools offer ways to examine behavior, retention, and revenue outcomes. Compare cohort analysis and retention analysis with revenue analytics to focus on the questions you need to answer. Data sources and export capabilities help you assess how information can enter or leave each system; free-plan availability, paid-from pricing, and tracked-user limits add cost and scale context. The ranked entries begin with PostHog, Fullstory, and Pendo Analytics, with Kometrics and ProfitWell Metrics also among the first options. Consider which analyses matter to you, what data you need to work with, and how many users you expect to track when weighing the entries.
24 customer analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 PostHog Top pick · 7.6 Free plan · Free
#2 Fullstory Runner-up · 7.3 Free plan · Free
#3 Pendo Analytics Also great · 7.2 Free plan · Free
- Free plan AndroidapiiOSLinuxmacOSself-hostedWebWindows
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial AndroidapiiOSWeb
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial AndroidapiiOSWeb
- Free plan
- Yes
- Data sources
- Web applications, mobile applications, install-script events, mobile SDK events, Salesforce, HubSpot, Segment, APIs and account or visitor metadata
- Retention analysis
- Yes
- Revenue analytics
- Yes
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiiOSWeb
- Free plan
- Yes
- Paid from
- 15 /mo
- Data sources
- Stripe, Paddle, Creem, Asaas
- Retention analysis
- Yes
- Revenue analytics
- Yes
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms$1.25/mofirst paid tier About KometricsVisit site - Free plan apiWeb
- Free plan
- Yes
- Data sources
- Paddle Billing, Stripe Billing, Zuora, Maxio, Braintree Subscriptions, Recharge, Recurly, Chargebee; manual entry, Transactions API, and Google Sheets via Zapier
- Retention analysis
- Yes
- Revenue analytics
- Yes
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- 0 /mo
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
RecognisedDocumentedFree planPlatformsFree About HeapVisit site - Free plan api
- Free plan
- Yes
- Paid from
- 120 /mo
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About MixpanelVisit site - Free plan api
- Free plan
- Yes
- Paid from
- 79 /mo
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About KISSmetricsVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About ChartMogulVisit site - Free trial AndroidapiiOSWebWindows
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Free trial AndroidapiextensioniOSWeb
- Free plan
- No
- Paid from
- 299 /mo
RecognisedDocumentedFree planPlatforms$299/mofirst paid tier About UserpilotVisit site - WebiOSAndroidRecognisedDocumentedFree planPlatforms
- Free trial apiWeb
- Free plan
- No
- Paid from
- 75 /mo
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms$75/mofirst paid tier About BaremetricsVisit site - WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Free plan
- No
- Paid from
- 135 /mo
- Data sources
- POS, ERP, staffing, e-commerce, reservations, marketing, weather, events, loyalty, CSV/SFTP, REST API
- Revenue analytics
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Paid from
- 175 /mo
RecognisedDocumentedFree planPlatforms$175/mofirst paid tier About CountlyVisit site - api
- Free plan
- No
- Paid from
- 84 /mo
RecognisedDocumentedFree planPlatforms$84/mofirst paid tier About UsermavenVisit site -
- Free plan
- No
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 199 /mo
- Data sources
- Product usage analytics, product events, funnel steps, in-app feedback, surveys, support tickets, public reviews and session data
- Retention analysis
- Yes
- Revenue analytics
- Yes
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Cohort analysis
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 134 /mo
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer analytics software is ranked first on Everything Xiaomi?
PostHog is ranked #1 of 24 with a score of 7.6. Fullstory is second and Pendo Analytics third.
How many of these have a free plan?
11 of the 24 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Kometrics has the lowest first paid tier we found: $1.25/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.