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Best Customer Analytics Software in 2026

Customer analytics tools offer ways to examine behavior, retention, and revenue outcomes. Compare cohort analysis and retention analysis with revenue analytics to focus on the questions you need to answer. Data sources and export capabilities help you assess how information can enter or leave each system; free-plan availability, paid-from pricing, and tracked-user limits add cost and scale context. The ranked…

25 appsSorted 24 Oct 2026How we rank
18.7
Countly logo

Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.

Free planOpen sourceAndroidiOSWeb
From $175 a month
38.3
Contentsquare logo

Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.

Free planAndroidiOSWeb
Free plan
  1. 4Fullstory logo

    Fullstory

    Fullstory is a behavioral analytics platform for businesses studying customer experiences across websites, web apps, and mobile apps.

    Free planAndroidiOSWebAPI
    7.8Free plan
  2. 5Heap logo

    Heap

    Free planAndroidiOSWebAPI
    7.8Free plan
  3. 6Mixpanel logo

    Mixpanel

    Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.

    Free planAndroidiOSWebAPI
    7.6Free plan
  4. 7Pendo Analytics logo

    Pendo Analytics

    Pendo Analytics tracks product usage so teams can examine engagement, retention, and product success without manually tagging events.

    Free planAndroidiOSWebAPI
    7.6Free plan
  5. 8Quantum Metric logo

    Quantum Metric

    Quantum Metric is a digital analytics platform that captures customer experience data and helps teams investigate friction, errors, and their business impact.

    AndroidiOSWebAPI
    7.5From $25,000 a year
  6. 9PostHog logo

    PostHog

    PostHog is a platform for product development, customer communication, and understanding customer data.

    Free planAndroidiOSWebAPI
    7.4Free plan
  7. 10Adobe Analytics logo

    Adobe Analytics

    Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.

    AndroidiOSWebAPI
    7.3
  8. 11LogRocket logo

    LogRocket

    LogRocket combines session replay, product analytics, and error monitoring for web and native mobile apps.

    AndroidiOSWebAPI
    7.3From $176 a month
  9. 12

    Userpilot

    Userpilot is a product growth platform for non-technical teams to create in-app experiences, understand user behavior, and act on it without writing code.

    AndroidiOSWebAPI
    7.2From $299 a month
  10. 13Kometrics logo

    Kometrics

    Kometrics connects billing providers, imports billing history, and calculates subscription revenue metrics.

    Free planiOSWebAPI
    7.0From $180 a year
  11. 14

    Gainsight PX

    Gainsight PX combines product analytics with tools for in-app guidance, engagement, and feedback.

    AndroidiOSWebAPI
    6.7
  12. 15Usermaven logo

    Usermaven

    Usermaven combines marketing attribution, website and product analytics, CRM data and customer journeys.

    WebAPISelf-hosted
    6.7From $49 a month
  13. 16Baremetrics logo

    Baremetrics

    Baremetrics is subscription analytics software for tracking, analyzing, and improving subscription businesses.

    WebAPI
    6.6From $75 a month
  14. 17

    Dor

    Dor combines a battery-powered thermal counter with software analytics for retailers.

    AndroidiOSWebAPI
    6.5From $135 a month
  15. 18Glassbox logo

    Glassbox

    AndroidiOSWebAPI
    6.5
  16. 19Mitzu logo

    Mitzu

    Mitzu is an agentic product analytics platform that queries event data in a customer’s data warehouse.

    WebAPISelf-hosted
    6.5From $134 a month
  17. 20KISSmetrics logo

    KISSmetrics

    Free planAPI
    6.3From $99 a month
  18. 21ProfitWell Metrics logo

    ProfitWell Metrics

    Free planWebAPI
    6.3Free plan
  19. 22

    ChartMogul

    Free planWeb
    6.2From $1,188 a year
  20. 23

    UserInsight

    UserInsight combines product usage signals with feedback, support tickets, reviews, and surveys to show why users churn and what to build next.

    WebAPI
    5.9From $239 a month
  21. 24

    HAM

    HAM is an analytics platform for subscription brands focused on subscriber retention, churn and growth.

    Web
    5.7
  22. 25
    5.2

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