19.4
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
Free planOpen sourceAndroidiOSWeb
Best Web Analytics Tools in 2026
Understanding site activity starts with deciding which behaviors and measurements matter to you. Compared on API access, conversion funnels, data retention, ecommerce tracking, event tracking, free plan, monthly visitor limit, paid from, and session recordings, these tools offer several ways to frame that choice. PostHog, Zoho Apptics, and Matomo are among the entries shown. Consider whether you need to follow…
29.1
Free planAndroidiOSWeb
39.1
Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.
Free planAndroidiOSWeb
- 4
Triple Whale
Triple Whale is an AI operating system for commerce that brings business data together to measure growth and support decisions and actions.
Free planAndroidiOSWebAPI8.7From $219 a month - 5
Heap
Free planAndroidiOSWebAPI8.6Free plan - 6
Clicky
Free planAndroidiOSWebAPI8.6From $79.99 a year - 7
Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI8.4Free plan - 8
Simple Analytics
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.
Free planiOSWebAPIExtension8.3Free plan - 9
PostHog
PostHog is a platform for product development, customer communication, and understanding customer data.
Free planAndroidiOSWebAPI8.2Free plan - 10
Jetpack Stats
Jetpack Stats is a dashboard for understanding website audiences, traffic, and content performance.
Free planAndroidiOSWebAPI8.2Free plan - 11
Quantum Metric
Quantum Metric is a digital analytics platform that captures customer experience data and helps teams investigate friction, errors, and their business impact.
AndroidiOSWebAPI8.2From $25,000 a year - 12
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI8.1 - 13
Statcounter
Free planAndroidiOSWebAPI8.1From €9 a month - 14
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.
Free planAPISelf-hosted8.0From €275 a month - 15
Umami
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.
Free planWebAPILinuxSelf-hosted7.9From $20 a month - 16
Zoho Apptics
Zoho Apptics is a product analytics platform for tracking app performance, examining user flows, collecting feedback, and analyzing retention.
Free planAndroidiOSWebAPI7.8Free plan - 17
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, session recordings, and API access.
WebAPI7.8From $1,400 a month - 18
Web-Stat
Free planAndroidiOSWebAPI7.8From $4.95 a month - 19
Cloudflare Web Analytics
Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.
Free planWebAPI7.7From $20 a month - 20
Piwik PRO Analytics Suite
Piwik PRO Analytics Suite is paid software combining analytics, tag management, data activation, and consent management for websites and apps.
AndroidiOSWebAPI7.7From €36 a month - 21
7.7From $25 a year - 22
Wysistat
Free planAndroidiOSWebAPI7.7From €19 a month - 23
Ahrefs
Ahrefs is a web-based SEO platform for keyword research, rank tracking, site audits, backlink analysis, and competitor research.
Free planWebAPI7.7From $29 a month - 24
Factors.ai
Factors.ai is an account intelligence platform for finding companies that visit a website and combining account-level intent signals.
Free planWebAPI7.7From $199 a month - 25
Adobe Customer Journey Analytics
WebAPImacOSWindows7.6