19.4
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
Free planOpen sourceAndroidiOSWeb
Best Web Analytics Tools in 2026
Countly leads this chart of 142 (9.4/10, free plan). Amplitude is next (9.1/10, free plan), and Contentsquare is the next highest-placed with a free plan (9.1/10). Web analytics tools help you understand visits, events and conversions; compare the tracking features you need and whether you can use the tool from Android. This chart covers tools with different platform options and analytics features. If you want to check traffic or change settings from a Xiaomi, Redmi or POCO phone, confirm Android support for the specific tool.
29.1
Android app and web analytics; also available for iOS and self-hosting.
Free planAndroidiOSWeb
39.1
Android app for web analytics and event tracking; also available on iOS.
Free planAndroidiOSWeb
- 48.7From $219 a month
- 5
8.6Free plan - 6
Clicky
Android app for web analytics, event tracking, and conversion funnels; also available on iOS.
Free planAndroidiOSWebAPI8.6From $79.99 a year - 7
Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI8.4Free plan - 8
Simple Analytics
No Android app; web analytics with event tracking, also available via API.
Free planiOSWebAPIExtension8.3Free plan - 9
PostHog
Android app for web analytics and event tracking; also available on iOS, desktop, and self-hosted.
Free planAndroidiOSWebAPI8.2Free plan - 10
Jetpack Stats
Android app and web analytics with unlimited data retention; also available for iOS.
Free planAndroidiOSWebAPI8.2Free plan - 11
8.2From $25,000 a year - 12
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI8.1 - 13
Statcounter
Free planAndroidiOSWebAPI8.1From €9 a month - 14
Matomo
No Android app; web analytics with event measurement and conversion funnels, via API or self-hosting.
Free planAPISelf-hosted8.0From €275 a month - 15
Umami
No Android app; web analytics tracks events and funnels, with a self-hosted option.
Free planWebAPILinuxSelf-hosted7.9From $20 a month - 16
Zoho Apptics
Android app for product analytics, feedback, and churn; also supports iOS and desktop.
Free planAndroidiOSWebAPI7.8Free plan - 17
HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, session recordings, and API access.
WebAPI7.8From $1,400 a month - 18
Web-Stat
Free planAndroidiOSWebAPI7.8From $4.95 a month - 19
Cloudflare Web Analytics
Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.
Free planWebAPI7.7From $20 a month - 20
Piwik PRO Analytics Suite
Piwik PRO Analytics Suite is paid software combining analytics, tag management, data activation, and consent management for websites and apps.
AndroidiOSWebAPI7.7From €36 a month - 21
7.7From $25 a year - 22
Wysistat
Free planAndroidiOSWebAPI7.7From €19 a month - 23
Ahrefs
Ahrefs is a web-based SEO platform for keyword research, rank tracking, site audits, backlink analysis, and competitor research.
Free planWebAPI7.7From $29 a month - 24
Factors.ai
Factors.ai is an account intelligence platform for finding companies that visit a website and combining account-level intent signals.
Free planWebAPI7.7From $199 a month - 25
Adobe Customer Journey Analytics
WebAPImacOSWindows7.6
Choosing well
Which tracking features do I need?
Start with the questions you want the analytics to answer. The comparison covers event tracking, conversion funnels, session recordings and ecommerce tracking, along with monthly visitor limits and data retention.
For example, PostHog, Amplitude and Mixpanel are names to compare when reviewing the available features. Check the details for the tool you are considering.
Can I use web analytics tools on Android?
Check Android availability if you want to access analytics on an Android phone. Android is one of the platform options covered in the chart, but support differs by tool.
Also check whether the tool offers web access, an API or self-hosting if those fit how you plan to work.
How should I compare free and paid plans?
Compare the free plan, the starting paid price and the monthly visitor limit together. A free plan may still have limits that affect the sites or traffic you can track.
Check whether a free trial is available and review the plan terms for features you need, such as funnels or session recordings.
Do I need an API or self-hosting?
Choose an API if you need programmatic access to analytics, and consider self-hosting if you want to run the software yourself. These are separate options, so confirm that the specific tool supports your setup.
Open source status may matter if you need to inspect or change code. Check the licence and deployment details before choosing.
Questions people ask
What should I compare when choosing web analytics software?
Compare free and paid plans, monthly visitor limits, event tracking, funnels, session recordings, data retention, ecommerce tracking and API access.
Can I check web analytics on my Android phone?
Android is among the platform options in the chart, but support varies by tool. Check the specific tool's Android availability before choosing.
Do web analytics tools have free plans?
Free plans and free trials are listed comparison points. Check a tool's plan terms and limits, including its monthly visitor allowance.
Which web analytics tools offer session recordings?
Session recordings are one of the features compared. Check the specific tool's feature details and plan terms to confirm availability.
Should I choose an API or self-hosted analytics?
Choose based on how you need to access and run the analytics. API access and self-hosting are separate comparison points; confirm the options for the specific tool.