Best Web Analytics Tools in 2026
Updated
In short: PostHog is ranked #1 of 141 as of 2 October 2026, ahead of Zoho Apptics and Matomo. The best-ranked option with a free plan is Zoho Apptics. The lowest first paid tier on this page is OpenPanel at $2.08/mo.
Understanding what visitors do on a site starts with choosing the activity you need to measure. Compare event tracking, conversion funnels, and ecommerce tracking, then consider whether session recordings or API access suit the way you work with data. Data retention and monthly visitor limits can shape capacity; free-plan availability and starting paid prices help you weigh cost. PostHog leads the ranking, followed by OpenPanel and Matomo, with Google Analytics, Heap, Visitor Analytics (TWIPLA), Mixpanel, and Amplitude among the early entries. Use these criteria to compare how each tool handles measurement, access, and data over time, in light of what you need to understand about your site.
141 web analytics tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 PostHog Top pick · 9.5 Free plan · Free
#2 Zoho Apptics Runner-up · 9.2 Free plan · Free
#3 Matomo Also great · 8.9 Free plan · €275/mo
- Free plan AndroidapiiOSLinuxmacOSself-hostedWebWindows
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial AndroidapiiOSLinuxmacOSWebWindows
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiself-hosted
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms€275/mofirst paid tier About MatomoVisit site - Free plan api
- Free plan
- Yes
- Paid from
- Free
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Monthly visitor limit
- 10,000 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatformsFree About HeapVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $120/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About MixpanelVisit site - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- $4.99/mo
- Monthly visitor limit
- 2,000 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planPlatforms$4.99/mofirst paid tier About HitstepsVisit site - api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial api
- Free plan
- Yes
- Paid from
- $2.39/mo
- Monthly visitor limit
- 400 visitors
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms$2.99/mofirst paid tier About Visitor Analytics (TWIPLA)Visit site - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- $79/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About KISSmetricsVisit site - Free trial AndroidapiiOSself-hostedWeb
- Free plan
- Yes
- Paid from
- $2.50/mo
RecognisedDocumentedFree planPlatforms$2.08/mofirst paid tier About OpenPanelVisit site - Free plan Web
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms$16.58/mofirst paid tier About MonsterInsightsVisit site - api
- Free plan
- No
- Paid from
- $9/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- No
RecognisedDocumentedFree planPlatforms$9/mofirst paid tier About Plausible AnalyticsVisit site - Free plan
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms£49/mofirst paid tier About TinyAnalyticsVisit site - Free plan api
- Free plan
- Yes
- Paid from
- $19/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About SingleAnalyticsVisit site - api
- Free plan
- No
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms€10.80/mofirst paid tier About etracker AnalyticsVisit site - api
- Free plan
- Yes
- Event tracking
- Yes
- Conversion funnels
- Yes
- Session recordings
- Yes
RecognisedDocumentedFree planPlatforms - Free plan api
- Free plan
- Yes
- Paid from
- $14/mo
- Event tracking
- Yes
- Conversion funnels
- Yes
RecognisedDocumentedFree planPlatforms$14/mofirst paid tier About ActionLab AnalyticsVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
RecognisedDocumentedFree planPlatformsFree About PugVisit site - api
- Free plan
- Yes
- Event tracking
- No
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which web analytics tool is ranked first on Everything Xiaomi?
PostHog is ranked #1 of 141 with a score of 9.5. Zoho Apptics is second and Matomo third.
How many of these have a free plan?
18 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, OpenPanel has the lowest first paid tier we found: $2.08/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.