HockeyStack
HockeyStack is an analytics platform for event tracking, conversion funnels, session recordings, and API access.
What HockeyStack is
HockeyStack is an analytics platform for event tracking, conversion funnels, session recordings, and API access. Its listed platform is API. The Growth plan costs $1,400 a month, billed monthly, and includes platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking, and free onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features plus lead scoring, IP identification, cohort analysis, pipeline goal settings, and a dedicated account manager. Enterprise includes forecasting, mix modelling, budget optimization, machine-learning attribution, and data warehouse integration alongside Scale features, but no price is listed. HockeyStack has paid pricing and no free plan. The maker is HockeyStack, whose headquarters are listed in Middletown, Delaware, USA; the product’s headquarters are listed as San Francisco, California, USA. HockeyStack was founded in 2021.
Good
- Tracks events and conversion funnels.
- Includes session recordings and API access.
- Growth includes multi-touch attribution models.
- Scale adds lead scoring and cohort analysis.
- Enterprise lists data warehouse integration.
Watch out
- There is no free plan.
- Growth costs $1,400 a month.
- Scale costs $2,400 a month.
Who it suits
HockeyStack may suit teams seeking event and funnel analysis, session recordings, and attribution capabilities. The plans offer different listed features, from Growth integrations and journeys to Enterprise forecasting and data warehouse integration.
Verdict
HockeyStack offers event and journey analytics with capabilities that expand across its paid plans. Review the listed plan features and monthly costs, especially since Enterprise pricing is unspecified.
Plans and prices
From HockeyStack's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | $1,400 a month | all platform integrations · multi-touch attribution · account and user journeys · LinkedIn Ads impression tracker · cookieless tracking · free onboarding · Slack community · monthly |
| Scale | $2,400 a month | everything in Growth · lead scoring · IP identification · cohort analysis · pipeline goal settings · dedicated account manager · 1:1 Slack support · monthly |
| Enterprise | Priced on request | everything in Scale · forecasting · mix modeling · budget optimization · machine-learning attribution · data-warehouse integration · offline conversion |
The facts
Each one read from HockeyStack's own pages, with the date it was checked.
What it does
- AI insights
- Its AI agents provide forward-looking recommendations and next-best actions for segments.checked 21 Oct 2026
- API access
- Yeschecked 24 Sep 2026
- Attribution models
- The company says its attribution reporting supports nine different models.checked 21 Oct 2026
- Conversion funnels
- Yeschecked 24 Sep 2026
- Custom-goal limits
- Custom-goal properties fully support strings and numbers; arrays and objects can be sent but do not receive full dashboard functionality.checked 21 Oct 2026
- Custom reporting
- No-SQL dashboards can be customized with attribution models, scoring weights, campaign groupings, and exclusions.checked 21 Oct 2026
- Data synchronization
- HockeyStack supports two-way synchronization with CRMs, advertising platforms, and data warehouses, including pushing attribution data back to source systems.checked 21 Oct 2026
- Documentation
- The official documentation is published in GitBook and provides a complete index plus Markdown versions of pages.checked 21 Oct 2026
- Event tracking
- Yeschecked 24 Sep 2026
- Funding news
- On April 15, 2026, HockeyStack announced a new funding round that brought total funding above $50 million and launched its Revenue Agents platform.checked 21 Oct 2026
- Holistic buyer journeys
- The platform links every interaction to an account journey and uses cookieless tracking to capture activity missing from CRM or last-touch reports.checked 21 Oct 2026
- Implementation methods
- Documentation covers direct HTML installation plus Google Tag Manager, WordPress, and React deployment.checked 21 Oct 2026
- Integrations
- Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense.checked 21 Oct 2026
- Licence and hosting
- An independent directory describes HockeyStack as closed-source proprietary SaaS with hosted deployment and no self-hosting.checked 21 Oct 2026
- Lift and incrementality
- Lift reports compare exposed and unexposed accounts to estimate which campaigns drive conversions.checked 21 Oct 2026
- Limit: implementation failures
- A 2026 Capterra reviewer reported four months of onboarding without connecting data and cancelled the contract.checked 21 Oct 2026
- Limit: missing functionality
- Older Software Advice reviews mention missing real-time webhook or Slack alerts, Google Analytics integration, comparison reports, heatmaps, and session recording.checked 21 Oct 2026
- Limit: pricing concern
- A G2 reviewer said the separate account-intelligence purchase can be expensive for some teams.checked 21 Oct 2026
- Limit: support responsiveness
- Trustpilot and AppSumo reviewers reported unanswered support messages and inability to add tracking domains.checked 21 Oct 2026
The company
- Company operating metrics
- The company’s About page states 200-plus B2B customers, 60 TB of tracked data, and 212 requests processed per second.checked 21 Oct 2026
- Company profile
- LinkedIn lists HockeyStack as a privately held software-development company founded in 2021, headquartered in San Francisco, with 51–200 employees.checked 21 Oct 2026
- Founded
- 2021checked 28 Sep 2026
- Headquarters
- San Francisco, California, USAchecked 28 Sep 2026
Money
- Free plan
- Nochecked 24 Sep 2026
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