Countly
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
What Countly is
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically. Flex can be canceled at any time. Countly has no free plan but provides a 14-day trial. Its listed platform is API. The product was founded in 2012, and its maker, Countly, is headquartered in London, United Kingdom. The hosting distinction is central: Flex provides managed private-cloud hosting, while Enterprise is self-hosted. Countly’s listed tracking features cover user events, conversion paths, and ecommerce activity.
Good
- Tracks events and conversion funnels
- Includes ecommerce tracking
- Provides API access
- Flex offers managed private-cloud hosting
- Enterprise includes an SLA
Watch out
- No free plan is available
- Only API is listed as a platform
Who it suits
Countly suits teams that need event, funnel, and ecommerce analytics with API access. It may fit buyers choosing between managed private-cloud hosting and self-hosted deployment.
Verdict
Countly focuses on event, conversion, and ecommerce measurement with API access. Buyers must choose between Flex’s managed hosting and Enterprise’s self-hosted model, and no free plan is listed.
Plans and prices
From Countly's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Flex | $175 a month | Advanced Analytics included · Managed private-cloud hosting · Usage-based pricing · Choose hosting region · Starts at; pay monthly; cancel anytime |
| Enterprise | — | Self-hosted deployment · All capabilities included · Enterprise-grade security and compliance · Included SLA |
| Countly Lite | Free | Self-hosted · Core analytics and essential features · Non-commercial open-source license · Free to use |
| Countly Flex | $175 a month | Managed private cloud · Advanced Analytics included · Adaptivity and Intelligence are add-ons · Usage-based pricing · Choose hosting region · Starts at; pay monthly; cancel anytime |
| Countly Enterprise | Priced on request | Self-hosted · All capabilities included · Zero vendor access to data · Enterprise security and compliance · Included SLA · Dedicated onboarding and support · Paid annually |
The facts
Each one read from Countly's own pages, with the date it was checked.
What it does
- Advanced analysis
- The Intelligence suite includes funnels, retention, flows, formulas, crash analysis, AI insights, database viewing and advanced segmentation.checked 15 Oct 2026
- Analytics coverage
- Countly collects data from mobile, desktop and web applications and visualizes application usage and end-user behavior.checked 15 Oct 2026
- API access
- Yeschecked 20 Sep 2026
- API documentation
- The Enterprise API documentation includes authentication, API keys and tokens, SDK integration and plugin-specific references.checked 15 Oct 2026
- Compliance claims
- The pricing page lists GDPR, COPPA, CCPA, PDPL, HIPAA and BAA support as privacy and compliance capabilities.checked 15 Oct 2026
- Conversion funnels
- Yeschecked 20 Sep 2026
- Dashboards and reporting
- The platform includes customizable dashboards, reports, alerts and notifications.checked 15 Oct 2026
- Docker installation
- Countly Lite has official Docker support in addition to its shell installation script.checked 15 Oct 2026
- Documentation and support
- Countly provides setup guides, user guides, an SDK hub, API documentation, FAQs, Enterprise ticket support and a Discord community.checked 15 Oct 2026
- Ecommerce tracking
- Yeschecked 20 Sep 2026
- Engagement tools
- Adaptivity features include push notifications, A/B testing, journeys, in-app messaging, surveys, hooks and remote configuration.checked 15 Oct 2026
- Event tracking
- Countly provides event tracking so teams can record user actions and analyze them.checked 15 Oct 2026
- Extensibility
- Countly uses a plugin architecture that allows existing plugins to be modified or new capabilities to be created.checked 15 Oct 2026
- Installation requirements
- The official installer assumes a fresh Ubuntu, CentOS or RHEL Linux server with ports 80 and 443 available for incoming traffic.checked 15 Oct 2026
- Integrations
- GetApp lists Adjust as a Countly integration, while TrustRadius lists MongoDB.checked 15 Oct 2026
- License
- Countly Lite is released under AGPLv3 with a modified Section 7; modifications must be published under the same license.checked 15 Oct 2026
- Limit: G2 users
- G2 reviewers report missing features, no automatic event capture, limited customization and dashboard or web-interface weaknesses.checked 15 Oct 2026
The company
- Company legal identity
- Countly Ltd is an England-and-Wales private company incorporated on 13 June 2013.checked 15 Oct 2026
- Company ownership
- Countly describes itself as independent and bootstrapped, with no outside funding companies.checked 15 Oct 2026
- Company scale
- Countly says more than 17,000 apps use the platform, with over 3,000 servers and users in 126 countries.checked 15 Oct 2026
- Company size
- LinkedIn lists Countly as a privately held software-development company with 51–200 employees.checked 15 Oct 2026
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- LinkedIn lists London, England as Countly headquarters, with the primary location at 1 Bow Churchyard, London EC4M 9DQ.checked 15 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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