18.7
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
Free planOpen sourceAndroidiOSWeb
Best Web and Mobile Analytics Software in 2026
28.3
Free planAndroidiOSWeb
38.3
Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.
Free planAndroidiOSWeb
- 4
Clicky
Free planAndroidiOSWebAPI8.1From $79.99 a year - 5
Statsig
Statsig is an experimentation and product platform for assigning experiments, analyzing results, and managing feature releases.
Free planAndroidiOSWebAPI8.1From $150 a month - 6
Fullstory
Fullstory is a behavioral analytics platform for businesses studying customer experiences across websites, web apps, and mobile apps.
Free planAndroidiOSWebAPI7.8Free plan - 7
Heap
Free planAndroidiOSWebAPI7.8Free plan - 8
Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI7.6Free plan - 9
Simple Analytics
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.
Free planiOSWebAPIExtension7.6Free plan - 10
PostHog
PostHog is a platform for product development, customer communication, and understanding customer data.
Free planAndroidiOSWebAPI7.4Free plan - 11
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI7.3 - 12
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.
Free planAPISelf-hosted7.2From €275 a month - 13
Umami
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.
Free planWebAPILinuxSelf-hosted7.2From $20 a month - 14
UXCam
UXCam is a product analytics platform for mobile apps and websites that combines product metrics with session replays, click heatmaps, retention…
Free planAndroidiOSWebAPI7.2Free plan - 15
Zoho Apptics
Zoho Apptics is a product analytics platform for tracking app performance, examining user flows, collecting feedback, and analyzing retention.
Free planAndroidiOSWebAPI7.1Free plan - 16
Cloudflare Web Analytics
Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.
Free planWebAPI7.0From $20 a month - 17
Microsoft Clarity
Microsoft Clarity is a behavior analytics tool for websites and apps.
Free planAndroidiOSExtension7.0Free plan - 18
Smartlook
Smartlook combines session recordings with event-based analytics for websites and mobile apps, on web, iOS, and Android.
Free planAndroidiOSWebAPI7.0Free plan - 19
Glassbox
AndroidiOSWebAPI6.5 - 20
Open Web Analytics
Free planWebAPILinuxSelf-hosted6.5Free plan - 21
GoatCounter
Free planWebAPISelf-hosted6.3Free plan - 22
6.3From $9 a month - 23
Google Analytics
Google Analytics measures customer interactions across websites and apps over the customer lifecycle.
API5.7 - 24
5.7From $6 a month - 25
5.7From $999 a month