18.7
Countly is an analytics platform for measuring events, conversion funnels, and ecommerce activity, with API access for working with analytics programmatically.
Free planOpen sourceAndroidiOSWeb
Best Web and Mobile Analytics Software in 2026
Web and mobile analytics software helps you understand activity on websites and phone apps. Depending on the product, reports can cover web analytics, mobile app analytics, session replay and funnels. Compare a real free plan with paid pricing or a trial. Check for an Android app if you need phone access, then review iOS, web, API, extension or self-hosted support, data retention and deployment.
28.3
Free planAndroidiOSWeb
38.3
Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.
Free planAndroidiOSWeb
- 4
Clicky
Free planAndroidiOSWebAPI8.1From $79.99 a year - 5
Statsig
Statsig is an experimentation and product platform for assigning experiments, analyzing results, and managing feature releases.
Free planAndroidiOSWebAPI8.1From $150 a month - 6
Fullstory
Fullstory is a behavioral analytics platform for businesses studying customer experiences across websites, web apps, and mobile apps.
Free planAndroidiOSWebAPI7.8Free plan - 7
Heap
Free planAndroidiOSWebAPI7.8Free plan - 8
Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI7.6Free plan - 9
Simple Analytics
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.
Free planiOSWebAPIExtension7.6Free plan - 10
PostHog
PostHog is a platform for product development, customer communication, and understanding customer data.
Free planAndroidiOSWebAPI7.4Free plan - 11
Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI7.3 - 12
Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.
Free planAPISelf-hosted7.2From €275 a month - 13
Umami
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.
Free planWebAPILinuxSelf-hosted7.2From $20 a month - 14
UXCam
UXCam is a product analytics platform for mobile apps and websites that combines product metrics with session replays, click heatmaps, retention…
Free planAndroidiOSWebAPI7.2Free plan - 15
Zoho Apptics
Zoho Apptics is a product analytics platform for tracking app performance, examining user flows, collecting feedback, and analyzing retention.
Free planAndroidiOSWebAPI7.1Free plan - 16
Cloudflare Web Analytics
Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.
Free planWebAPI7.0From $20 a month - 17
Microsoft Clarity
Microsoft Clarity is a behavior analytics tool for websites and apps.
Free planAndroidiOSExtension7.0Free plan - 18
Smartlook
Smartlook combines session recordings with event-based analytics for websites and mobile apps, on web, iOS, and Android.
Free planAndroidiOSWebAPI7.0Free plan - 19
Glassbox
AndroidiOSWebAPI6.5 - 20
Open Web Analytics
Free planWebAPILinuxSelf-hosted6.5Free plan - 21
GoatCounter
Free planWebAPISelf-hosted6.3Free plan - 22
6.3From $9 a month - 23
Google Analytics
Google Analytics measures customer interactions across websites and apps over the customer lifecycle.
API5.7 - 24
5.7From $6 a month - 25
5.7From $999 a month
Choosing well
Check Android access
If you need analytics on a Xiaomi, Redmi or POCO phone, look for an Android app in the product details. A web dashboard may still be available when a native phone app is not.
iOS support, browser access, API connections, extensions and self-hosted deployment suit different workflows, so match the platform to how you plan to review data.
Match the reports you need
Compare coverage for website analytics and mobile app analytics. Session replay can show recorded journeys, while funnels help track movement through a defined sequence.
Data retention terms matter when you need older reports. Check the listed retention period and whether the deployment model fits your storage requirements.
Read the pricing details
A free plan can help you start without a subscription. Paid pricing is listed for products with a stated starting price, while a free trial gives temporary access before payment.
Review what the free plan includes and when a trial ends. Clicky lists paid pricing from $9.99 per month and a 21-day trial; Fullstory lists a 14-day trial.
Choose a deployment model
Web-hosted services can be accessed through a browser, while self-hosted options give you a different deployment path. API access and browser extensions can connect analytics with other tools.
Open-source code is available from products on this list. Check the licence and hosting requirements before choosing a self-managed setup.
Questions people ask
Is there an Android app for these analytics tools?
Android availability differs by product. Check the platform details for a native Android app; a web interface may be offered instead.
Can I start with a free plan?
Yes. Products on this list offer free plans, and pricing notes identify whether a plan is free, freemium or paid.
Which analytics features should I compare?
Compare web analytics, mobile app analytics, session replay, funnels and data retention. These show what data you can collect and review.
Do any options support self-hosting?
Self-hosted deployment is a platform option in this category. Check the individual product details for its deployment choices and requirements.
Are free trials available?
Free trials are offered by products on this list. Trial length and terms vary; for example, Clicky lists 21 days and Fullstory lists 14 days.