Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other desti…
What Adobe Analytics is
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations. It can ingest data from web, mobile, kiosks, and streaming media, including paid and owned channels. Users can adjust views and fields on post-processed data while keeping the original dataset intact. Analysis capabilities include segmentation, cohort analysis, anomaly detection, and contribution analysis using AI and machine learning services. Channel analysis provides visitor-flow and fallout views to explore digital journeys and find conversion or disengagement points. Governance tools include alerts, policies, and residency controls to help manage sensitive-data access and geographic storage requirements. Adobe lists integrations such as Adobe Target, Microsoft Azure, Google BigQuery, Snowflake, and Salesforce, along with SDKs, API access, SQL connectors, and R and Python support. The product focuses primarily on web and mobile behavior; broader cross-channel analysis is positioned for Customer Journey Analytics. It is paid, has no free plan, and offers a free trial. Pricing is on request.
Good
- Ingests data from web, mobile, kiosks, and streaming media
- Includes segmentation, cohort, anomaly, and contribution analysis
- Channel views help locate conversion and disengagement points
- SDKs, APIs, SQL connectors, R, and Python support
Watch out
- No free plan
- Pricing is on request
- Broader cross-channel analysis is positioned for another product
Who it suits
Adobe Analytics suits organizations that need detailed analysis of web and mobile behavior across digital properties. Its data views, journey analysis, and governance controls may fit teams handling varied data sources and storage requirements.
Verdict
Adobe Analytics combines data collection, journey analysis, and governance features for web and mobile behavior. Buyers should request pricing and note that broader cross-channel analysis is positioned for Customer Journey Analytics.
Plans and prices
From Adobe Analytics's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Digital analytics (Adobe Analytics) | Priced on request | Select, Prime, and Ultimate packages; quote depends on implementation scope, data volume, features, users, integrations, services, and contract terms |
| Foundation Pack | Priced on request | Primary and secondary server calls · excludes Report Builder, Contribution Analysis, Customer Attributes, Live Stream, Media Starts and Advertising Analytics |
| Prime | Priced on request | Primary and/or secondary server calls · excludes Live Stream and Media Starts |
| Select | Priced on request | Primary and/or secondary server calls · excludes Contribution Analysis, Live Stream and Media Starts |
| Ultimate | Priced on request | Primary and/or secondary server calls · excludes Live Stream |
The facts
Each one read from Adobe Analytics's own pages, with the date it was checked.
What it does
- 2026 release
- Adobe added Journey Canvas to Adobe Analytics with general availability in June 2026.checked 15 Oct 2026
- AEM and Target integration
- Adobe Experience Manager provides an opt-in integration with Adobe Analytics and Adobe Target for page tracking, analysis and personalization.checked 15 Oct 2026
- Analysis
- Features include AI and machine learning services such as anomaly detection and contribution analysis, plus segmentation and cohort analysis.checked 12 Oct 2026
- API access
- Yeschecked 20 Sep 2026
- Attribution
- The product includes attribution reporting and tools for measuring which campaigns and channels contribute to conversion.checked 15 Oct 2026
- Authentication
- API clients are created in Adobe Developer Console and can authenticate with OAuth user or OAuth server-to-server credentials.checked 15 Oct 2026
- Collection APIs
- Adobe provides Data Insertion, Bulk Data Insertion and Media Collection APIs for server-side collection.checked 15 Oct 2026
- Conversion funnels
- Yeschecked 20 Sep 2026
- Data collection
- It can ingest digital data from web, mobile, kiosks, and streaming media, including data from paid and owned channels.checked 12 Oct 2026
- Data retention
- standardchecked 20 Sep 2026
- Data views
- Users can adjust views and fields on post-processed data without altering or destroying the original dataset.checked 12 Oct 2026
- Deep segmentation
- Digital analytics provides advanced segmentation to compare audience behavior and identify groups associated with conversions.checked 15 Oct 2026
- Developer access
- Adobe lists SDKs, API-level access, SQL connectors, Experience Platform Web SDK, and support for R and Python across its analytics integration capabilities.checked 12 Oct 2026
- Documentation depth
- Adobe's documentation covers implementation, administration, components, exports, imports, Media Analytics, tutorials, blueprints and APIs.checked 15 Oct 2026
- Ecommerce tracking
- Yeschecked 20 Sep 2026
- Event tracking
- Yeschecked 20 Sep 2026
- Governance
- Adobe describes enterprise data collection and governance controls, including permissions and automated processing.checked 15 Oct 2026
- Hosting model
- Adobe's security overview says Analytics components are hosted in Adobe-owned or leased data centers, while AppMeasurement software runs on the customer's web server.checked 15 Oct 2026
- Integrations
- Adobe Analytics integrates with Adobe Experience Platform and Adobe Customer Journey Analytics and connects with other Experience Cloud products.checked 15 Oct 2026
- Journey analysis
- Analysis Workspace supports pathing, Flow, Fallout and cohort analysis across web and app behavior.checked 15 Oct 2026
- Journey insights
- Channel analysis includes visitor flow and fallout areas to explore digital journeys and identify conversion or disengagement points.checked 12 Oct 2026
The company
- Founded
- 1982checked 23 Sep 2026
- Headquarters
- San Jose, California, USAchecked 23 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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