Best Website Analytics in 2026
Website analytics services let you examine visits and user behavior with measures including events, replayed sessions and funnel steps. They may also specify visit allowances each month and how long data is retained. Check Android support before choosing a tool. Services here may run through Android, iOS, the web, APIs, browser extensions or self-hosted installations; weigh privacy settings against the measurements…
Contentsquare is a digital-experience analytics service from Contentsquare, a company founded in 2012 and headquartered in France.
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Heap
Free planAndroidiOSWebAPI7.8Free plan - 5

Statcounter
Free planAndroidiOSWebAPI7.7From €9 a month - 6

Crazy Egg
Crazy Egg is a website analytics platform for examining visitor behavior and conversion activity.
Free planWebAPIExtension7.6From $348 a year - 7

Mixpanel
Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.
Free planAndroidiOSWebAPI7.6Free plan - 8

Simple Analytics
Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.
Free planiOSWebAPIExtension7.6Free plan - 9
Mouseflow
Free planWebAPIExtension7.5From $25 a month - 10

PostHog
PostHog is a platform for product development, customer communication, and understanding customer data.
Free planAndroidiOSWebAPI7.4Free plan - 11

Adobe Analytics
Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.
AndroidiOSWebAPI7.3 - 12

Matomo
Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.
Free planAPISelf-hosted7.2From €275 a month - 13

Umami
Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.
Free planWebAPILinuxSelf-hosted7.2From $20 a month - 14

Netlify
Netlify is a platform for building, deploying, and scaling modern web applications.
Free planWebAPI7.1From $9 a month - 15

Cloudflare Web Analytics
Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.
Free planWebAPI7.0From $20 a month - 16

Independent Analytics
Free planWebAPISelf-hosted7.0From $49 a year - 17

Microsoft Clarity
Microsoft Clarity is a behavior analytics tool for websites and apps.
Free planAndroidiOSExtension7.0Free plan - 18

Vercel
Vercel is infrastructure for building, deploying, securing, observing, and scaling apps and agents.
Free planWebAPI7.0$20 usage-based - 19

Visitor Analytics (TWIPLA)
Visitor Analytics (TWIPLA) tracks website activity including page views, events, conversions, and ecommerce activity.
Free planAPI7.0From $2.99 a month - 20
W3Counter
Free planWeb6.9From $5 a month - 21

Lucky Orange
Web6.8From $384 a year - 22

Ackee
Free planWebAPISelf-hosted6.7Free plan - 23
6.3From $9 a month - 24
Koko Analytics
WebSelf-hosted6.2From €59 a year - 25

Google Analytics
Google Analytics measures customer interactions across websites and apps over the customer lifecycle.
API5.7
Choosing well
Check Android and platform access
Look for an Android app if you need to read analytics from a Xiaomi, Redmi or POCO phone. A web dashboard may suit a browser-based workflow.
Services in this category may provide Android, iOS, web, API, extension or self-hosted access. Check the listing for the platforms available from the tool you are considering.
Compare free and paid access
Compare the free-plan status with the paid starting price shown for a service. Ackee and Cloudflare Web Analytics list free plans, while Clicky lists a free plan, paid access from $9.99 per month and a 21-day trial.
A trial period can let you evaluate a paid plan before signing up. Check the provider's current terms and what the free plan includes.
Match the measurements to your site
Use event tracking for actions, session replay for recorded visits and conversion funnels for steps toward a goal. Check which of these functions a tool provides.
Review the monthly visit limit before sending traffic to a service, especially if your site volume changes.
Review privacy and retention controls
Compare the privacy controls and data-retention period offered by a tool. These settings affect how analytics information is handled and kept.
If you need your own hosting, check for a self-hosted option alongside web, API or app access.
Questions people ask
Do website analytics tools have Android apps?
Platform coverage varies. Check the individual listing for Android support; tools in this category can also run on web, iOS, through an API, an extension or a self-hosted setup.
Which features should I compare?
Compare event tracking, session replay, conversion funnels, monthly visit limits, data retention and privacy controls, along with free-plan and paid pricing details.
Can I start without paying?
Check whether the service offers a free plan before paying; Clicky lists a free plan and a 21-day trial.
What does self-hosted mean here?
Self-hosted is one platform option in this category. Check the tool's platform details to see whether you can run it on infrastructure you manage.
How do I choose between web and app access?
Choose based on where you need to work. Check for Android or iOS access for phone use, or web, API and extension support for browser and connected workflows.


