Best Website Analytics in 2026

Heap

Statcounter

Crazy Egg

Crazy Egg is a website analytics platform for examining visitor behavior and conversion activity.

Mixpanel

Mixpanel is an analytics platform for tracking events and understanding how people move through products and ecommerce experiences.

Simple Analytics

Simple Analytics provides privacy-focused web analytics for website owners and marketing teams.

Mouseflow

PostHog

PostHog is a platform for product development, customer communication, and understanding customer data.

Adobe Analytics

Adobe Analytics collects and processes visitor behavior across digital properties for analysis, reporting, and delivery of behavioral insights to other destinations.

Matomo

Matomo is a web analytics platform for tracking events, conversions, ecommerce activity, and visitor sessions.

Umami

Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.

Netlify

Netlify is a platform for building, deploying, and scaling modern web applications.

Cloudflare Web Analytics

Cloudflare Web Analytics helps website owners review page usage and performance metrics in a dashboard.

Independent Analytics

Microsoft Clarity

Microsoft Clarity is a behavior analytics tool for websites and apps.

Vercel

Vercel is infrastructure for building, deploying, securing, observing, and scaling apps and agents.

Visitor Analytics (TWIPLA)

Visitor Analytics (TWIPLA) tracks website activity including page views, events, conversions, and ecommerce activity.

W3Counter

Lucky Orange

Ackee

Plausible Analytics

Koko Analytics

Google Analytics

Google Analytics measures customer interactions across websites and apps over the customer lifecycle.