Crazy Egg

Crazy Egg is a website analytics and optimization service that combines behavior reports with tools for investigating and improving conversion paths. It is best suited to website-focused marketers, ecommerce teams, agencies, and UX practitioners who want those tasks in one product. The free plan is unusually useful for getting started; paid plans make more sense when annual billing and hard monthly collection limits fit the work.

Overview

Crazy Egg brings web analytics, heatmaps, session recordings, conversion analytics, A/B testing, surveys, popup calls to action, and error tracking together. That breadth is valuable when a team wants to spot a weak point and follow up with an experiment or survey without stitching together separate products. Its focus is websites, however, and fixed tracking limits can interrupt collection at exactly the time a busy site needs continued visibility.

Setup uses a code snippet in the site head, with installation integrations for Drupal, Google Tag Manager, Joomla, Magento, Segment, Shopify, Squarespace, Wix, and WordPress. Conversion and survey notifications can go to email, Slack, an API endpoint, or Zapier; a Google Analytics 4 integration provides traffic data for A/B tests. The API also supports creating and updating heatmaps and viewing results in other applications.

Key features

Heatmaps and recordings

Click, Scroll, Confetti, Overlay, and List reports offer different views of page interaction, while recordings preserve individual visitor sessions. Mobile capture and rage-click detection add useful context when teams are diagnosing friction rather than just counting visits. The Free plan's Instant Heatmaps track up to 1,000 sessions per day, retain 30 days of data, and have no website or credit-card limit, making it a strong starting point for basic behavior analysis.

Analytics and privacy

The Free plan also includes Web Analytics, Conversion Analytics, and website Surveys, so the entry tier is more than a heatmap sampler. Crazy Egg says it encrypts data in transit and at rest, limits access, and complies with GDPR, CCPA, and HIPAA obligations. Recordings mask email, password, numeric, and text fields along with slider and dial controls on the client before data reaches its servers; sensitive data is not captured, and IP addresses can be anonymized.

Data is stored in the United States on Amazon Web Services, with replication across data centers and daily, weekly, and monthly backups. Session recordings are retained for 24 months before automatic deletion on plans that include that duration.

Pricing

Crazy Egg has a free plan and a 30-day trial of paid plans. The trial requires a credit card, but billing starts only after it ends. All paid plans are billed annually, have no overage charges, and pause data collection when monthly tracking limits are hit until the first day of the next month. That predictable ceiling avoids surprise usage bills, but it is a poor fit for teams that need uninterrupted collection or monthly flexibility.

Every paid plan includes unlimited domains and team members at no extra charge, which makes the tiers attractive to agencies or businesses managing several sites. The cheaper Starter plan gives up substantial report and recording capacity compared with Plus, and its recordings are retained for six months rather than two years. Those limits matter more than seat count for teams deciding whether the entry paid tier will hold up.

Platforms

Crazy Egg is available on web, through an extension, and via API. Its installation integrations cover common site platforms and tag managers, while outbound notifications and the Google Analytics 4 connection give teams ways to bring alerts and experiment traffic into their existing workflows.

Who it's for

Entrepreneurs, small businesses, growth marketers, ecommerce companies, lead-generation teams, educators, and UX/UI designers can use Crazy Egg to connect site behavior with conversion work. Agencies get priority support from the marketing strategy team at no extra cost; unlimited seats and domains also avoid two common scaling charges. It is less suitable for buyers who cannot accept annual commitment or a pause in collection at the monthly cap.

Pros and cons

• Pros: A genuinely capable free tier includes analytics, conversion analysis, surveys, and heatmaps, rather than limiting free use to a short trial.
• Pros: Unlimited team members and domains across plans benefit agencies and multi-site teams without added seat or domain fees.
• Pros: Five heatmap report types, recordings, testing, surveys, and conversion tools support a broad investigation-to-optimization workflow.
• Cons: Paid plans are billed annually, so the monthly prices do not mean month-to-month commitment.
• Cons: Collection stops when monthly tracking limits are reached, making the stated quotas operational ceilings rather than soft allowances.
• Cons: Starter's five reports and 50 recordings per month, with six-month recording retention, may constrain teams that need deeper or longer-running analysis.

Alternatives

Fullstory is worth considering for teams that want its stated free allowance of 30,000 sessions, 10 user seats, 5,000 server-side events, and one-year session replay and product analytics retention; Crazy Egg instead includes unlimited team members and websites on its plans.

FullSession may suit a small web team whose needs match its free tier of 1,000 sessions per month, 30-day retention, two seats, and one domain; Crazy Egg's free heatmaps have no website limit.

Inspectlet is an alternative for teams seeking a free allowance of 2,500 recorded sessions per month across up to three websites, with no credit card or time limit.

OpenReplay is an option for teams that prefer an open-source, self-managed deployment with storage and retention under their control.

UXCam may fit teams that want a free allowance of 3,000 sessions per month across two app keys.

Zipy is an alternative for buyers considering a paid plan starting at $25 a month with annual billing and one month of data retention.

Zoho PageSense may suit a small team whose requirements fit its Forever Free allowance of 5,000 monthly tracked users, one project, one-month retention, and five goals.

LiveSession is another session-recording option to compare.

Browse Session Replay Software, Heatmap and session replay tools, A/B Testing Tools, or Session Recording Software for more category choices.

Verdict

Choose Crazy Egg if you want a single website-focused toolkit for heatmaps, recordings, analytics, and conversion work, especially if its free tier or unlimited seats and domains suit your scale. Look elsewhere if paid annual billing or collection pauses at a monthly limit would disrupt your analysis.