Inspectlet

Overview

Inspectlet is a web analytics platform for teams that need to see how visitors navigate their sites, not just measure outcomes. It suits product, marketing, and site teams investigating friction across multiple pages or web properties. Its strongest case is the combination of replay, dynamic heatmaps, and AI analysis; the main trade-off is that recording and replay quotas differ, so buyers should match both to their traffic and review needs.

Key features

Session replay captures mouse movement, scrolling, clicks, and keypresses, giving teams a way to inspect individual journeys behind a conversion or usability problem. Rage-click detection and AI Session Insights can surface errors, conversion drop-offs, form abandonment, unusual navigation, and engagement anomalies. Ask Inspectlet AI extends that analysis with plain-English questions and answers that can include tables, dimensional breakdowns, and replay links. These tools can help narrow investigation, but teams still need to interpret the sessions and decide what to change.

Heatmaps cover eye-tracking, click, click-dot, element, and scroll activity, including dynamic content such as AJAX pages, single-page applications, and infinite-scroll layouts. That breadth makes them more useful on interactive sites than static-page maps alone. Inspectlet also includes A/B testing, conversion funnels, form analytics, feedback surveys, and automatic JavaScript error logging with stack traces, network monitoring, and replay links.

Installation options include an asynchronous JavaScript snippet, browser and React packages, Google Tag Manager, and a WordPress plugin. Sites with a GA4 or GTM dataLayer can mirror pushed events as session tags. A JSON REST API supports retrieving and searching recordings. Sensitive inputs and HTML marked with Inspectlet's ignore class are not read or transmitted, and password fields are ignored automatically. Inspectlet says it is GDPR compliant, encrypts data in transit and at rest with AES, and stores data in AWS facilities meeting ISO 27001 requirements. Tracking loads asynchronously from a global CDN and is designed not to affect page load time.

Pricing

Inspectlet offers a free plan and monthly paid plans, with no free trial. The free plan is billed at $0 forever and has no credit-card requirement or time limit. Its plan summary gives 500K monthly sessions, 5,000 session replays per month, three websites, and one month of storage; the free-plan limits also state 2,500 recorded sessions monthly across up to three websites. New sessions stop recording once the monthly limit is reached, while existing recordings and heatmaps remain accessible. The differing session figures make it important to confirm which quota applies to the intended use before relying on the free tier.

Micro is $39/mo for 1M monthly sessions, 10,000 replays, three websites, and two months of storage. It is the lowest-cost paid option, but its replay allowance is limited relative to the session ceiling. Startup is $79/mo for 1M sessions, 25,000 replays, five websites, and three months of storage; recording downloads begin at this tier. Growth is $149/mo for 1M sessions, 50,000 replays, ten websites, and six months of storage. Accelerate is $299/mo for 1M sessions, 125,000 replays, 20 websites, and 12 months of storage, and is the first tier with phone support and custom services.

Enterprise 250K is $499/mo for 2M sessions, 250,000 replays, 40 websites, and 24 months of storage. Enterprise 500K is $749/mo for 5M sessions, 500,000 replays, 80 websites, and 24 months of storage. Enterprise 1M is $1,199/mo for 5M sessions, 1,000,000 replays, 100 websites, and 24 months of storage. Enterprise 2M is $1,799/mo for 10M sessions, 2,000,000 replays, 100 websites, and 24 months of storage. These tiers suit larger portfolios or higher review volumes; the paid plans below them have shorter retention and fewer websites or replays. Custom Enterprise has custom pricing tailored to specific needs; Enterprise custom packages include phone support, custom services, and 24 months of storage. Plans can be upgraded, downgraded, or canceled at any time without long-term contracts. Email support is included across plans.

Platforms

Inspectlet is a web product. Its installation choices and framework support—including React, Angular, Vue, and other JavaScript-heavy frameworks—are geared to websites and web applications rather than native mobile apps. Mobile capture is supported, but that does not make the product a native mobile analytics platform.

Who it's for

Inspectlet is a good fit for teams that need to connect aggregate behavior patterns with individual website sessions, especially when they operate dynamic pages or several sites. The free plan offers a way to explore replay, heatmaps, and A/B testing without a time-limited trial, while paid tiers scale replay volume, site count, and retention. It is less suitable for teams seeking native-app coverage or for anyone whose required replay volume exceeds the chosen plan's replay quota.

Pros and cons

• Pro: Replay, dynamic heatmaps, AI analysis, and optimization tools sit in one platform, helping teams investigate problems from multiple angles.
• Pro: The free plan has no credit-card requirement or time limit, and existing recordings and heatmaps stay accessible after new recording stops at the cap.
• Pro: Multiple installation routes, framework support, and event mirroring from a GA4 or GTM dataLayer accommodate varied web setups.
• Con: Session and replay quotas are separate, and the free-plan session figures are presented differently; teams should verify their applicable cap and estimate replay demand.
• Con: Free retention is one month, and even Micro provides only two months, which limits how far back teams can compare behavior.
• Con: The product is web-focused; teams needing native mobile analytics should consider a platform with mobile support.

Alternatives

Fullstory is worth considering for teams that want a freemium option with Android, iOS, API, and web platforms, a free plan with 10 user seats, and one-year session replay retention.

Crazy Egg is an alternative for teams focused on web analytics, instant heatmaps, conversion analytics, and surveys, with a free plan and a $29 a month Starter plan.

OpenReplay suits teams that want an open-source, self-hosted option with self-managed storage and retention, including on-premises or cloud deployment.

Rejourney is another freemium option, with a free plan covering 5,000 session replays per month and seven days of evidence retention.

UXCam is a mobile-capable alternative with a free plan for 3,000 sessions per month across two app keys; its paid plans use custom quotes based on usage.

Replayfy is a simpler free-plan alternative for teams with up to 1,000 sessions per month and no credit card or sales call.

Smartlook is another freemium option for Android, iOS, API, and web, with its free plan available until 30 September 2027, subject to plan limitations.

Zipy may suit teams seeking a lower-priced annual plan: Growth starts at $25 a month with annual billing, one month of retention, and up to 10 projects.

Verdict

Choose Inspectlet if your team needs to investigate website behavior through session replay and heatmaps, and values AI analysis and optimization tools in the same platform. Its no-time-limit free plan is useful for a small start, while paid tiers offer clear steps up in replay volume, site count, and retention. Look elsewhere if native-app coverage is central, or if the separate recording and replay limits do not fit your expected volume.