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Ranked chart · Analytics & Data

Best A/B Testing Tools in 2026

GrowthBook leads this chart of 52 (8.6/10, free plan). Amplitude is next (8.3/10, free plan), and DevCycle is the next highest-placed with a free plan (8.1/10). A/B testing software lets teams test different versions of products and experiences; platform coverage and available test features can help guide a choice. For Android work, look for support for the tasks you need, such as mobile SDK testing, audience targeting, or feature flags. Also weigh free-plan availability, test types, and editing options.

52 appsSorted 14 Nov 2026How we rank
18.6
GrowthBook logo

Android app and web access for warehouse-native experimentation and product analytics.

Free planOpen sourceAndroidiOSWeb
From $40 a month
28.3
Amplitude logo

Android app and web access; the product details provided do not describe its features.

Free planAndroidiOSWeb
From $995 a month
38.1
DevCycle logo

Android app for managing feature flags, with web access for developer-led teams.

Free planAndroidiOSWeb
From $625 a month
  1. 4Statsig logo

    Statsig

    Android app and web access for experiment assignment, analysis, and insights.

    Free planAndroidiOSWebAPI
    8.1From $150 a month
  2. 5Zoho PageSense logo

    Zoho PageSense

    Android app and web access for site metrics, heatmaps, recordings, forms, and funnels.

    Free planAndroidiOSWebAPI
    8.1From $20 a month
  3. 6Omniconvert Explore logo

    Omniconvert Explore

    Android app and web access for ecommerce tests, personalization, and on-site surveys.

    Free planAndroidiOSWebAPI
    8.0From $167 a month
  4. 7AB Tasty logo

    AB Tasty

    AB Tasty provides experimentation, personalization, feature management, mobile app testing and analytics for web and mobile teams.

    AndroidiOSWebAPI
    7.9From €15,000 a year
  5. 8Experimently logo

    Experimently

    Android app and web platform for self-hosted A/B testing and feature flags.

    Free planOpen sourceAndroidiOSWebAPI
    7.8Free plan
  6. 9Harness Feature Management & Experimentation logo

    Harness Feature Management & Experimentation

    Android app and web platform for experiments on flags, configs, and AI behavior, with metric alerts.

    Free planAndroidiOSWebAPI
    7.7Free plan
  7. 10Crazy Egg logo

    Crazy Egg

    Web access; platform details provided do not describe its A/B testing features.

    Free planWebAPIExtension
    7.6From $348 a year
  8. 11ABsmartly logo

    ABsmartly

    Android app and web access for experiments and feature flags using two statistical methods.

    AndroidiOSWebAPI
    7.4
  9. 12Confidence by Spotify logo

    Confidence by Spotify

    Android app and web access for experimentation, feature management, and guarded releases.

    Free planAndroidiOSWebAPI
    7.4From $449 a month
  10. 13Featureflip logo

    Featureflip

    Android app and web feature flags with rollouts, A/B tests, kill switches, and flag cleanup.

    Free planAndroidiOSWebAPI
    7.4From $49 a month
  11. 14LaunchDarkly Experimentation logo

    LaunchDarkly Experimentation

    LaunchDarkly Experimentation helps teams measure how changes affect user behavior and use the results to inform what they ship.

    Free planAndroidiOSWebAPI
    7.4$108.33 usage-based
  12. 15Mida logo

    Mida

    Mida is a platform for running website experiments, analyzing results and implementing conversion changes.

    Free planAndroidiOSWebAPI
    7.2From $299 a month
  13. 16

    Convert Experiences

    Convert Experiences is an A/B testing and personalization suite for web and mobile.

    AndroidiOSWebAPI
    7.1From $399 a month
  14. 17Kameleoon logo

    Kameleoon

    Kameleoon offers tests for web front ends, back ends, and in-app experiences on Android and iOS.

    AndroidiOSWebAPI
    7.1From $495 a month
  15. 18

    Apex

    Android app and web access for ecommerce experiments, flags, and personalization.

    Free planAndroidiOSWebAPI
    7.0Free plan
  16. 19Datadog Experiments logo

    Datadog Experiments

    Datadog Experiments helps teams analyze behavioral and business metrics, segment users, and run sequential tests.

    WebAPI
    7.0From $450 a month
  17. 20

    Nativeblocks

    Android app for server-driven native screens, with A/B variants and offline frame caching.

    Free planAndroidiOSSelf-hosted
    6.9From $19 a month
  18. 21

    ABtesting.ai

    Web tool that proposes landing-page variations and adapts combinations to audience results.

    Free planWebAPI
    6.8From $19 a month
  19. 22

    Maxymizely

    Maxymizely is an analytics and testing platform for mobile and web applications, combining big data analytics with predictive modeling.

    AndroidiOSWebAPI
    6.8From $19 a month
  20. 23

    Monetate

    Monetate supports Android, iOS, and web experimentation, personalization, recommendations, and dynamic bundles.

    AndroidiOSWebAPI
    6.8
  21. 24

    Webtrends Optimize

    Android app and web access for conversion testing, personalization, and URL comparisons.

    Free planAndroidiOSWebAPI
    6.8Free plan
  22. 25Compose logo

    Compose

    Compose helps teams run web conversion experiments, plan ideas together, and view real-time results.

    Free planWeb
    6.7$400 one-time

Choosing well

Does it support Android testing?

Check for Android support and a mobile SDK if you need to run experiments in an Android app.

Android support does not by itself mean Xiaomi- or HyperOS-specific support.

Which platforms should it support?

Match supported platforms to where your product runs, such as web, iOS, Android, an API, or a self-hosted setup.

Review the platform details for the specific tool; coverage on one platform does not establish coverage on another.

Which testing features do I need?

Assess the test formats, visual editing, server-side options, audience targeting, and feature flags that fit your workflow.

DevCycle, GrowthBook, and Statsig appear on the list; review their feature details before choosing.

Can I start with a free plan or trial?

Check whether a free plan fits your needs and whether the paid plan price is clear. A free trial is a separate option from a continuing free plan.

Experimently and Harness Feature Management & Experimentation are listed with free plans. Zoho PageSense lists a 15-day trial.

Questions people ask

What is an A/B testing tool?

It is software that tests versions of a product or experience against one another. Compare the available test types and supported platforms.

What is the difference between a free plan and a free trial?

A free plan is listed as a plan; a free trial is a time-limited trial. Check the tool's pricing details to see which applies.

Which features are worth comparing in A/B testing software?

Look at test types, visual editors, server-side testing, mobile SDK support, audience targeting, and feature flags, as well as platform coverage.

Can I use A/B testing tools through an API?

API is one of the supported platform categories on the list. Check the individual tool's platform details to confirm its API support.

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