ABsmartly
ABsmartly is an experimentation platform for running A/B tests and feature flags, aimed at product, engineering and data teams.
What ABsmartly is
ABsmartly is an experimentation platform for running A/B tests and feature flags, aimed at product, engineering and data teams. It supports Fixed Horizon Testing and Group Sequential Testing; ABsmartly says its sequential testing engine can produce decisions 20% to 80% faster than fixed-horizon testing. Reporting is described as having a 15-to-30-second lag from event tracking. Teams can segment results, filter precisely and customize reports. The platform is API-first, with integrations built through webhooks and SDKs. Client-side SDKs include JavaScript, React, Vue 2, Vue 3, Swift and Flutter/Dart; server-side SDKs include JavaScript, Java, Python, Go, .NET, PHP and Ruby. It is available as SaaS or self-hosted software. Listed security measures include encryption in transit and at rest, SSO and mandatory multifactor authentication; ABsmartly says it is GDPR, HIPAA and SOC 2 compliant. Pricing is by request, with no free plan or free trial. A paid 30-day proof-of-value period provides access to all features.
Good
- Supports fixed-horizon and group-sequential testing.
- Offers SaaS and self-hosted deployment.
- Client- and server-side SDKs are listed.
- Paid 30-day proof-of-value period includes all features.
Watch out
- Pricing is available on request.
- No free plan or free trial is listed.
- The proof-of-value period is paid.
Who it suits
ABsmartly is positioned for product, engineering and data teams running experiments or managing feature flags. Its SDKs and self-hosted option may be relevant to teams with varied client- and server-side environments.
Verdict
ABsmartly combines testing methods, feature flags and customizable reporting, with SaaS and self-hosted options. There is no free plan or trial; its 30-day proof-of-value period is paid and pricing is by request.
Plans and prices
From ABsmartly's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| ABsmartly platform | €60,000 | unlimited feature flags · unlimited web/mobile experiments · unlimited goals and metrics · unlimited platform users · unlimited segmentation/filtering · onboarding, training and support included · per year; usage-based, 50 million events/month |
| ABsmartly subscription | — | All features; paid 30-day proof-of-value trial · Yearly subscription; pricing by request |
The facts
Each one read from ABsmartly's own pages, with the date it was checked.
What it does
- Analysis
- The platform offers flexible segmentation, precise filtering, and customizable reporting.checked 4 Oct 2026
- Chrome extension
- LaunchPad is a visual DOM editor that creates and manages experiments, exports changes as JSON and applies variants through the ABsmartly JavaScript SDK plugin.checked 15 Oct 2026
- Compliance
- The maker states SOC 2 Type II, GDPR and HIPAA compliance and independent penetration testing.checked 15 Oct 2026
- Documentation depth
- The docs include product guides, SDK tutorials, Collector and Platform API references, CLI, MCP Server and browser-extension instructions.checked 15 Oct 2026
- Experiment speed
- The maker claims its Group Sequential Testing engine can produce experiment conclusions 20–80% faster.checked 15 Oct 2026
- Experiment types
- The platform supports fixed-horizon and group-sequential statistics, server-side, client-side and hybrid experiments, deterministic assignment, guardrails and multi-variant testing.checked 15 Oct 2026
- Faster results
- ABsmartly says its Group Sequential Testing engine can deliver decisions 20% to 80% faster than fixed-horizon testing.checked 4 Oct 2026
- Feature flags
- Feature flags support audience targeting and up to four variants.checked 15 Oct 2026
- Hosting
- ABsmartly is available as SaaS or self-hosted software.checked 4 Oct 2026
- Integrations
- Official integration guides cover Slack, Segment, Zuko analytics, Google Workspace SAML SSO and BigQuery exports.checked 15 Oct 2026
- Intended users
- ABsmartly describes its platform as serving product, engineering, and data teams.checked 4 Oct 2026
- Legal entity
- The website identifies the maker as ABsmartly B.V. at Keizersgracht 520 H, 1017 EK Amsterdam, Netherlands.checked 15 Oct 2026
- Limit: reporting and UI
- G2 reviewers mention missing advanced program reporting, limited export tools, unclear metric tables and occasional UI or metric-refresh problems.checked 15 Oct 2026
- MCP and CLI
- ABsmartly publishes an MCP Server for AI assistants and a CLI for experiment and feature-flag administration.checked 15 Oct 2026
- Open-source components
- Public SDK and tooling repositories use open licenses including Apache-2.0 for the JavaScript SDK, MIT for the browser extension and MIT for the CLI; the hosted platform itself is proprietary.checked 15 Oct 2026
- Praise: targeting and analytics
- Gartner reviewers praise ease of use, advanced targeting, support for many variations and robust analytics, while describing the platform as suitable for high-quality experiments.checked 15 Oct 2026
- Praise: usability and support
- G2 reviewers repeatedly praise easy setup, readable advanced statistics, intuitive dashboards, straightforward SDK integration and responsive customer service.checked 15 Oct 2026
- Privacy and compliance
- ABsmartly says it is GDPR, HIPAA, and SOC 2 compliant.checked 4 Oct 2026
- Product
- ABsmartly is an experimentation and feature-flagging platform for controlled tests, measurement and product decisions.checked 15 Oct 2026
The company
- Company founded
- LinkedIn lists ABsmartly as founded in 2019; Gartner lists 2021.checked 15 Oct 2026
- Company origin
- The founding team says it built Booking.com’s experimentation system, which grew to more than 1,000 concurrent experiments.checked 15 Oct 2026
- Company size
- LinkedIn lists the company as privately held with 11–50 employees and Amsterdam headquarters.checked 15 Oct 2026
- Headquarters
- Amsterdam, The Netherlandschecked 28 Sep 2026
Money
- Limit: price for small businesses
- A Gartner reviewer says the platform can be costly for smaller businesses.checked 15 Oct 2026
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