18.6
GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics.
Free planOpen sourceAndroidiOSWeb
Best AB Testing in 2026
AB testing tools help you compare changes to a website, app or service through controlled experiments. This category includes products with web, Android, iOS, API, self-hosted and browser-extension access. If you use a Xiaomi, Redmi or POCO phone, check for Android support before choosing. Compare testing methods, client-side and server-side options, monthly tested users, analytics integrations and visual editing,…
28.3
Free planAndroidiOSWeb
38.1
Statsig is an experimentation and product platform for assigning experiments, analyzing results, and managing feature releases.
Free planAndroidiOSWeb
- 4
Zoho PageSense
Zoho PageSense is a no-code conversion optimization platform for analyzing site activity, testing changes, and working to improve conversions.
Free planAndroidiOSWebAPI8.1From $20 a month - 5
AB Tasty
AB Tasty provides experimentation, personalization, feature management, mobile app testing and analytics for web and mobile teams.
AndroidiOSWebAPI7.9From €15,000 a year - 6
ABsmartly
ABsmartly is an experimentation platform for running A/B tests and feature flags, aimed at product, engineering and data teams.
AndroidiOSWebAPI7.4 - 7
Convert Experiences
Convert Experiences is an A/B testing and personalization suite for web and mobile.
AndroidiOSWebAPI7.1From $399 a month - 8
Kameleoon
Kameleoon provides experimentation tools for marketing, product, and engineering teams working on front-end, back-end, and in-app experiences.
AndroidiOSWebAPI7.1From $495 a month - 9
FigPii
FigPii is a web-based conversion rate optimization platform for understanding how visitors use a website and where they meet friction.
Free planWeb6.9From $149.99 a month - 10
ABtesting.ai
ABtesting.ai automates A/B and multivariate tests for landing pages, suggesting page changes and running experiments to optimize conversion rates.
Free planWebAPI6.8From $19 a month - 11
VWO Testing
VWO Testing helps teams create, target, measure, analyze, and roll out web experiments.
AndroidiOSWebAPI6.5 - 12
Nelio A/B Testing
Nelio A/B Testing is a WordPress plugin for running experiments and measuring conversions from the WordPress dashboard.
Free planWeb6.4Free plan - 13
Evolv AI
Evolv AI uses AI and machine learning to optimize digital customer experiences through experimentation and personalization.
AndroidiOSWebAPI6.2 - 14
Omniconvert Nexus Customer Intelligence
Omniconvert Nexus Customer Intelligence is a web-based customer analysis and audience layer for Shopify brands.
Free planWeb6.2Free plan - 15
Eppo
Eppo, now Datadog Experiments, is an experimentation and feature-flagging platform for measuring product changes.
AndroidiOSWebAPI6.1 - 16
SearchPilot
SearchPilot provides GEO and SEO A/B testing to help teams identify website changes that improve organic search performance.
WebAPI6.0From $37,500 a year - 17
Convertize
Web5.9 - 18
Firebase A/B Testing
AndroidiOSWeb5.5 - 19
Optimizely Feature Management
AndroidiOSWeb5.5 - 204.7
- 21
ABlyft
Web4.6
Choosing well
Check Android access
Check whether the product offers an Android app if you need to manage experiments from a Xiaomi, Redmi or POCO phone. Web, iOS, API, self-hosted and browser-extension access can also affect how it fits your setup.
Match the testing method
Compare the testing methods listed for a product, including client-side and server-side tests. Choose the approach that matches where your changes and experiment controls run.
Review analytics and editing
Analytics integrations can connect experiment results with other measurement tools. A visual editor may help with changes made through an interface, so compare these fields before choosing.
Compare plans and trials
Look for a real free plan if you want to start without a paid subscription. Paid pricing varies: FigPii lists paid plans from $149.99 per month, while GrowthBook lists paid plans from $40 per user per month.
A free trial can provide temporary access to a paid product. Convert Experiences lists a 15-day trial, and Convertize lists a 14-day trial.
Check code access
Open-source code is available from products in this category. Check the licence and hosting requirements before selecting a self-hosted or code-access option.
Questions people ask
Do these AB testing tools support Android?
Android is one of the platforms represented in this category. Check the individual product details to confirm its Android access.
Can I use an AB testing tool for free?
Free plans are offered by products in this category. Paid products may instead list pricing on request or provide a free trial.
What testing options should I compare?
Compare the listed testing methods, including client-side and server-side tests, to match the way your product runs experiments.
Are open-source AB testing tools available?
Yes. Open-source code is offered by products in this category. Review the licence and deployment needs before using one.
What pricing details are listed?
Listings can show a free plan, paid pricing from, pricing on request or a trial period. Compare these terms with your expected monthly tested users.