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Ranked chart · Marketing

Best Marketing Automation Software in 2026

HubSpot Marketing Hub leads this chart of 130 (9.1/10, free plan). Mailchimp is next (9.0/10, free plan), and Manago AI (formerly SALESmanago) is the next highest-placed with a free plan (8.7/10). Marketing automation software helps plan and send marketing messages; compare its automation features and whether its Android app supports the work you need to do. Check how each tool handles email automation, customer journeys, lead scoring, lead capture forms, CRM integrations and contact limits. Android availability may matter if you want to manage campaigns from a Xiaomi, Redmi or POCO phone.

130 appsSorted 15 Nov 2026How we rank
29.0
Mailchimp logo

Android and iOS apps and a web platform for marketing; a free plan is available.

Free planAndroidiOSWeb
From $13 a month
  1. 4E-goi logo

    E-goi

    Android and iOS apps and a web platform; a free plan is available.

    Free planAndroidiOSWebAPI
    8.7From $11.75 a month
  2. 5SendPulse logo

    SendPulse

    Android app and web platform; free to start, with annual billing for paid plans.

    Free planAndroidiOSWebAPI
    8.7From $9.60 a month
  3. 6GetResponse logo

    GetResponse

    Android and iOS apps cover its web-based marketing service; a no-cost plan is available.

    AndroidiOSWebAPI
    8.6From $1,915.58 a month
  4. 7Aritic PinPoint logo

    Aritic PinPoint

    Android and iOS apps and a web platform with a visual sales pipeline.

    Free planAndroidiOSWebAPI
    8.6From $19 a month
  5. 8Twilio Segment logo

    Twilio Segment

    Android app and web platform with a free plan and a 14-day trial; paid plans start at $120/month.

    Free planAndroidiOSWebAPI
    8.6From $120 a month
  6. 9Mautic logo

    Mautic

    Mautic is an open-source marketing automation suite for creating campaigns, managing leads, and sending marketing or transactional email.

    Free planWebAPISelf-hosted
    8.3From €247.50 a month
  7. 10

    Intempt Marketing

    Android app and web platform for automated email, journey mapping and lead scoring; free plan available.

    Free planAndroidiOSWebAPI
    8.3From $24 a month
  8. 11Freshmarketer logo

    Freshmarketer

    Freshmarketer runs on the web, with a no-cost option and annual billing from $15 monthly.

    Free planWebAPI
    8.2From $15 a month
  9. 12

    ActiveTrail

    AndroidiOSWebAPI
    8.2From $9 a month
  10. 13Brevo Conversations logo

    Brevo Conversations

    Brevo Conversations is a customer conversation tool for organizations that want website chat alongside email capabilities.

    Free planAndroidiOSWebAPI
    8.2From $15 a month
  11. 14ActiveCampaign logo

    ActiveCampaign

    Android and iOS apps and a web platform with email automation.

    AndroidiOSWeb
    8.0
  12. 15EngageBay logo

    EngageBay

    EngageBay is a browser-based CRM and marketing platform that combines sales pipeline management with tools for email marketing, live chat and helpdesk support.

    Free planWeb
    8.0From $11.04 a month
  13. 16Systeme.io logo

    Systeme.io

    Web platform with a no-cost option; paid access starts at $17/month.

    Free planWebAPI
    8.0From $17 a month
  14. 17

    Odoo Marketing Automation

    Android and iOS apps cover automated campaigns and customer path tools; web access is available.

    Free planAndroidiOSWeb
    7.9Free plan
  15. 18

    Oracle Responsys

    Android app and web platform for automated email campaigns, journey orchestration and lead forms.

    AndroidiOSWebAPI
    7.9From $2 a year
  16. 19

    LeadSquared

    AndroidiOSWebAPI
    7.9
  17. 20Braze logo

    Braze

    AndroidiOSWebAPI
    7.8
  18. 21Klaviyo logo

    Klaviyo

    Klaviyo is a web marketing platform for communicating with customers across email, SMS, RCS, mobile push, WhatsApp, and social marketing.

    Free planWeb
    7.8Free plan
  19. 22CleverTap logo

    CleverTap

    CleverTap is a customer engagement platform for building and optimizing cross-channel customer experiences.

    AndroidiOSWebAPI
    7.8From $85 a month
  20. 23

    Togile CRM

    Togile CRM is an AI-native customer relationship management platform for handling contacts, deals, sales pipelines, and revenue signals.

    AndroidiOSWebAPI
    7.8From ₹36,000 a year
  21. 24

    Kizen

    AndroidiOSWebAPI
    7.7From $10 a month
  22. 25
    7.6

Choosing well

Does it have an Android app for the work I need?

Check whether the Android app covers the tasks you plan to manage from your phone. Android availability does not by itself tell you which campaign or automation features are included.

Which marketing automation features should I compare?

Compare email automation, customer journeys, lead scoring and lead capture forms. The right mix depends on how you want to reach and track leads.

Does it connect to my CRM?

Check the CRM integrations for the systems your team uses. An integration can matter when lead and campaign information needs to move between tools.

How many contacts are included?

Compare included contacts with the audience you need to manage. Also check whether the listed price fits your budget and whether a free plan or trial is available.

Which tools can I compare?

Examples include HubSpot Marketing Hub, Mailchimp and Odoo Marketing Automation. Mautic is listed with a free plan, a paid price from €247.50 per month on annual billing and a 14-day trial.

Questions people ask

What should I look for in marketing automation software?

Compare email automation, customer journeys, lead scoring, lead capture forms, CRM integrations and included contacts.

Can I use marketing automation software on Android?

The list includes Android availability as a platform. Check an individual tool’s app details to confirm it supports the tasks you need.

Does marketing automation software have a free plan?

Some listed tools have a free plan. Check each product’s terms and compare the plan with your contact and feature needs.

Is a free trial the same as a free plan?

No. A free trial provides time-limited access, while a free plan is a separate plan. Check a product’s terms for details.

What does Mautic cost?

Mautic is listed with a free plan, paid pricing from €247.50 per month with annual billing, and a 14-day trial.

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