Best Marketing Automation Software in 2026
Updated
In short: Freshmarketer is ranked #1 of 131 as of 4 October 2026, ahead of Mailchimp and Klaviyo. The best-ranked option with a free plan is Mailchimp. The lowest first paid tier on this page is SendPulse at $9.60/mo.
If you’re looking to automate marketing work, compare how these tools handle email automation and customer journeys, along with CRM integrations, lead capture forms, and lead scoring. Free-plan availability and included contacts help clarify what access each offers; the paid-from price is another factor to weigh. The ranking opens with HubSpot Marketing Hub, Klaviyo, and Intempt Marketing, with Freshmarketer, GetResponse, Zoho Marketing Automation, Mailchimp, and Iterable also among the first entries. Consider which parts of your workflow matter most, whether that means capturing leads, connecting customer data, or coordinating communications, and use the listed criteria to weigh the options.
131 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Freshmarketer Top pick · 8.9 Free plan · $15/mo
#2 Mailchimp Runner-up · 8.9 Free plan · Free #3 Klaviyo Also great · 8.8 Free plan · Free
- Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- $15/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About FreshmarketerVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
- Email automation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Email automation
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Paid from
- $247.50/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms€247.50/mofirst paid tier About MauticVisit site - Free trial AndroidapiiOSWeb
- Free plan
- Yes
- Paid from
- $15.58/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$1915.58/mofirst paid tier About GetResponseVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- Free trial WebiOSAndroid
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms -
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - Free trial Web
- Free plan
- No
- Paid from
- $14/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - Free plan WebiOSAndroid
- Free plan
- Yes
- Paid from
- $9.60/mo
- Email automation
- Yes
RecognisedDocumentedFree planPlatforms$9.60/mofirst paid tier About SendPulseVisit site - WebiOSAndroid
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- Free planFree trial WebiOSAndroid
- Free plan
- Yes
- Paid from
- $120/mo
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About Twilio SegmentVisit site - Web
- Free plan
- No
- Paid from
- $25/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$30/mofirst paid tier About Zoho Marketing PlusVisit site - Web
- Free plan
- No
- Paid from
- $1,250/mo
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$85/mofirst paid tier About CleverTapVisit site - AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- Free plan Web
- Free plan
- Yes
- Paid from
- $16/mo
- Email automation
- Yes
RecognisedDocumentedFree planPlatforms$16/mofirst paid tier About OmnisendVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- $12.74/mo
- Email automation
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms$11.04/mofirst paid tier About EngageBayVisit site - WebiOSAndroid
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiWeb
- Free plan
- Yes
- Paid from
- $17/mo
- Email automation
- Yes
RecognisedDocumentedFree planPlatforms$17/mofirst paid tier About Systeme.ioVisit site - Free plan AndroidapiiOSmacOSWebWindows
- Free plan
- Yes
- Email automation
- Yes
- Customer journeys
- Yes
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$24/mofirst paid tier About Intempt MarketingVisit site -
- Free plan
- No
- Email automation
- Yes
- Customer journeys
- Yes
- Lead capture forms
- Yes
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing automation software is ranked first on Everything Xiaomi?
Freshmarketer is ranked #1 of 131 with a score of 8.9. Mailchimp is second and Klaviyo third.
How many of these have a free plan?
10 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, SendPulse has the lowest first paid tier we found: $9.60/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.