GetResponse

Overview

GetResponse is a marketing platform for businesses that want email campaigns, automation and sales tools in one service. It is best suited to teams building customer journeys across channels, especially those selling online; its breadth is useful, but free-plan caps and plan-dependent automation make the tier choice important.

Founded in 1998 and headquartered in Gdańsk, Poland, GetResponse combines email, SMS, web push, lead capture, ecommerce tools and revenue tracking. The company says it serves more than 350,000 customers or businesses and advertises a 99% deliverability rate across 160-plus countries; that figure is not a guarantee of results for an individual sender.

Key features

Campaigns and automation

Email marketing, autoresponders, audience segmentation and A/B testing cover the core campaign workflow. The drag-and-drop automation builder supports web events, advanced triggers and templates, which gives marketers room to create behavior-based journeys rather than relying only on scheduled newsletters. But the free version cannot filter dynamic segments, and Starter permits only one custom automation workflow; teams with complex journeys need to budget for Marketer or above.

AI tools can generate emails and campaigns, help with content and recommend products. Starter limits AI tools to three uses, so it is a way to try AI-assisted creation, not a high-volume allowance.

Pages, ecommerce and integrations

Lead-capture forms, landing pages, popups and sticky bars support list growth. Entry-level pages are unlimited in number, but the free plan allows only 1,000 unique visitors a month, so page count does not mean unlimited reach. Ecommerce features include promo codes, abandoned-cart reminders, product recommendations and one-click store integrations. Marketer adds abandoned-cart recovery and unlimited web push notifications, making it the more relevant tier for merchants selling across channels.

GetResponse offers 150-plus integrations, including Shopify, Salesforce and Microsoft Dynamics 365, as well as a REST API for managing campaigns, newsletters, statistics and segments. Security measures include role-based access, multi-factor authentication, custom DKIM, SSL, SSO and encryption in transit and at rest. The company states that it is PCI DSS certified and GDPR compliant.

Pricing

GetResponse uses a freemium model, with a 14-day premium trial and paid plans billed monthly or annually; Enterprise also offers a 24-month term. The stated entry price is $15.58/mo (annual). The plan prices provided for Starter, Marketer and Creator are rendered as “1915.58 USD,” “5948.38 USD” and “6956.58 USD” per month respectively, billed monthly · paid annually; those figures do not align with the stated entry price, so they are not a dependable basis for comparing costs. Confirm the current quote and billing term before committing. Monthly plan prices are custom pricing.

• Free: A useful way to explore the service, but webinar recordings and on-demand webinars are limited to 10 people including presenters, landing pages to 1,000 unique visitors monthly, and workflows lack dynamic segment filtering. Free messages carry a GetResponse badge, and other limits apply to messages, chats and automation. After the 14-day trial, premium features are removed unless the account is upgraded; the free version remains.
• Starter: Unlimited monthly email sends, one custom automation workflow, a free custom domain on the yearly plan, three users and three AI-tool uses. It fits list building and straightforward email marketing, but the single workflow is restrictive for businesses with multiple customer journeys.
• Marketer: Unlimited email sends and automation workflows, advanced segmentation, abandoned-cart recovery, unlimited web push notifications and up to five users. This is the most suitable tier for marketers and ecommerce businesses that need cross-channel promotion and sales recovery.
• Creator: Adds webinars, a website builder, course creation for up to 500 students and premium newsletter subscriptions, alongside unlimited email sends and automation workflows; it supports up to five users. Choose it for courses or paid newsletters rather than ecommerce-led needs.
• Enterprise: Custom pricing with a dedicated sending domain and IP, priority support, SSO, SMS marketing, mobile push, transactional email and unlimited users. Its expanded controls and capacity suit larger teams; smaller operations may not need them.

Platforms

GetResponse is available on the web, iOS, Android and through an API. Its mobile app supports lists, contacts, newsletters, autoresponders, workflows, webinars, funnels, landing pages and forms, allowing campaign administration from a phone. Support includes live chat, 24/7 email and a chatbot; Enterprise adds priority support.

Who it's for

GetResponse is a strong fit for marketers who want to connect list growth, email automation and ecommerce activity without splitting those jobs across separate tools. Starter works for simpler list-building programs, while Marketer is the more practical choice when advanced segmentation, multiple workflows and cart recovery matter. Course creators can favor Creator. A business needing generous free traffic or flexible free automation should look elsewhere.

Pros and cons

• Pro: Email, automation, pages, webinars and ecommerce tools share one platform, which can support a journey from lead capture through purchase.
• Pro: Marketer includes unlimited workflows, advanced segmentation and cart recovery, useful for merchants coordinating campaigns around customer behavior.
• Pro: The mobile app covers a wide range of campaign and funnel tasks, not just contact lookup.
• Con: The free plan’s 1,000 monthly page visitors and 10-person webinar cap can rule it out for growing audiences.
• Con: Starter’s one-workflow allowance and three AI uses put meaningful limits on users who need repeatable automation or frequent AI assistance.
• Con: The supplied plan price figures conflict with the stated starting price, making a confirmed quote important before choosing a paid tier.

Alternatives

For simpler email-focused options, compare AWeber, whose free plan covers up to 500 subscribers and 3,000 monthly emails, or Mailchimp, with a free allowance of 250 contacts, 500 monthly emails and one seat. SendPulse is worth considering for a larger free email allowance—15,000 monthly emails for up to 500 subscribers—though its free plan allows five automated flows.

If a small free list is enough, Klaviyo offers up to 250 active profiles and 500 email sends a month. MailerLite includes 250 subscribers, 2,500 monthly emails, two seats and three automations on its free plan. For more free subscriber capacity, Sender allows up to 2,500 subscribers and 15,000 monthly emails, with one seat and Sender branding; Zoho Campaigns allows 2,000 contacts, 6,000 monthly emails and five users. Brevo Conversations is another freemium option, with a free plan for one user.

Readers comparing categories can also browse AI Email Marketing Software, Marketing Automation Software, Email Marketing Software and Lead Nurturing Software. Nonprofits can explore Nonprofit Marketing Software and Nonprofit Email Marketing Software.

Verdict

Choose GetResponse if your business needs email, automation, landing pages and ecommerce messaging in a single platform, and you can match its paid tier to the workflows and audience you expect. Its main advantage is that breadth; look elsewhere if you need generous free traffic or a clear, verified price comparison before selecting a plan.