Best Email Marketing Software in 2026
Updated
In short: AWeber is ranked #1 of 189 as of 3 October 2026, ahead of Mailchimp and Mailjet. The best-ranked option with a free plan is Mailchimp. The lowest first paid tier on this page is Audienceful at $2.42/mo.
Email marketing software supports campaign planning, subscriber management and follow-up. Compare audience segmentation and email automation with A/B testing, landing pages and native integrations to see which capabilities suit your workflow. Monthly send and subscriber limits can help you assess scale; free-plan availability and paid starting prices offer additional ways to compare cost. GetResponse, Mailjet and AWeber lead the ranking, followed by ActiveCampaign and Klaviyo. Consider how you intend to organize your audience and send campaigns, then weigh those needs against each entry’s listed features and limits.
189 email marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 AWeber Top pick · 7.0 Free plan · $4.99/mo
#2 Mailchimp Runner-up · 7.0 Free plan · Free
#3 Mailjet Also great · 7.0 Free plan · $9/mo
- Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 12.49 /mo
- Subscriber limit
- 500 contacts
- Monthly send limit
- 5,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$4.99/mofirst paid tier About AWeberVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
- Subscriber limit
- 500 contacts
- Monthly send limit
- 5,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiWeb
- Free plan
- Yes
- Subscriber limit
- 2,000 contacts
- Monthly send limit
- 8,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$9/mofirst paid tier About MailjetVisit site - Free planFree trial WebiOSAndroid
- Free plan
- No
- Paid from
- 19.95 /mo
- Monthly send limit
- 50,000 emails/mo
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About Twilio SegmentVisit site - Free plan macOSiOS
- Free plan
- Yes
- Subscriber limit
- 500 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan WebiOSAndroid
- Free plan
- Yes
- Paid from
- 9.6 /mo
- Subscriber limit
- 500 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$9.60/mofirst paid tier About SendPulseVisit site - Free plan Web
- Free plan
- Yes
- Subscriber limit
- 10,000 contacts
- Monthly send limit
- 2,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatformsARS 5,290/mofirst paid tier About arrobaMailVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
- Paid from
- 9 /mo
- Monthly send limit
- 5,000 emails/mo
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About Brevo ConversationsVisit site - Free planFree trial apiWeb
- Free plan
- Yes
- Paid from
- 19 /mo
- Subscriber limit
- 3,000 contacts
- Monthly send limit
- 18,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About DirectIQVisit site - Free plan Web
- Free plan
- Yes
- Monthly send limit
- 15,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Paid from
- 49 /mo
- Subscriber limit
- 5,000 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$49/mofirst paid tier About LoopsVisit site - Free plan iOS
- Free plan
- Yes
- Paid from
- 12 /mo
- Subscriber limit
- 500 contacts
- Monthly send limit
- 5,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$12/mofirst paid tier About MailerLiteVisit site - Free plan WebWindowsmacOSLinux
- Free plan
- Yes
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Subscriber limit
- 3,000 contacts
- Monthly send limit
- 9,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Paid from
- 19 /mo
- Monthly send limit
- 5,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About PushOwlVisit site - Free plan apiWeb
- Free plan
- Yes
- Subscriber limit
- 500 contacts
- Monthly send limit
- 6,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$6.30/mofirst paid tier About SenderVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
- Subscriber limit
- 500 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Paid from
- 9 /mo
- Monthly send limit
- 10,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$9/mofirst paid tier About ArtmailVisit site - Free plan apiWeb
- Free plan
- Yes
- Paid from
- 29 /mo
RecognisedDocumentedFree planPlatforms$2.42/mofirst paid tier About AudiencefulVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$11.04/mofirst paid tier About EngageBayVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 13 /mo
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$13/mofirst paid tier About FirepushVisit site - Free trial AndroidapiiOSWeb
- Free plan
- Yes
- Paid from
- 15.58 /mo
- Subscriber limit
- 1,000 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$1915.58/mofirst paid tier About GetResponseVisit site - Free plan Web
- Free plan
- Yes
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Free plan Web
- Free plan
- Yes
- Paid from
- 15 /mo
- Subscriber limit
- 1,000 contacts
- Monthly send limit
- 10,000 emails/mo
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About MailsoftlyVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 19 /mo
- Subscriber limit
- 2,500 contacts
- Email automation
- Yes
- Audience segmentation
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About NotifuseVisit site
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which email marketing software is ranked first on Everything Xiaomi?
AWeber is ranked #1 of 189 with a score of 7.0. Mailchimp is second and Mailjet third.
How many of these have a free plan?
24 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Audienceful has the lowest first paid tier we found: $2.42/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.