Oracle Responsys
Oracle Responsys is a SaaS campaign-management platform for B2C marketing teams.
What Oracle Responsys is
Oracle Responsys is a SaaS campaign-management platform for B2C marketing teams. It combines campaign data integration, segmentation, content and form development, testing, launch, and reporting through a graphical interface. Campaigns can reach customers through email, SMS, mobile push, and web push, with personalized messages delivered in near real time. The code-optional email designer supports personalization and device previews, while Audience Designer builds audiences from customer segments and filters recipients. Multivariate testing supports up to eight creative variations at once. Advanced Intelligence includes AI-enabled segmentation, look-alike modeling, fatigue analysis, and choices for campaign, channel, and email delivery time. Responsys offers REST, SOAP, asynchronous, and event-notification APIs, plus apps connecting programs with external systems. Security controls include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, data redaction, encryption at rest, HTTPS APIs, and secure file transfers. Pricing is $2 a year, billed annually per 1,000 interactions, with a 100,000 minimum quantity.
Good
- Supports email, SMS, mobile push, and web push
- Audience Designer filters customer segments
- Tests up to eight creative variations
- Includes multiple integration APIs
- Provides documented security controls
Watch out
- Pricing uses a 100,000-interaction minimum
- Some features require account enablement
- Paid pricing is billed annually
Who it suits
It is designed for B2C marketing teams managing personalized campaigns across several channels. Teams needing audience tools, integrations, APIs, and browser-based SaaS access may find it suitable.
Verdict
Oracle Responsys covers audience creation, personalization, testing, delivery, integrations, and reporting for B2C campaigns. Its interaction-based pricing and feature-enablement requirements need review during planning.
Plans and prices
From Oracle Responsys's own pricing page, checked 12 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Marketing Automation Responsys Enterprise Cloud Service | $2 a year | Email, SMS, FS SMS, App, and Web Push interactions; Full-Serve SMS is counted separately · Annual; per 1,000 interactions, with a minimum quantity of 100,000 |
The facts
Each one read from Oracle Responsys's own pages, with the date it was checked.
What it does
- AI and optimization
- Advanced Intelligence features include AI-enabled segmentation, look-alike modeling, fatigue analysis, and selecting a campaign, channel, and email delivery time.checked 12 Oct 2026
- APIs
- Oracle provides REST, SOAP, asynchronous, and event notification API documentation for Responsys integrations.checked 12 Oct 2026
- Audience targeting
- Audience Designer assembles audiences from customer segments and lets marketers filter out recipients.checked 12 Oct 2026
- Campaign management
- It provides a graphical interface and tools for campaign data integration, segmentation, content and form development, testing, launch, and reporting.checked 12 Oct 2026
- Channels
- Responsys supports email, SMS, mobile push, and web push campaigns.checked 12 Oct 2026
- CRM integrations
- multiplechecked 20 Sep 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Data protection
- Responsys documents data redaction for personally identifiable information and encryption at rest using Oracle Transparent Data Encryption.checked 12 Oct 2026
- Deployment
- Responsys is provided as SaaS and requires a standard web browser rather than special client software.checked 12 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Email campaigns
- Its code-optional email designer supports personalization and device previews.checked 12 Oct 2026
- External integrations
- Responsys apps can call external systems from programs, including Facebook Custom Audiences, and Oracle lists Magento Connector and Pinterest Widget apps.checked 12 Oct 2026
- Integration options
- Responsys documentation describes integrations with Oracle Retail Customer Engagement, Adobe Analytics, CX Audience, Oracle Infinity, and Oracle Content Management.checked 12 Oct 2026
- Integrations
- Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.checked 12 Oct 2026
- Intended users
- Oracle describes Responsys as campaign management for B2C marketing teams.checked 12 Oct 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Notable access requirement
- Responsys SMS, push, and other program features may require the relevant feature to be enabled for the account.checked 12 Oct 2026
- Pricing model
- Oracle’s price list says interactions include email, SMS, and mobile app messages and are purchased based on annual usage; it does not establish a single base subscription price on the cited page.checked 12 Oct 2026
- Product purpose
- Oracle Responsys helps B2C marketing teams design and deliver personalized customer experiences across devices, channels, and lifecycles.checked 12 Oct 2026
- Purpose
- Oracle Responsys is a cross-channel campaign management platform for B2C marketing teams to create targeted audiences and deliver personalized messages in near real time.checked 12 Oct 2026
- Secure transfer
- Responsys REST APIs use HTTPS, and Connect supports SCP or SFTP transfers and PGP/GPG file encryption.checked 12 Oct 2026
- Security
- Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options.checked 12 Oct 2026
The company
- Founded
- 1977checked 19 Oct 2026
- Headquarters
- Austin, Texas, USAchecked 19 Oct 2026
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