
Klaviyo
7.0#4 in customer lifetime value softwareFree planFree planWeb
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| Fact | Klaviyo | Oracle Responsys |
|---|---|---|
| Email automation | Yes | Yes |
| Founded | 2012 | 1977 |
| Headquarters | Boston, Massachusetts, United States | Austin, Texas, USA |
Klaviyo suits businesses that want to manage several marketing channels, automate email, and segment audiences. Its free plan may fit smaller accounts that can stay within its profile and sending limits.
It is designed for B2C marketing teams managing personalized campaigns across several channels. Teams needing audience tools, integrations, APIs, and browser-based SaaS access may find it suitable.