Best Customer Journey Orchestration Software in 2026
Updated
In short: OneSignal is ranked #1 of 34 as of 4 October 2026, ahead of Twilio Segment and Klaviyo. The best-ranked option with a free plan is Twilio Segment. The lowest first paid tier on this page is OneSignal at $19/mo.
Customer journey orchestration software is designed to coordinate interactions across channels and respond to customer activity. HubSpot Marketing Hub leads the ranking, with Braze and Customer.io next, followed by Netcore Customer Engagement and CleverTap. Compare orchestration modes and real-time triggers to see how journeys are set up and activated. Active journey limits, mobile app journeys, supported channels, and web personalization help distinguish the scope of each option. Free-plan availability and paid-from pricing round out the comparison. Consider which channels and journey capabilities align with the customer interactions you want to coordinate.
34 customer journey orchestration software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 OneSignal Top pick · 7.5 Free plan · $19/mo
#2 Twilio Segment Runner-up · 7.2 Free plan · $120/mo #3 Klaviyo Also great · 7.0 Free plan · Free
- Free plan WebWindowsmacOSiOSAndroid
- Free plan
- Yes
- Paid from
- 19 /mo
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About OneSignalVisit site - Free planFree trial WebiOSAndroid
- Free plan
- No
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About Twilio SegmentVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- Free trial AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms$85/mofirst paid tier About CleverTapVisit site - AndroidapiiOSWeb
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - Free trial Web
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - Free trial AndroidapiiOSWeb
- Free plan
- No
- Supported channels
- 9 channels
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Free plan
- No
- Paid from
- 100 /mo
RecognisedDocumentedFree planPlatforms$100/mofirst paid tier About Customer.ioVisit site - AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 2,000 /mo
RecognisedDocumentedFree planPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - apiWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms€1,750/mofirst paid tier About ActitoVisit site - WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- WebiOSAndroidRecognisedDocumentedFree planPlatforms
- Free trial apiWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- WebiOSAndroidRecognisedDocumentedFree planPlatforms
- Web
- Orchestration mode
- visual
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- WebRecognisedDocumentedFree planPlatforms
-
- Free plan
- No
- Paid from
- 2,000 /mo
RecognisedDocumentedFree planPlatforms$2,000/mofirst paid tier About Salesforce Marketing Cloud EngagementVisit site - Web
- Orchestration mode
- both
- Mobile app journeys
- Yes
- Web personalization
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer journey orchestration software is ranked first on Everything Xiaomi?
OneSignal is ranked #1 of 34 with a score of 7.5. Twilio Segment is second and Klaviyo third.
How many of these have a free plan?
3 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, OneSignal has the lowest first paid tier we found: $19/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.