Actito
Actito is a customer engagement and marketing automation platform for creating personalised journeys across channels.
What Actito is
Actito is a customer engagement and marketing automation platform for creating personalised journeys across channels. Its no-code visual builder combines blocks, conditions, delays, and channel steps, while tracking performance and supporting A/B tests. Customer data is unified into profiles and segmented by demographic, language, and behavioural attributes. Listed channels include email, SMS, transactional messaging, app and web push, in-app and pop-up messages, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon. AI features include predictive scoring, send-time prediction, product recommendations, automatic A/B testing, and campaign-content assistance. Actito offers CRM, ecommerce, and data-platform connectors. The service is available through web and API.
Good
- No-code visual journey builder
- Broad multichannel delivery options
- Unified customer profiles
- Predictive and recommendation features
- EU data residency
Watch out
- No free plan
- Premium usage limits apply
- RCS is marked coming soon
Who it suits
Actito suits marketing teams managing segmented, multichannel customer journeys with visual workflows, behavioural triggers, CRM synchronization, and lead scoring.
Verdict
Actito provides journey design, audience segmentation, AI assistance, and many delivery channels in one platform. Buyers should compare the annual plan limits and pricing with their expected interaction volume.
Plans and prices
From Actito's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Premium | €21,000 a year | 50 emails and 25 other channel interactions per profile per year · Up to 15,000 push opt-ins and 1,000 SMS sends included · Standard support · 1 email sending domain · Annually |
| Premium+ | €49,000 a year | 75 emails and 50 other channel interactions per profile per year · 3 email sending domains · Additional IP address · FTPS location included · Standard support · Annually |
| Enterprise | Priced on request | Multiple or specialised licences · Usage limits and infrastructure built around volume · Custom email sending domains and IP configuration · Extended support · Custom pricing tailored to your setup |
The facts
Each one read from Actito's own pages, with the date it was checked.
What it does
- AI features
- Actito lists predictive scoring, best-send-time prediction, product recommendations, automatic A/B testing, and an AI assistant for editing and adapting campaign content.checked 3 Oct 2026
- Channels
- Actito lists email, SMS, transactional email and SMS, app and web push, in-app and pop-up, WhatsApp, digital wallet, audience ads, call centre, and print; RCS is marked coming soon.checked 3 Oct 2026
- Continuity
- The security page describes 24/7 backups and redundancy and a tested business continuity and disaster recovery plan with 24-hour RTO and RPO targets.checked 3 Oct 2026
- Customer data
- The platform unifies customer data into profiles and supports no-code audience segmentation using demographic, language, and behavioural data.checked 3 Oct 2026
- Data residency
- Actito says its datacentres are in the EU and that customer data stays in Europe.checked 3 Oct 2026
- Deliverability
- Actito says its dedicated deliverability infrastructure and expert team help customers achieve inbox placement rates above 99%.checked 3 Oct 2026
- Integrations
- Actito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory.checked 3 Oct 2026
- Journey builder
- Its no-code journey builder lets teams assemble blocks, conditions, delays, and channels visually, then track performance and run A/B tests.checked 3 Oct 2026
- Lead scoring
- Yeschecked 22 Sep 2026
- Product
- Actito describes itself as a customer engagement and marketing automation platform for designing, orchestrating, and optimising personalised customer journeys across channels.checked 3 Oct 2026
- Security
- Actito states that it has ISO 27001 certification, complies with the NIS 2 Directive, and uses multi-factor authentication, encryption, role-based access controls, and threat monitoring.checked 3 Oct 2026
- Support
- The pricing page includes standard support with Premium and Premium+, and extended support tailored to the team with Enterprise.checked 3 Oct 2026
The company
- Company headquarters
- Actito’s contact page says it is part of Ibexa Group, whose headquarters are in Oslo, Norway.checked 3 Oct 2026
- Company history
- Actito says it was founded in Belgium, with its history page placing its origins in 2000–2005.checked 3 Oct 2026
- Headquarters
- Oslo, Norwaychecked 28 Sep 2026
Money
- Free plan
- Nochecked 22 Sep 2026
- Plan limits
- The pricing page lists Premium usage of 50 emails and 25 other channel interactions per profile per year, and Premium+ usage of 75 emails and 50 other channel interactions per profile per year.checked 3 Oct 2026
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