SendPulse

SendPulse is a freemium email-marketing platform from a maker founded in 2015, available on the web, iOS and Android. It is best for small teams that need automated journeys, audience segments and campaign testing without an upfront cost. The key buying question is whether a 500-subscriber ceiling on the main tiers fits your list growth.

Overview

SendPulse combines email campaigns with automated flows, segmentation and A/B testing, giving marketers more control than a basic broadcast tool. The free tier is generous on sending volume for a compact list, but its workflow, event and sender-address allowances favor straightforward programs. Standard and Pro remove email-volume pressure, yet both still stop at 500 subscribers; Enterprise is the first listed option aimed at substantially larger audiences.

Key features

Automation and segmentation

Automation supports recurring follow-up instead of manually repeating every campaign. Free includes five automated flows and one event, suitable for a small set of triggers but limiting if you need many distinct customer paths. Standard stores 10 segments, Pro stores 50, and Enterprise removes the segment limit. That progression matters to teams tailoring messages across numerous interests or lifecycle stages.

Testing and sending

A/B testing is included in the paid annual plans: Standard provides three test groups and Pro four. This gives campaign teams room to compare more variations, although neither plan raises the subscriber cap. Free allows 15,000 emails each month to up to 500 subscribers and three sender addresses, a strong starting allowance when the audience is small. Standard and Pro switch to unlimited emails, with 100 and 300 sender addresses respectively.

Storage and collaboration

Image storage rises from 250 MB on Free to 1 GB on Standard, 2 GB on Pro and 5 GB on Enterprise. Enterprise also includes unlimited users, sender addresses and saved segments, making it the only listed tier designed for broad team access and larger operational complexity.

SendPulse does not provide landing pages. If landing-page creation is central to your acquisition funnel, that omission requires another product or a different platform.

Pricing

Free

The $0 plan covers 500 subscribers, 15,000 emails per month, three sender email addresses, 250 MB of image storage, five automated flows and one event. It is a practical way to validate a small email program, but the workflow and audience limits arrive quickly for growing teams.

Standard

Standard costs $9.60 per month when billed annually. It supports up to 500 subscribers, unlimited emails, 100 sender addresses, 1 GB of storage, three A/B test groups and 10 saved segments. Choose it when sending volume, rather than list size, is the main constraint.

Pro

Pro is $11.52 per month, billed annually. It keeps the 500-subscriber limit while increasing storage to 2 GB, sender addresses to 300, A/B test groups to four and saved segments to 50. The modest price step is justified for teams that genuinely need more segmentation and testing capacity, not for those expecting a larger list.

Enterprise and pay as you go

Enterprise uses custom pricing and starts at at least 2,500 contacts, with unlimited sender addresses, users and saved segments plus 5 GB of storage and five A/B test groups. It is the relevant path once the smaller plans no longer fit, but the price requires a direct quote. Standard pay as you go costs $48.00 per month for 10,000 emails; purchased emails remain valid for a year. That option suits occasional senders who prefer credits over an annual unlimited-email subscription.

Platforms

SendPulse runs on web, iOS and Android, allowing campaign work from browsers and mobile devices.

Who it's for

It fits small businesses, solo marketers and compact teams building automated email programs around a list of 500 or fewer subscribers. Free is appropriate for testing the channel or running moderate monthly volume; Standard suits heavier sending; Pro is for richer segmentation and testing. Larger lists should examine Enterprise pricing early, while businesses dependent on landing pages should choose a platform that includes them.

Pros and cons

• Pros: Free includes 15,000 monthly emails for 500 subscribers, five automated flows and segmentation foundations.
• Pros: Annual paid tiers provide unlimited email volume and substantially higher sender-address, storage and segment allowances.
• Pros: A/B testing is available on Standard and Pro, with four groups on Pro.
• Cons: Free, Standard and Pro all cap the audience at 500 subscribers.
• Cons: Free is limited to five flows, one event and three sender addresses.
• Cons: There are no landing pages, so acquisition workflows may need another service.

Alternatives

For Messenger-focused campaigns, consider Messenger Marketing Software; for AI-led email tools, see AI Email Marketing Software. Broader workflow comparisons are covered by Marketing Automation Software, while general campaign tools appear in Email Marketing Software. Choose Live chat software or Chatbot Builders when real-time conversations or bot flows matter more than email.

AiSensy is a freemium, multi-platform option with a Free Forever tier covering up to 200 agents, 500 tags, 100 attributes and 50 segments. Manychat suits social-channel messaging, with a free plan for 25 active contacts and any two of Instagram, TikTok, Facebook Messenger and Telegram. Textmagic is a paid, SMS-oriented alternative charging $0.05 per month on its Essential plan with prepaid terms. Attentive is a paid platform whose AI Essentials tools are included with all plans. CheckYourDM offers free Instagram automation for 1,000 DMs per month, one account and three active automations. Gupshup centers on messaging APIs and charges $0.001 per message plus WhatsApp fees at actuals. Inrō provides a free tier with 100 active contacts per month, 50 AI-agent credits and three automations. Postscript is an SMS platform with a $0 starter plan but a $49 monthly minimum spend.

Verdict

Choose SendPulse for affordable, structured email automation when your audience is small and segmentation and testing are important. Its free allowance and annual unlimited-email tiers are persuasive starting points. Look elsewhere if you need landing pages or expect to exceed 500 subscribers without moving to a custom-priced Enterprise plan.