Firepush

Firepush is a Shopify-focused web push marketing app for stores seeking to turn browser subscribers into repeat purchases. It suits merchants who want push campaigns and automated customer messages rather than a broader email-marketing platform. Its free tier makes it possible to start small, but push quotas and iPhone opt-in requirements shape its reach.

Overview

Firepush brings subscriber collection, campaign creation, automations, and performance reporting into one Shopify-oriented workflow. Stores can use it to address abandoned carts, announce promotions, and follow up with customers through browser notifications. Audience segmentation supports more targeted sends; the trade-off is that every plan is bounded by a monthly push allowance.

Push notifications can reach users of modern desktop browsers, including Chrome, Firefox, Edge, and Safari, as well as Android devices. On iPhone, shoppers must first add the store to their home screen to subscribe, an extra step that may limit opt-ins compared with a frictionless browser prompt.

Key features

Automations and campaigns

Automated messages cover abandoned carts, price drops, back-in-stock alerts, welcome sequences, order and shipping updates, and win-back campaigns. These give Shopify stores several lifecycle moments to address without relying solely on one-off promotions. Campaign tools add scheduling, countdown timers, discount codes, campaign boosts, and hero images for promotional or flash-sale pushes.

Subscriber growth and reporting

Pop-ups, sign-up boxes, a fly-out widget, and embedded buttons provide several ways to invite shoppers to subscribe. Reporting tracks subscriber counts, click-through and conversion rates, and campaign or automation revenue, giving merchants measures beyond message volume.

Named third-party integrations include Growave and PageFly. Shopify Flow integration is described as a forthcoming feature for the Shopify Plus offering, so it should not be treated as a current capability.

Pricing

Firepush has a free plan and monthly paid tiers billed through Shopify. The free plan costs $0/forever and includes 500 push notifications per month, with email support. It is a sensible way to assess whether browser pushes suit a store, but the low allowance limits ongoing use.

Basic starts at $13/month for 10,000 pushes per month and standard support. Larger Basic allowances are $25/month for 20,000 pushes and $35/month for 30,000 pushes. These tiers suit stores that need more volume without Pro's stated Shopify Plus focus or priority support.

Pro starts at $49/month for 25,000 pushes per month, with priority support, better per-push pricing, and positioning for Shopify Plus. Higher monthly allowances cost $89 for 50,000 pushes, $159 for 100,000, $229 for 150,000, and $299 for 250,000. Pro is the more appropriate tier for high-volume stores that can use its larger quotas; the Basic plans cost less but do not include the stated Pro support and per-push advantages.

The dashboard warns when usage reaches 80% of the push limit. At 100%, campaigns pause automatically until the next billing cycle, and unused pushes do not roll over. Paid plans have a monthly spending cap and can be canceled in Shopify admin. Shopify handles subscription billing; Firepush says it does not collect or store payment card details.

Platforms

Firepush supports Android, iOS, and web as platforms, while its push reach depends on browser and device conditions: modern desktop browsers and Android are supported, and iPhone shoppers must add the store to their home screen before subscribing.

Who it's for

Firepush is best suited to Shopify merchants who want browser-based promotions and automated follow-ups, especially stores with enough subscriber activity to make a monthly push quota useful. The free tier can serve a small trial run; established or high-volume stores should compare the paid allowance against expected sends before choosing a tier. It is a weaker fit for businesses seeking email-first marketing or broad mobile push reach without the iPhone home-screen requirement.

Pros and cons

• Pros: A free plan provides 500 monthly pushes, and paid entry begins at $13/month for 10,000 pushes, giving smaller stores a low-cost route into push marketing.
• Pros: Automations span cart recovery, stock and price alerts, customer onboarding, order updates, and win-back campaigns, covering more than promotional blasts.
• Pros: Reporting connects sends to clicks, conversions, and generated revenue, helping merchants assess campaign outcomes.
• Cons: Sends stop at the monthly cap until the next billing cycle, and unused pushes do not carry over; stores with volatile campaign demand have little quota flexibility.
• Cons: iPhone shoppers must add the store to their home screen to subscribe, adding friction to subscriber growth on that platform.

Alternatives

For a broader email-marketing option, compare AWeber, which has a free tier with up to 500 subscribers and 3,000 monthly emails. Mailchimp may suit a store prioritizing email and contact management: its free plan allows 250 contacts, 500 emails per month, one audience, and one seat. Mailjet is another email-focused choice, with a free allowance of 6,000 emails per month, capped at 200 per day, and up to 1,000 contacts.

Twilio Segment is worth considering when visitor data and integrations are the priority; its free plan includes 1,000 visitors per month, two sources, and 700+ integrations. Zoho Campaigns offers a free email tier for up to 2,000 contacts and 6,000 emails per month, with five users and basic reporting. Direct Mail is an alternative for Mac and iOS users, with a free plan capped at 150 emails per month. JetEmail offers a free tier that does not expire, with 1,000 subscribers and 1 GB of image storage. listmonk is free and open source for teams able to self-host and manage its PostgreSQL database requirement.

Readers comparing categories can also browse Email Marketing Software and Push Notification Software.

Verdict

Choose Firepush if you run a Shopify store and want browser push campaigns, lifecycle automations, and revenue reporting under one roof, with a free tier to begin. Its clearest limits are the hard monthly quota and the extra iPhone subscription step. Stores whose audience favors email or whose growth depends on effortless iPhone opt-ins should look elsewhere.