Firepush
8.1#7 in email marketing softwareFrom $13 a monthFree planAndroidiOSWeb
VisitFirepush vs Substack
What both publish
| Fact | Firepush | Substack |
|---|---|---|
| Audience segmentation | SMS subscribers can be filtered by spending, order history, country, Shopify tags and recent activity, with AND/OR combinations. | Yes |
| Free plan | Yes | Yes |
| Integrations | The product page names Growave and PageFly as third-party integrations, and the Shopify Plus page describes Shopify Flow integration as a feature that will be launched soon. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Privacy | Firepush says subscriber lists, campaign content, and reports remain private and confidential, and that it does not sell, rent, loan, or provide external access to customer contact lists. | Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security. |
| Rating on Capterra | 5.0 out of 5 from 2 reviews | 0 out of 5 from 0 reviews |
| Rating on G2 | 4.5 out of 5 from 1 review | 4.3 out of 5 from 17 reviews |
Firepush plans
- FreeFree
- Basic - 10,000 pushes$13 a month
- Basic - 20,000 pushes$25 a month
- Basic - 30,000 pushes$35 a month
- Pro - 25,000 pushes$49 a month
- Pro - 50,000 pushes$89 a month
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
Pick Firepush if…
Firepush suits Shopify merchants looking to promote products or automate customer notifications through web push. Its audience segmentation and reporting can help merchants organize campaigns and track their results.
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.