SendPulse
8.2#2 in email marketing softwareFrom $9.60 a monthFree planAndroidiOSWebAPI
VisitSendPulse vs Substack
What both publish
| Fact | SendPulse | Substack |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Company legal name | Crunchbase identifies the company as SendPulse Inc. | Crunchbase lists the legal name as Substack Inc. |
| Documentation and support | SendPulse provides a Help Center covering email, chatbots, automation, CRM, websites and courses, plus community, Academy and YouTube resources. | Substack provides a searchable Help Center with setup and billing articles, plus an in-app support bot. |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Rating on Apple App Store | 4.4 out of 5 from 72 ratings. | 4.9 out of 5 from 540K ratings |
| Rating on Capterra | 4.6 out of 5 from 773 reviews. | 0 out of 5 from 0 reviews |
| Rating on G2 | 4.6 out of 5 from 722 reviews. | 4.3 out of 5 from 17 reviews |
SendPulse plans
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
Pick SendPulse if…
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.