Inrō
Inrō is a browser-based platform for automating Instagram direct messages and using an AI Agent to develop conversations into leads and sales.
What Inrō is
Inrō is a browser-based platform for automating Instagram direct messages and using an AI Agent to develop conversations into leads and sales. Automations can start from comments, story replies, DMs, mentions, referral links, and other events, then send messages or links, collect information, or hand the conversation to AI. The AI Agent can answer questions, qualify leads, recommend offers, send booking or checkout links, and follow up in a brand’s tone. Campaigns provide scheduled broadcasts and multi-step messages to selected contacts. Inrō also creates, schedules, and publishes Instagram posts, reels, and stories, with controls for captions, tags, locations, alt text, and reel covers. Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API, and Meta Pixel; additional integrations are available through Make. It also offers a REST API, webhooks, and an MCP server for managing contacts, automations, campaigns, the AI Agent, and publishing. The service runs in a browser without installation.
Good
- Automations can begin from comments and story replies
- AI Agent can qualify leads and share booking links
- Supports scheduled broadcasts and multi-step campaigns
- Publishes Instagram posts, reels, and stories
- Offers a free plan and 14-day trial
Watch out
- Free plan limits active contacts to 100 monthly
- Free plan allows three active automations
- REST API cannot read inbox history
Who it suits
Inrō suits direct-to-consumer and e-commerce businesses, creators, coaches, consultants, and agencies that use Instagram to engage prospects. It is especially relevant to teams seeking automated messaging, campaigns, and publishing in one browser-based service.
Verdict
Inrō combines Instagram messaging workflows, AI conversations, campaigns, and content publishing with direct integrations and API options. The free plan has usage limits, while Pro starts at €12.99/month.
Plans and prices
From Inrō's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 100 active contacts/month · 50 AI Agent credits · 3 active automations · 3 campaigns/month · 10 folders · 1 user · €0/month |
| Pro | €12.99 a month | Unlimited contact activations · up to 10 team members · unlimited AI Agent usage · API and MCP access · 14-day trial · from €12.99/month |
| Managed Account | €299 a month | Done-for-you setup and management · from €299/month |
| Annual Pro | €1,249 a year | 10,000 contact activations/month · no metered overage · unlimited team members · €1,249/year |
The facts
Each one read from Inrō's own pages, with the date it was checked.
What it does
- AI Agent
- The conversational AI Agent answers questions, qualifies leads, recommends offers, sends booking or checkout links, and follows up in the brand’s tone of voice.checked 1 Oct 2026
- API and MCP
- Inrō provides a versioned public REST API, webhooks and an MCP server that lets assistants such as Claude or ChatGPT manage contacts, automations, campaigns, the AI Agent and content publishing.checked 1 Oct 2026
- API limits
- The REST API allows 20 requests per second, 1,000 per minute, 10,000 per hour and 100,000 per day per organization, and it cannot read inbox history.checked 1 Oct 2026
- Audience
- Inrō is built for direct-to-consumer brands, e-commerce businesses, creators, coaches, consultants and agencies.checked 1 Oct 2026
- Campaigns
- Campaigns send scheduled, targeted broadcast-style DMs or multi-step sequences to selected contacts.checked 1 Oct 2026
- Compliance
- Inrō states that it is GDPR compliant, retains customer data for 24 months, isolates organization data with row-level security, encrypts OAuth tokens and integration keys at rest, and supports export and deletion.checked 1 Oct 2026
- Content publishing
- Inrō creates, schedules and publishes Instagram posts, reels and stories, including captions, tags, locations, alt text and reel covers.checked 1 Oct 2026
- Integrations
- Direct integrations include Shopify, Stripe, Calendly, Eventbrite, HighLevel, ElevenLabs, Meta Conversions API and Meta Pixel, with thousands more through Make.checked 1 Oct 2026
- Product
- Inrō is an Instagram-first DM automation and AI Agent platform that turns comments, story replies, mentions and DMs into qualified conversations and sales.checked 1 Oct 2026
- Security
- Inrō is a Meta Tech Provider and runs on Meta’s official Instagram API rather than unofficial browser automation.checked 1 Oct 2026
- Support
- The support email listed by Inrō is [email protected].checked 1 Oct 2026
Where it runs
- Scenarios
- Scenarios can trigger from comments, story replies, DMs, referral links and other events, then run automated actions such as messages, links, data collection or AI handoff.checked 1 Oct 2026
- Web app
- Inrō is web-based, runs in any browser and has nothing to download or install.checked 1 Oct 2026
