Textmagic

Overview

Textmagic is a business messaging platform built around recurring SMS and email communication, with tools for campaigns, notifications, and replies. It is a strong fit for teams that need shared oversight or automated follow-up; its channel coverage is narrower than businesses seeking social messaging or one-time-passcode delivery may need.

Key features

Mass texting, scheduled campaigns, email campaigns, workflow automation, segmentation, and delivery reporting cover both planned outreach and routine notifications. A shared inbox and inbound messaging make it possible for teams to manage replies together, rather than treating SMS as a one-way broadcast. MMS is supported, too. These capabilities suit operational messages such as appointment reminders, delivery updates, staff alerts, payment reminders, and lead follow-up.

Textmagic offers a REST API for SMS and email and an MCP connector for compatible AI assistants and coding tools. HubSpot, Shopify, WooCommerce, and Zapier integrations can connect messaging with common business workflows; BYOC connections to Twilio, Vonage, Sinch, and Bandwidth are another option for teams bringing a provider relationship. The trade-off is a defined set of channel exclusions: Textmagic does not support shortcodes, outbound WhatsApp or social messaging, simultaneous SMS and email campaigns, or virtual numbers for OTP delivery.

Textmagic states that it is SOC 2 Type II certified and GDPR compliant, and conducts annual external penetration testing. Consent records and automatic opt-out enforcement support permission-based messaging. Businesses sending applicable US traffic must also complete 10DLC brand and campaign registration. Email and phone support numbers are provided for the US, UK, Australia, and Estonia.

Pricing

The trial provides full feature access for up to 30 days without requiring a credit card, so teams can evaluate workflows before committing. The paid Essential plan is shown at $0.05 a month, billed 100% prepaid. Rates vary by destination country, and each SMS part allows 160 plain-text characters, a detail that can affect message consumption for longer texts or destinations with different rates.

Essential (pay-as-you-go) costs nothing, with prepaid credits, no monthly minimum, and unused credit that never expires. In the US, SMS costs $0.049 per message; inbound SMS is free. The plan includes 10,000 emails free after business domain verification, then charges $0.003 per email. A texting number costs extra. This option suits irregular or low-volume sending, but businesses should account for number costs and destination-sensitive SMS charges.

Professional has custom pricing, with credits rolling over for up to 2 months. That rollover can help teams with uneven sending patterns, though the plan's price and other terms should be confirmed before choosing it. No free plan is offered.

Platforms

Textmagic is available on the web, iOS, Android, and through its API. The mobile apps handle SMS conversations and contact management, while advanced features are available in the web app, making desktop access the better fit for teams relying on the broader campaign and workflow toolkit.

Who it's for

Textmagic is designed for businesses sending recurring, permission-based messages to customers or staff. It fits teams that need a shared view of conversations, automated notifications, or campaign tools in one service. It is less suitable when shortcodes, outbound WhatsApp, social channels, combined SMS-and-email sends, or OTP virtual numbers are requirements.

Pros and cons

• Pros: Shared inbox, inbound messaging, automation, and delivery reporting support teams managing ongoing conversations as well as outbound campaigns.
• Pros: The no-card trial includes full feature access for up to 30 days, giving teams room to assess the platform before paying.
• Pros: The pay-as-you-go option has no monthly minimum and unused credits do not expire, which suits variable sending needs.
• Cons: SMS rates vary by destination, and the pay-as-you-go plan charges extra for a texting number, so the headline per-message rate is not the whole cost.
• Cons: Shortcodes, outbound WhatsApp and social messaging, simultaneous SMS and email campaigns, and OTP virtual numbers are unsupported.
• Cons: Mobile apps do not provide the full advanced feature set available on the web.

Alternatives

• Attentive is worth considering for businesses seeking a paid messaging service with AI tools for generating messages and subject lines, plus automated retargeting included with all plans.
• Remelo is a freemium alternative for appointment-centered use, with a free Newbie plan that includes 25 appointments and reminders by SMS or email.
• Postscript offers a free Starter plan with campaigns, automations, and unlimited segments; its $49 monthly minimum spend and per-message charges should be weighed against Textmagic's prepaid options.
• Bird Verify is a focused alternative when verification is the priority: its Verify plan has no separate verification fee, though channel message charges apply.
• Textedly is another paid SMS option, with a Basic plan at $29 a month for 500 messages monthly, or 600 messages with annual billing.
• Kenect is another paid option to compare for mobile and web access.
• Text Request may suit businesses looking at a higher-volume paid plan: Enterprise costs $575 a month and includes 20,000 texts and 10 dashboards.
• Pulse SMS is another paid option available on Android, iOS, and web.

For category comparisons, browse Business Text Messaging Software, Business Texting Software, SMS Marketing Software, Messenger Marketing Software, Two-Way SMS Software, and Transactional SMS Software.

Verdict

Choose Textmagic if your business needs permission-based customer or staff messaging with campaigns, automation, and shared conversation visibility, and its web-first feature set and destination-based costs fit your operation. Look elsewhere if your workflows depend on unsupported channels or OTP virtual numbers.