18.3
HubSpot Marketing Hub is marketing automation software for lead generation and campaign work.
Free planAndroidiOSWeb
Best Lead Nurturing Software in 2026
HubSpot Marketing Hub leads this chart of 30 (8.3/10, free plan). Aritic PinPoint is next (8.1/10, free plan), and Manago AI (formerly SALESmanago) is the next highest-placed with a free plan (8.1/10). Lead nurturing software helps you coordinate communications with prospective customers as they consider a purchase. Compared on behavioral triggers, delivery channels, lead scoring, CRM sync, and visual workflow builders, the entries give you features to weigh against the way you want to manage follow-up. Contact and workflow limits can help clarify capacity, while free plans and paid-from pricing add plan and cost…
28.1
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers.
Free planAndroidiOSWeb
38.1
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce businesses.
Free planAndroidiOSWeb
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GetResponse
GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.
AndroidiOSWebAPI7.9From $1,915.58 a month - 5
Mautic
Mautic is an open-source marketing automation suite for creating campaigns, managing leads, and sending marketing or transactional email.
Free planWebAPISelf-hosted7.6From €247.50 a month - 6
Microsoft Dynamics 365 Sales
AndroidiOSWebAPI7.6 - 7
EngageBay
EngageBay is a browser-based CRM and marketing platform that combines sales pipeline management with tools for email marketing, live chat and helpdesk support.
Free planWeb7.5From $11.04 a month - 8
LeadSquared
AndroidiOSWebAPI7.5 - 9
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.
AndroidiOSWeb7.2 - 10
Encharge
Encharge is a paid marketing automation platform built for B2B SaaS and digital businesses.
WebAPI7.0From $79 a month - 11
Klaviyo
Klaviyo is a web marketing platform for communicating with customers across email, SMS, RCS, mobile push, WhatsApp, and social marketing.
Free planWeb7.0Free plan - 12
Keap
Keap is a paid customer-management and marketing platform with a visual sales pipeline, email synchronization, marketing automation, and AI features.
AndroidiOSWeb6.9From $299 a month - 13
Ontraport
Ontraport is a web-based customer relationship and marketing platform for organizing sales activity and automated communications.
AndroidiOSWeb6.9From $83 a month - 14
Maropost Marketing Cloud
Maropost Marketing Cloud brings email, SMS, customer journeys, and audience management together for lifecycle messaging.
WebAPI6.8From $29 a month - 15
Customer.io
AndroidiOSWeb6.7From $100 a month - 16
Bloomreach Engagement
WebAPI6.6 - 17
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement is a paid platform for email, SMS, push notifications, and cross-channel customer journeys.
WebAPI6.6From $2,000 a month - 18
Selligent
Selligent is a marketing automation platform for enterprise businesses, with tools for personalized campaigns across email, mobile, and other digital channels.
AndroidiOSWebAPI6.6 - 19
Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
WebAPI6.5 - 20
Optimove
Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization,…
AndroidiOSWebAPI6.5 - 21
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels.
Web6.5 - 22
Brevo Transactional Email
Free planWeb6.4From $9 a month - 23
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and alignment between sales and marketing.
WebAPI6.4From $1,250 a month - 24
Act-On
Act-On is a paid lifecycle marketing automation platform for engaging prospects and customers across multiple channels.
WebAPI6.3From $900 a month - 25
Salesforce Account Engagement
Salesforce Account Engagement is a web-based marketing automation product with email automation, customer journeys, lead scoring, lead capture forms…
Web6.3From $1,250 a month