18.3
HubSpot Marketing Hub is marketing automation software for lead generation and campaign work.
Free planAndroidiOSWeb
Best Lead Nurturing Software in 2026
Lead nurturing software helps you coordinate communications with prospective customers as they consider a purchase. Compared on behavioral triggers, delivery channels, lead scoring, CRM sync, and visual workflow builders, the entries give you features to weigh against the way you want to manage follow-up. Contact and workflow limits can help clarify capacity, while free plans and paid-from pricing add plan and cost…
28.1
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers.
Free planAndroidiOSWeb
38.1
Manago AI, formerly SALESmanago, is an AI customer engagement platform built for e-commerce businesses.
Free planAndroidiOSWeb
- 4
GetResponse
GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.
AndroidiOSWebAPI7.9From $1,915.58 a month - 5
Mautic
Mautic is an open-source marketing automation suite for creating campaigns, managing leads, and sending marketing or transactional email.
Free planWebAPISelf-hosted7.6From €247.50 a month - 6
Microsoft Dynamics 365 Sales
AndroidiOSWebAPI7.6 - 7
EngageBay
EngageBay is a browser-based CRM and marketing platform that combines sales pipeline management with tools for email marketing, live chat and helpdesk support.
Free planWeb7.5From $11.04 a month - 8
LeadSquared
AndroidiOSWebAPI7.5 - 9
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.
AndroidiOSWeb7.2 - 10
Encharge
Encharge is a paid marketing automation platform built for B2B SaaS and digital businesses.
WebAPI7.0From $79 a month - 11
Klaviyo
Klaviyo is a web marketing platform for communicating with customers across email, SMS, RCS, mobile push, WhatsApp, and social marketing.
Free planWeb7.0Free plan - 12
Keap
Keap is a paid customer-management and marketing platform with a visual sales pipeline, email synchronization, marketing automation, and AI features.
AndroidiOSWeb6.9From $299 a month - 13
Ontraport
Ontraport is a web-based customer relationship and marketing platform for organizing sales activity and automated communications.
AndroidiOSWeb6.9From $83 a month - 14
Maropost Marketing Cloud
Maropost Marketing Cloud brings email, SMS, customer journeys, and audience management together for lifecycle messaging.
WebAPI6.8From $29 a month - 15
Customer.io
AndroidiOSWeb6.7From $100 a month - 16
Bloomreach Engagement
WebAPI6.6 - 17
Salesforce Marketing Cloud Engagement
Salesforce Marketing Cloud Engagement is a paid platform for email, SMS, push notifications, and cross-channel customer journeys.
WebAPI6.6From $2,000 a month - 18
Selligent
Selligent is a marketing automation platform for enterprise businesses, with tools for personalized campaigns across email, mobile, and other digital channels.
AndroidiOSWebAPI6.6 - 19
Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
WebAPI6.5 - 20
Optimove
Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization,…
AndroidiOSWebAPI6.5 - 21
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels.
Web6.5 - 22
Brevo Transactional Email
Free planWeb6.4From $9 a month - 23
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a B2B marketing automation platform for lead generation, nurturing, and alignment between sales and marketing.
WebAPI6.4From $1,250 a month - 24
Act-On
Act-On is a paid lifecycle marketing automation platform for engaging prospects and customers across multiple channels.
WebAPI6.3From $900 a month - 25
Salesforce Account Engagement
Salesforce Account Engagement is a web-based marketing automation product with email automation, customer journeys, lead scoring, lead capture forms…
Web6.3From $1,250 a month