Best Lead Nurturing Software in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 28 as of 3 October 2026, ahead of Mautic and Brevo Conversations. The best-ranked option with a free plan is Mautic. The lowest first paid tier on this page is EngageBay at $11.04/mo.
Lead nurturing software helps teams manage follow-up with prospective customers over time. Compare behavioral triggers, delivery channels, and visual workflow builders to see how each option can support your approach, alongside lead scoring and CRM sync. Contact limits and workflow limits can clarify the scope available, while free-plan availability and paid-from pricing add plan context. HubSpot Marketing Hub, GetResponse, and ActiveCampaign are among the first entries, followed by Klaviyo and Mautic. As you assess the ranking, consider how you organize leads and which channels and automation details matter for your process.
28 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Manago AI (formerly SALESmanago) Top pick · 7.1 
#2 Mautic Runner-up · 6.9 Free plan · €247.50/mo
#3 Brevo Conversations Also great · 6.8 Free plan · $15/mo
- Free trial AndroidapiiOSWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedFree planPlatforms - Free planFree trial apiself-hostedWeb
- Free plan
- Yes
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms€247.50/mofirst paid tier About MauticVisit site - Free plan WebiOSAndroid
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$15/mofirst paid tier About Brevo ConversationsVisit site - Free plan Web
- Free plan
- Yes
- Paid from
- 11.04 /user/mo
RecognisedDocumentedFree planPlatforms$11.04/mofirst paid tier About EngageBayVisit site - Free plan Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free trial AndroidapiiOSWeb
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$1915.58/mofirst paid tier About GetResponseVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$100/mofirst paid tier About Customer.ioVisit site - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms$83/mofirst paid tier About OntraportVisit site - Free trial Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms - apiWeb
- Free plan
- No
- Visual workflow builder
- Yes
- Behavioral triggers
- Yes
- Lead scoring
- Yes
- CRM sync
- Yes
RecognisedDocumentedFree planPlatforms€1,750/mofirst paid tier About ActitoVisit site - Free trial Web
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms$59/mofirst paid tier About Aritic PinPointVisit site - WebiOSAndroid
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms - Free trial WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms$299/mofirst paid tier About KeapVisit site - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$1,250/mofirst paid tier About Salesforce Account EngagementVisit site - Web
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$219/mofirst paid tier About Maropost Commerce CloudVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms$20/mofirst paid tier About GroundhoggVisit site - Free trial
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$199/mofirst paid tier About OrttoVisit site -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$1,250/mofirst paid tier About Salesforce Marketing Cloud Account EngagementVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms -
- Free plan
- No
- Lead scoring
- Yes
RecognisedDocumentedFree planPlatforms$279/mofirst paid tier About Maropost Marketing CloudVisit site
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on Everything Xiaomi?
Manago AI (formerly SALESmanago) is ranked #1 of 28 with a score of 7.1. Mautic is second and Brevo Conversations third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, EngageBay has the lowest first paid tier we found: $11.04/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.