Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
What Adobe Marketo Engage is
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales. It supports email automation, customer journeys, lead scoring, lead capture forms, and native CRM integrations. Campaigns can run across email, web, mobile, chat, events, webinars, and digital advertising. Users can build multi-step campaigns that adapt to customer behavior and data changes. AI tools support campaign creation, email copy, subject lines, images, and operational workflows. Teams can capture, enrich, and update customer profiles using engagement data, and partition leads and data for different teams. Dashboards, customizable reporting, and multi-touch attribution support campaign analysis. The four plans are Growth, Select, Prime, and Ultimate. Growth supports 10 users and 20,000 daily API calls; the other listed plans support 25 users and 50,000 daily calls. Pricing is on request, and there is no free plan. Adobe is headquartered in San Jose, California, and was founded in 1982.
Good
- Automates campaigns across seven listed channel types
- Supports lead scoring and lead capture forms
- Native CRM integrations
- Includes customizable reporting and multi-touch attribution
Watch out
- No free plan
- Pricing is available on request
- Growth supports 10 users and 20,000 daily API calls
Who it suits
Marketo Engage suits marketing teams coordinating automated campaigns across multiple channels, as well as sales and marketing teams that need synchronized systems and data. Its data partitioning can suit organizations separating lead data across teams.
Verdict
Marketo Engage combines campaign automation, customer profile management, and reporting across marketing channels. Its plans have different user and API call limits, and pricing requires a request.
Plans and prices
From Adobe Marketo Engage's own pricing page, checked 11 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | Priced on request | 10 users · 20k API calls/day · lead and account database · native CRM integration · Get pricing |
| Select | Priced on request | 25 users · 50k API calls/day · lead and account database · native CRM integration · Get pricing |
| Prime | Priced on request | 25 users · 50k API calls/day · lead and account database · native CRM integration · advanced journey analytics · sandbox · workspaces and partitions · Get pricing |
| Ultimate | Priced on request | 25 users · 50k API calls/day · lead and account database · native CRM integration · advanced journey analytics · sandbox · workspaces and partitions · Marketo Measure · Get pricing |
| Marketo Engage Ultimate | Priced on request | Customized pricing |
| Marketo Engage Prime | Priced on request | Customized pricing |
| Marketo Engage Select | Priced on request | Customized pricing |
The facts
Each one read from Adobe Marketo Engage's own pages, with the date it was checked.
What it does
- AI Capabilities
- AI supports campaign creation, email copy, subject lines, images, and operational workflows.checked 27 Sep 2026
- AI workflows
- Adobe lists AI capabilities for campaign creation and activation, including agents that streamline journey creation, data normalization, and lead investigation.checked 11 Oct 2026
- Analytics
- The product provides out-of-the-box dashboards, customizable reporting, and multi-touch attribution for campaign performance and marketing impact.checked 11 Oct 2026
- Analytics Reporting
- It includes dashboards, customizable reporting, and multi-touch attribution.checked 27 Sep 2026
- API Call Limits
- Growth includes 20,000 daily API calls; the other plans include 50,000 daily calls.checked 27 Sep 2026
- APIs and webhooks
- The Marketo Engage REST API supports remote execution of many system capabilities, and webhooks can send and receive structured JSON or XML data.checked 11 Oct 2026
- Campaign Automation
- Users can build multi-step campaigns that adapt to customer behavior and data changes.checked 27 Sep 2026
- Campaigns
- It supports planning, executing, and measuring personalized omnichannel campaigns, including batch email, automated nurture, and multistep campaigns.checked 11 Oct 2026
- CRM integrations
- nativechecked 20 Sep 2026
- CRM sync capacity
- Adobe says CRM sync can handle up to 200,000 records per hour and 2 million records per day.checked 11 Oct 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Custom Object Limit
- Plans list 10 custom objects and 2 million records.checked 27 Sep 2026
- Data Partitioning
- Leads and data can be partitioned for different teams to maintain privacy.checked 27 Sep 2026
- Email automation
- Yeschecked 20 Sep 2026
- Growth Users
- The Growth plan supports 10 users.checked 27 Sep 2026
- Integrations
- Adobe says it has prebuilt integrations with hundreds of CRM, data, channel, AI, LLM, and content tools, including Salesforce, Microsoft Dynamics, and Veeva.checked 11 Oct 2026
- Intended customers
- Adobe positions Marketo Engage as an enterprise solution and describes its plans as serving marketing teams from core email needs through advanced lead- and account-based marketing.checked 11 Oct 2026
- Interactive Webinars
- Interactive webinars are listed as unlimited with concurrency on applicable plans.checked 27 Sep 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Lead scoring
- Yeschecked 20 Sep 2026
The company
- Company Recognition
- Adobe was named a Leader in the 2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms.checked 27 Sep 2026
- Founded
- 1982checked 23 Sep 2026
- Headquarters
- San Jose, California, USAchecked 23 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
