Upscore
Upscore is a publishing intelligence platform for media organisations, combining analytics, reader engagement, and conversion tools.
What Upscore is
Upscore is a publishing intelligence platform for media organisations, combining analytics, reader engagement, and conversion tools. Insight provides live content-performance data, visual and shared dashboards, current KPIs, and contextual analysis for editorial, product, and commercial teams. Engage adapts recommendations and page curation to reader behaviour and audience segments, and can identify the headline generating the most engagement in real time. Convert supports dynamic paywalls, on-site campaigns, audience segmentation, A/B testing, and real-time conversion tracking through a no-code editor. Data Services offers structured exports, BI integration, API access, data pipelines, and custom queries. Upscore says its measurements do not use cookies or personal data, delete visitor IP addresses immediately, and retain aggregated content metrics for up to 13 months. The company states that it is GDPR compliant and hosted fully in Europe, with 99% annual availability guaranteed. Upscore GmbH was founded in 2016 and is headquartered in Hamburg, Germany. Pricing is available on request.
Good
- Live dashboards show current content KPIs
- Adapts recommendations to reader behaviour
- Supports dynamic paywalls and A/B testing
- Provides APIs, exports, and data pipelines
- Does not use cookies or personal data for measurement
Watch out
- Pricing is available only on request
- Fixed-term agreements automatically renew
- Annual availability guarantee is 99%
- Aggregated metrics are retained up to 13 months
Who it suits
Upscore is designed for editorial, product, and commercial teams at media organisations. It suits publishers needing content analytics, recommendation tools, paywalls, campaign testing, and data connections.
Verdict
Upscore combines publishing analytics, engagement optimisation, conversion controls, and data services in one platform. Media teams should confirm contract renewal terms and request pricing for their required modules.
The facts
Each one read from Upscore's own pages, with the date it was checked.
What it does
- Analytics
- Insight provides live data, visual dashboards, current KPIs, contextual analysis and shared dashboards for editorial, product and commercial teams.checked 11 Oct 2026
- Availability
- The terms state that Upscore currently guarantees 99% availability on an annual average.checked 10 Oct 2026
- Content recommendations
- Engage adapts content recommendations and pages to reader behaviour, context and audience segment.checked 10 Oct 2026
- Contract limit
- The terms state that fixed-term agreements automatically renew for the same duration unless terminated with one month's notice before the term ends.checked 11 Oct 2026
- Conversion
- Convert provides dynamic paywalls, on-site campaigns, audience segmentation, A/B testing and real-time conversion tracking.checked 11 Oct 2026
- Data integrations
- Data Services supports BI integration, API access, data pipelines and exports to other systems and applications.checked 10 Oct 2026
- Data retention
- Aggregated content performance data is stored for up to 13 months, and client access is password-protected.checked 10 Oct 2026
- Data services
- Data Services supports structured data export, BI integration, API access, data pipelines and custom queries.checked 11 Oct 2026
- Engagement
- Engage offers content recommendations, headline testing and dynamically curated pages that adapt to reader behaviour and audience segments.checked 11 Oct 2026
- Headline testing
- Engage can automatically identify which headline drives the most engagement in real time.checked 10 Oct 2026
- Hosting and compliance
- The maker says Upscore uses first-party data, is GDPR compliant and fully hosted in Europe.checked 10 Oct 2026
- Integrations
- The maker describes BI integration, API access and data pipelines, but does not name specific BI products on this page.checked 11 Oct 2026
- Intended users
- Upscore describes its audience as media organisations and teams responsible for content, audience and revenue.checked 11 Oct 2026
- Measurement
- Upscore says its measurement does not require or use personal data or cookies, deletes visitor IP addresses immediately and stores aggregated content metrics for up to 13 months.checked 11 Oct 2026
- Paywalls and campaigns
- Convert offers dynamic paywalls, on-site campaigns and marketing recommendations, with a no-code editor and real-time performance tracking.checked 10 Oct 2026
- Privacy
- The maker says the platform uses first-party data, is GDPR compliant and is fully hosted in Europe.checked 11 Oct 2026
- Purpose
- Upscore combines data, analytics and optimisation in a publishing intelligence platform for media organisations.checked 10 Oct 2026
- Real-time analytics
- Insight provides live data, visual dashboards and current KPIs for analysing content performance, engagement and interactions.checked 10 Oct 2026
- Security and availability
- The terms say account access uses usernames and passwords and guarantee 99% availability on an annual average.checked 11 Oct 2026
- Support
- The contact page offers demos, product questions and support, and says enquiries are routed to the right person.checked 11 Oct 2026
The company
- Company
- The maker is Upscore GmbH, registered at Burchardstraße 17, 20095 Hamburg, Germany.checked 11 Oct 2026
- Company history
- Upscore says it was founded in 2016 and is headquartered in Hamburg, Germany.checked 10 Oct 2026
- Founded
- 2016checked 28 Sep 2026
- Headquarters
- Hamburg, Germanychecked 28 Sep 2026
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