18.3
HubSpot Marketing Hub is marketing automation software for lead generation and campaign work.
Free planAndroidiOSWeb
Best Marketing Automation - B2B Software in 2026
B2B marketing automation tools help teams manage contacts, run email workflows, score leads and build landing pages. This category also covers account-based marketing and Salesforce synchronisation. Android availability varies by product, so check for an Android app before choosing. Compare web, iOS, API, self-hosted and browser-extension support, then review pricing, contact limits and the features your process…
28.1
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers.
Free planAndroidiOSWeb
37.9
GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.
AndroidiOSWeb
- 4
Mautic
Mautic is an open-source marketing automation suite for creating campaigns, managing leads, and sending marketing or transactional email.
Free planWebAPISelf-hosted7.6From €247.50 a month - 5
EngageBay
EngageBay is a browser-based CRM and marketing platform that combines sales pipeline management with tools for email marketing, live chat and helpdesk support.
Free planWeb7.5From $11.04 a month - 6
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.
AndroidiOSWeb7.2 - 77.0From $1,000 a month
- 8
Ontraport
Ontraport is a web-based customer relationship and marketing platform for organizing sales activity and automated communications.
AndroidiOSWeb6.9From $83 a month - 9
Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
WebAPI6.5 - 10
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels.
Web6.5 - 11
GreenRope
AndroidiOSWeb6.4 - 12
Salesforce Account Engagement
Salesforce Account Engagement is a web-based marketing automation product with email automation, customer journeys, lead scoring, lead capture forms…
Web6.3From $1,250 a month - 13
Wishpond
Wishpond is a web-based marketing platform for acquiring leads, improving sales conversions, and analyzing growth.
Web6.3From $260 a month - 14
Click
WebAPI5.9 - 15
Ortto
Ortto is a web-based marketing automation service from Ortto, a company founded in 2015 and headquartered in Sydney, New South Wales, Australia.
Web5.9From $199 a month - 16
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition helps marketing and sales teams coordinate engagement with business buyers, accounts, and buying groups.
WebAPI5.6 - 17
HCL Unica Interact
HCL Unica Interact is an enterprise marketing personalization platform that decides which offers to present at inbound touchpoints in real time.
WebAPISelf-hosted5.5 - 184.7
- 194.6
Choosing well
Check how you will access it
Look for Android support if you need to manage campaigns from a phone. Web access can suit browser-based work, while an iOS app covers iPhone and iPad users.
API, self-hosted and browser-extension options can matter when the tool must connect with other systems or fit an existing setup.
Compare plans and trials
Check whether a free plan is available and what it includes. A free trial can help you review the workflow before paying.
Read the paid-from price and pricing notes carefully. Contact limits may change the cost as your database grows.
Match automation to your process
Compare email automation and lead-scoring features. These determine how contacts move through follow-up sequences and how sales teams identify leads.
Review the marketing-contact rules alongside the plan price, since contact volume can affect which plan fits.
Review campaign features
Landing-page tools can keep forms and campaign pages in the same system. Check the available page workflow against the way your team publishes campaigns.
For account-based marketing, look for ABM features that match your target-account process rather than choosing on email automation alone.
Check Salesforce connectivity
If Salesforce is part of your sales process, compare the Salesforce sync option before signing up. Confirm that the connection covers the records and updates your team needs.
Questions people ask
Do these marketing automation tools have Android apps?
Android support varies. Check the platform details for a product before choosing it for phone-based campaign work.
Can I use a free plan?
A free plan is available from tools in this category. Check its contact limits and included features before relying on it.
Do these tools offer free trials?
Free trials are available from tools in this category. Review the trial terms and the features you can use during it.
What features should a B2B team compare?
Compare marketing contacts, email automation, lead scoring, landing pages, ABM features and Salesforce sync, along with price and platform access.
Can I connect a tool to Salesforce?
Salesforce sync is a comparison field for this category. Check the product details to confirm the connection and its supported workflow.