18.3
HubSpot Marketing Hub is marketing automation software for lead generation and campaign work.
Free planAndroidiOSWeb
Best Marketing Automation - B2B Software in 2026
28.1
Aritic PinPoint is a marketing automation platform for designing campaigns, generating and managing leads, and converting them into customers.
Free planAndroidiOSWeb
37.9
GetResponse is a lifecycle automation platform for connecting the stages from a first visit to a repeat purchase.
AndroidiOSWeb
- 4
Mautic
Mautic is an open-source marketing automation suite for creating campaigns, managing leads, and sending marketing or transactional email.
Free planWebAPISelf-hosted7.6From €247.50 a month - 5
EngageBay
EngageBay is a browser-based CRM and marketing platform that combines sales pipeline management with tools for email marketing, live chat and helpdesk support.
Free planWeb7.5From $11.04 a month - 6
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages.
AndroidiOSWeb7.2 - 77.0From $1,000 a month
- 8
Ontraport
Ontraport is a web-based customer relationship and marketing platform for organizing sales activity and automated communications.
AndroidiOSWeb6.9From $83 a month - 9
Adobe Marketo Engage
Adobe Marketo Engage is a paid marketing automation platform for campaigns and customer data across marketing and sales.
WebAPI6.5 - 10
Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels.
Web6.5 - 11
GreenRope
AndroidiOSWeb6.4 - 12
Salesforce Account Engagement
Salesforce Account Engagement is a web-based marketing automation product with email automation, customer journeys, lead scoring, lead capture forms…
Web6.3From $1,250 a month - 13
Wishpond
Wishpond is a web-based marketing platform for acquiring leads, improving sales conversions, and analyzing growth.
Web6.3From $260 a month - 14
Click
WebAPI5.9 - 15
Ortto
Ortto is a web-based marketing automation service from Ortto, a company founded in 2015 and headquartered in Sydney, New South Wales, Australia.
Web5.9From $199 a month - 16
Adobe Journey Optimizer B2B Edition
Adobe Journey Optimizer B2B Edition helps marketing and sales teams coordinate engagement with business buyers, accounts, and buying groups.
WebAPI5.6 - 17
HCL Unica Interact
HCL Unica Interact is an enterprise marketing personalization platform that decides which offers to present at inbound touchpoints in real time.
WebAPISelf-hosted5.5 - 184.7
- 194.6