Zoho Marketing Automation
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels.
What Zoho Marketing Automation is
Zoho Marketing Automation is a web-based platform for automating campaigns and customer journeys across email, SMS, WhatsApp and social channels. It includes email automation, lead scoring, customer journeys and lead-capture forms, with generation tools such as signup forms, pop-ups, landing pages and social posts. All plans include unlimited social campaigns, signup forms and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs. Standard, Professional and Enterprise plans are billed annually for 10, 15 and 25 users. Standard integrates with more than 40 apps, including Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting and Zoho Commerce; Enterprise adds workspace and custom roles. Pricing starts at $14/mo (annual), with monthly and yearly billing and a 25% yearly saving. A 14-day trial requires no credit card and includes 10 users, 5,000 website visitors and 2,000 marketing contacts.
Good
- Automates email, SMS, WhatsApp and social campaigns
- Includes lead scoring and journey tools
- Offers integrations with major CRM services
- 14-day trial requires no credit card
- Provides onboarding and technical support
Watch out
- No permanent free plan
- Contact limit is 1,000
- Exceeding the limit blocks new contacts
- Local taxes are charged separately
Who it suits
It suits businesses building automated multichannel campaigns, lead journeys and CRM-connected marketing programs.
Verdict
Zoho Marketing Automation combines campaign automation, lead capture and CRM integrations for web-based teams. Check contact limits and annual billing details before choosing a plan.
Plans and prices
From Zoho Marketing Automation's own pricing page, checked 28 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Standard | — | For businesses who are just starting to implement marketing. · 10 users · billed annually |
| Professional | — | For growing businesses that need to plan, collaborate, and hyper-personalize every marketing experience. · 15 users · billed annually |
| Enterprise | — | For advanced businesses that require customization and advanced metrics to track every customer touchpoint. · 25 users · billed annually |
| Free trial | Free | 14-day trial with no credit card required; includes 10 users, 5,000 website visitors, and 2,000 marketing contacts. |
The facts
Each one read from Zoho Marketing Automation's own pages, with the date it was checked.
What it does
- Admin controls
- Enterprise includes workspace and custom roles.checked 28 Sep 2026
- Contact limit behavior
- Exceeding the contact count blocks new contacts and disables active contact-import syncs.checked 28 Sep 2026
- CRM integrations
- multiplechecked 22 Sep 2026
- Customer journeys
- The product includes journey builders, templates, reports, and journey tracing capabilities.checked 28 Sep 2026
- Email automation
- Yeschecked 22 Sep 2026
- Included contacts
- 1000checked 22 Sep 2026
- Included features
- All plans include unlimited social campaigns, unlimited signup forms and pop-ups, and 1,000,000 non-marketing contacts.checked 28 Sep 2026
- Industry recognition
- Zoho Marketing Automation says it is recognized as a global leader.checked 28 Sep 2026
- Lead capture forms
- Yeschecked 22 Sep 2026
- Lead generation
- Lead generation uses signup forms, pop-ups, landing pages, and social media posts.checked 28 Sep 2026
- Lead scoring
- Leads can be scored based on how they engage with campaigns and marketing messages.checked 28 Sep 2026
- Local taxes
- Prices exclude local taxes such as VAT and GST, which are charged in addition.checked 28 Sep 2026
- Marketing channels
- Automation supports SMS, WhatsApp, email, and social channels.checked 28 Sep 2026
- Paid from
- 14checked 22 Sep 2026
- Privacy compliance
- The page states GDPR compliance, double opt-in, consent management, and a privacy-first approach.checked 28 Sep 2026
- Refund policy
- Canceled subscriptions can receive a full refund according to Zoho's refund policy.checked 28 Sep 2026
- Support options
- Plans include free onboarding and 1:1 technical support; product demos include expert Q&A.checked 28 Sep 2026
Where it runs
- App integrations
- The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce.checked 28 Sep 2026
Money
- Billing options
- Monthly and yearly billing are offered, with yearly billing showing a 25% saving.checked 28 Sep 2026
- Free plan
- Nochecked 22 Sep 2026
- Free tier status
- The page advertises free signup and a free trial, but does not state a permanent free plan.checked 28 Sep 2026
- Free trial
- The trial lasts 14 days and does not require a credit card.checked 28 Sep 2026
- Plan integrations
- Standard includes integration with more than 40 apps.checked 28 Sep 2026
The company
- Founded
- 1996checked 28 Sep 2026
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