HubSpot Marketing Hub: Features, Apps and Pricing

The gist

HubSpot Marketing Hub helps teams capture leads, automate marketing and organize customer journeys. It suits organizations that need email, campaigns, lead scoring and CRM connections in one platform.

The service is freemium, with a free plan and a 14-day trial for its marketing automation software.

On Android

The HubSpot mobile app runs on Android 10 or later and covers mobile access to the platform. HubSpot also offers an iOS app for iOS 17 or later.

You can use Marketing Hub on the web and through its API. The listed platforms are Android, iOS, web and API; no Windows, macOS or Linux app is listed.

What it does

Marketing Hub provides custom workflows for routine tasks such as form and email automation. Its marketing toolkit spans email, advertising, social management, campaigns, analytics, SEO, live chat, chatbots, content creation, segmentation and CTAs.

Interests and behaviors inform contact scoring and the ordering of customer journeys.

Website live chat and Facebook Messenger are available, with workflow actions, human handoff and multilingual support. The toolkit also includes a visual sales pipeline, email sync, custom domains, popups, sticky bars, built-in email marketing and a WordPress plugin.

Standouts

The HubSpot Marketplace contains 2,437 apps, among them Gmail, Google Calendar, Outlook, Google Drive and WordPress. Featured marketing connections include Google Ads, Zoom, Canva, Eventbrite, Webflow, Amplitude and Demandbase.

Marketing Hub offers two-way Salesforce synchronization, and organizations can link as many as 30 HubSpot accounts under stated conditions. A free SSL certificate is included for HubSpot content.

Basic marketing automation is available without a credit card on the free plan.

Trade-offs

On the free plan, two users can manage 1,000 contacts, send 2,000 emails per calendar month and use one automated action. Messages sent on it carry HubSpot branding, and as many as five lead scores are supported.

Starter permits up to 10 automated actions and comes with 1,000 marketing contacts. Professional and Enterprise have no action cap, with 2,000 and 10,000 contacts respectively; the paid tiers shown allow up to 50 lead scores.

The free tier supports 50 connected social accounts and 10,000 posts per month. WhatsApp allows up to 1,000 messages each month. A/B testing is listed for higher tiers.

Pricing

Marketing Hub has a free plan for up to two users with no credit card required. Starter costs $7 a month and includes 1,000 marketing contacts and 500 HubSpot Credits.

Professional costs $890 a month, includes three Core Seats, 3,000 HubSpot Credits and 2,000 contacts, and requires a one-time onboarding fee of ₹250,000 ($3,000 shown).

Enterprise costs $3600 a month, includes five Core Seats, 5,000 HubSpot Credits and 10,000 contacts, and requires one-time onboarding of ₹584,000 ($7,000 shown). Starter and Professional can be billed monthly or annually; Enterprise is billed monthly.

Verdict

Choose Marketing Hub if your team wants lead capture, automated campaigns, scoring and journeys tied to CRM data. Its Android and iOS apps add mobile access, while the web and API cover broader use.

The free tier is useful for small experiments, but its user, send, branding and automation limits are clear. Starter is the lower-cost paid step; Professional and Enterprise target larger teams with more contacts, seats and automation.

Look closely at contact caps, onboarding charges and the limits on social and WhatsApp activity before selecting a tier.