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HubSpot Marketing Hub vs Mailchimp

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Mailchimp

8.3#1 in email marketing softwareFrom $13 a month
Free planAndroidiOSWebAPI
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What both publish

FactHubSpot Marketing HubMailchimp
Email automationYesYes
Founded20062001
Free planYesYes
HeadquartersBoston, MA, USAAtlanta, USA
IntegrationsHubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress.Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.

HubSpot Marketing Hub plans

  • FreeFree
  • Starter$7 a month
  • Professional$890 a month
  • Enterprise$3,600 a month

Mailchimp plans

  • FreeFree
  • Essentials$13 a month
  • Standard$20 a month
  • Premium$350 a month

Pick HubSpot Marketing Hub if…

Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access

Pick Mailchimp if…

Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.

Charts they share