HCL Unica Interact

What HCL Unica Interact is

HCL Unica Interact is an enterprise marketing personalization platform that decides which offers to present at inbound touchpoints in real time. It supports websites, mobile apps, call centers, ATMs, and kiosks. Business rules govern offer eligibility, contact limits, and regulatory constraints, while AI scores eligible offers for relevance. Interact can use current-session activity such as visits, clicks, and calls to update customer profiles before the next offer decision. Marketing teams can schedule offers, run A/B tests, and use a drag-and-drop editor and templates to personalize content with customer and offer details. The same offer library, rules, and customer profile can support multiple channels, with accepted offers removed across them. Interact shares a profile and offer library with HCL Unica Deliver for follow-ups by email, SMS, or push. Live acceptance rates and MaxAI recommendations help identify underperforming offers during campaigns. Deployment options are on-premises, private cloud, hybrid, and SaaS. The product is paid, with pricing available on request.