Optimizely Personalization
The facts below are what the maker publishes about Optimizely Personalization, checked and dated. Our editors have not written about it yet.
Plans and prices
From Optimizely Personalization's own pricing page, checked 20 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Personalization | Priced on request | Real-time audience targeting · Behavioral personalization · Experience creation · Personalization ROI measurement · Omnichannel campaign management · Every Optimizely plan is individually packaged; request pricing. |
| Optimizely Personalization | Priced on request | Enterprise deployment · Features vary by plan · Request pricing · Custom pricing based on traffic, products and implementation complexity |
The facts
Each one read from Optimizely Personalization's own pages, with the date it was checked.
What it does
- API endpoint
- The API reference exposes a GET endpoint at api.optimizely.com/v2/experiments/{experiment_id} for reading experiment metadata.checked 15 Oct 2026
- Audience management
- Audiences can be created and managed using data from multiple sources.checked 15 Oct 2026
- Behavioral targeting
- Behavioral targeting can repeat or adapt product experiences when visitors show interest in particular products.checked 15 Oct 2026
- Category affinity
- Category-affinity campaigns use prior browsing and page-view events to infer preferred product categories.checked 15 Oct 2026
- Contextual bandits
- Contextual bandits select personalized variations using primary-metric performance and user attributes, with automated, maximize-personalization or manual distribution modes.checked 15 Oct 2026
- Documentation and support
- Developer documentation links to API references, GitHub repositories, Optimizely Academy, a developer community and support tickets.checked 15 Oct 2026
- Experimentation connection
- Personalization integrates with Web Experimentation so teams can A/B-test personalized experiences and compare them with standard experiences.checked 15 Oct 2026
- Limit: Gartner training
- A Gartner reviewer reported promised training was repeatedly dropped, questions went unanswered for weeks and documentation varied by platform version.checked 15 Oct 2026
- Limit: Software Finder complexity
- Software Finder reviewers report a steep learning curve, advanced technical requirements, limited metrics management, no preview mode and high cost for additional features.checked 15 Oct 2026
- Limit: TrustRadius implementation
- TrustRadius reviewers report technically complex implementation, custom coding needs, visual-editor issues on dynamic pages and reporting gaps for non-conversion metrics.checked 15 Oct 2026
- Loyalty promotions
- Loyalty promotions can use visitor clues or triggers to encourage use of loyalty benefits and movement between tiers.checked 15 Oct 2026
- Notable news
- Optimizely announced purpose-built AI models for marketing on September 1, 2026.checked 15 Oct 2026
- OAuth extensibility
- Third-party applications can register public or confidential clients and use OAuth 2.0 access tokens for API calls.checked 15 Oct 2026
- Praise: Gartner usability
- A Gartner reviewer praised non-developer usability, responsive support and multi-site capabilities.checked 15 Oct 2026
- Praise: Software Finder flexibility
- Software Finder reviewers praise the flexible editor, strong reporting, fast setup and ability to make targeted changes without formal deployments.checked 15 Oct 2026
- Praise: TrustRadius speed
- TrustRadius reviewers frequently praise the intuitive interface, rapid experiment launches, reporting and integrated Stats Engine.checked 15 Oct 2026
- Public REST API
- Web Experimentation provides a REST API for creating and managing projects and experiments and retrieving results.checked 15 Oct 2026
- Rating on G2
- 4.2 out of 5 from 958 reviews for Optimizely overall.checked 15 Oct 2026
- Rating on G2 Personalization profile
- 0 out of 5 from 0 reviews for the Optimizely Personalization profile.checked 15 Oct 2026
- Rating on Gartner Peer Insights
- 4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms.checked 15 Oct 2026
The company
- Company founding
- Rannkly's company profile lists Optimizely's founding year as 2009.checked 15 Oct 2026
- Company headquarters and size
- LinkedIn lists Optimizely as privately held, headquartered in New York, New York, with 1,001–5,000 employees.checked 15 Oct 2026
- Company legal name
- Crunchbase lists the legal name as Optimizely, Inc., with founders Dan Siroker and Pete Koomen, and says it was acquired by Episerver.checked 15 Oct 2026
- Headquarters
- New York City, New York, United Stateschecked 23 Sep 2026
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