Optimove
Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization, and gamifi…
What Optimove is
Optimove is a customer experience platform for consumer brands that brings customer data, AI decisioning, multichannel campaigns, personalization, and gamification together. Its products include Orchestrate, Engage, Personalize, Gamify, and Optimove AI. Engage supports AI-assisted content creation, campaign testing, and automated campaign optimization. Personalize provides more than 20 AI-driven recommendation models for digital surfaces, messages, and search. Supported channels include email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms. The platform also offers email automation, customer journeys, lead scoring, and lead capture forms. Optimove says it has more than 150 ready-made connectors and also supports APIs, hybrid ETL, and microservices. It serves consumer brands in industries including retail and e-commerce, iGaming, financial services, travel, and online trading. Available on Android, iOS, and web, with API access and multiple CRM integrations, Optimove is paid with pricing available on request. Fees are tailored to organizational needs and usage; its Orchestrate page says it does not charge by seat or limit data usage.
Good
- Supports email, SMS, WhatsApp, and other channels.
- Personalize offers more than 20 recommendation models.
- Includes email automation, journeys, and lead scoring.
- Offers more than 150 out-of-the-box connectors.
Watch out
- No free plan is listed.
- Pricing is available on request.
- Pricing depends on organizational needs and usage.
Who it suits
Optimove suits consumer brands that coordinate personalized campaigns across multiple channels and need customer data, journey, and lead-management capabilities. Its listed industries include retail, financial services, iGaming, travel, and online trading.
Verdict
Optimove combines campaign orchestration, personalization, and customer-data capabilities for consumer brands. Buyers should request pricing based on their planned channels, volumes, and organizational needs.
Plans and prices
From Optimove's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Optimove | Priced on request | Pricing tailored to usage and business needs · no seat limits · no data usage limits |
The facts
Each one read from Optimove's own pages, with the date it was checked.
What it does
- AI and campaigns
- Engage provides AI-assisted content generation, campaign testing, and automated optimization for multichannel campaigns.checked 7 Oct 2026
- APIs and SDKs
- Optimove’s Developer Hub provides API guides, SDKs, integration documentation, and API references.checked 7 Oct 2026
- Channels
- Optimove supports email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms.checked 7 Oct 2026
- CRM integrations
- multiplechecked 20 Sep 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Email automation
- Yeschecked 20 Sep 2026
- Integrations
- Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices.checked 7 Oct 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Lead scoring
- Yeschecked 20 Sep 2026
- Personalization
- Personalize offers more than 20 AI-driven recommendation models and real-time personalization for digital surfaces, messages, and search.checked 7 Oct 2026
- Pricing basis
- Pricing is tailored to organizational needs and may depend on data volume, active customer profiles, orchestration scope, message volume, and channel usage.checked 7 Oct 2026
- Pricing limits
- The Orchestrate page says Optimove does not charge by seat or impose limits on data usage.checked 7 Oct 2026
- Products
- Its core products are Orchestrate, Engage, Personalize, Gamify, and Optimove AI.checked 7 Oct 2026
- Purpose
- Optimove combines customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to help brands deliver personalized customer experiences.checked 7 Oct 2026
- Security and compliance
- Optimove states that it is SOC 2 Type II certified, ISO 27001 certified, and compliant with GDPR and CCPA; it also describes encryption in transit and at rest.checked 7 Oct 2026
- Support
- Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation.checked 7 Oct 2026
- Supported industries
- Optimove serves consumer brands in areas including iGaming, prediction markets, retail and e-commerce, financial services, online trading, and travel and hospitality.checked 7 Oct 2026
The company
- Company history
- Optimove says it was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv.checked 7 Oct 2026
- Founded
- 2012checked 28 Sep 2026
- Headquarters
- Tel Aviv, Israelchecked 28 Sep 2026
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