TrueProfit
TrueProfit is a net profit analytics platform for Shopify and TikTok Shop sellers.
What TrueProfit is
TrueProfit is a net profit analytics platform for Shopify and TikTok Shop sellers. It evaluates marketing channels, products and customers through net profit, with a real-time customizable dashboard for profit, margins, ad spend and other key metrics. Users can create customizable profit-and-loss breakdowns for any date range. Cost tracking supports cost-of-goods rules by SKU, quantity and region, dynamic shipping rules, and fixed or variable operating costs. Integrations include Shopify, TikTok Shop, advertising platforms, fulfillment platforms and shipping providers. Its MCP connection can link TrueProfit data to compatible assistants such as Claude and ChatGPT for analysis. A mobile app is available for iOS and Android, and a Chrome extension generates ad URL parameters for several advertising platforms. Billing recurs every 30 days through Shopify's app-billing system. Multiple Shopify stores can be viewed together, but each store requires its own subscription.
Good
- Real-time dashboard covers profit, margins and ad spend.
- Customizable P&L reports cover any date range.
- Tracks COGS, shipping and operating costs.
- Connects data to compatible assistants through MCP.
- Mobile apps are available for iOS and Android.
Watch out
- No free plan.
- Each Shopify store requires its own subscription.
- Billing recurs every 30 days.
Who it suits
TrueProfit suits Shopify or TikTok Shop sellers who want profit and cost reporting across products, customers and marketing channels. It may also suit teams with complex operating costs or multiple stores, provided they account for separate subscriptions.
Verdict
TrueProfit centers reporting on net profit and supports detailed cost rules, date-range P&L reports and multiple sales and advertising connections. Consider the recurring subscription and per-store requirement when evaluating it.
Plans and prices
From TrueProfit's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | $35 a month | 300 orders · $0.3 per extra order · Maximum surcharge: $300 · $35/month |
| Advanced | $60 a month | 600 orders · $0.2 per extra order · Maximum surcharge: $500 · $60/month |
| Ultimate | $100 a month | 1500 orders · $0.1 per extra order · Maximum surcharge: $700 · $100/month |
| Enterprise | $200 a month | 3500 orders · $0.07 per extra order · Maximum surcharge: $1000 · $200/month |
The facts
Each one read from TrueProfit's own pages, with the date it was checked.
What it does
- AI connection
- TrueProfit MCP connects TrueProfit data to MCP-compatible assistants such as Claude and ChatGPT for data-backed analysis.checked 1 Oct 2026
- Core dashboard
- The platform provides a real-time customizable dashboard for net profit, margins, ad spend, and other key metrics.checked 1 Oct 2026
- Data handled
- The privacy policy says the app accesses orders, products, store information, and customer shipping addresses, spend, and order count from Shopify or TikTok Shop accounts.checked 1 Oct 2026
- Integrations
- Listed integrations include Shopify, TikTok Shop, Facebook Ads, Google Ads, TikTok Ads, Microsoft Ads, Snapchat Ads, Amazon Ads, X Ads, Pinterest Ads, AdRoll, fulfillment platforms, and shipping providers.checked 1 Oct 2026
- Mobile availability
- The TrueProfit mobile app is available for free download from both the iOS and Android app stores.checked 1 Oct 2026
- Multi-store limit
- Multiple Shopify stores can be viewed together, but each store requires its own separate TrueProfit subscription.checked 1 Oct 2026
- P&L reporting
- TrueProfit generates customizable profit-and-loss breakdowns for any date range.checked 1 Oct 2026
- Security and compliance
- TrueProfit states that it is fully GDPR and CCPA compliant and uses secure data encryption.checked 1 Oct 2026
- Support
- TrueProfit says its support team responds fast around the clock, and Enterprise includes prioritized support.checked 1 Oct 2026
- Target users
- TrueProfit identifies solopreneurs, scaling brands, and established businesses with complex cost structures as intended users.checked 1 Oct 2026
- What it does
- TrueProfit is a Net Profit Analytics platform for Shopify that evaluates marketing channels, products, and customers through net profit.checked 1 Oct 2026
Money
- Billing cycle
- TrueProfit uses a recurring 30-day billing cycle and charges are collected by Shopify through its app-billing system.checked 1 Oct 2026
- Cost tracking
- TrueProfit supports advanced COGS rules by SKU, quantity, and region, dynamic shipping rules, and fixed or variable operating costs.checked 1 Oct 2026
- Free trial
- Every plan includes a 14-day free trial with no charge during the trial period.checked 1 Oct 2026
Where it runs
- Browser extension
- The Chrome Parameter Generator extension supports Facebook, Google, TikTok, Microsoft Bing, Snapchat, Pinterest, and X for generating ad URL parameters.checked 1 Oct 2026
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