Pushwoosh

Overview

Pushwoosh is a messaging and automation platform for teams that need to coordinate customer outreach across mobile, web, and messaging channels. It suits app publishers and businesses building lifecycle campaigns, particularly those that value API access and automated journeys. Its free tier is generous for push and in-app messaging, but email caps and audience-based billing deserve close attention as a project grows.

Journey Builder, segmentation, personalization, A/B testing, analytics, and autonomous AI optimization give teams tools to build and refine campaigns in one platform. All plans include full API access through a unified API for the supported channels. Pushwoosh states that SDK integration, user import, and initial subscriber gathering take 2 to 10 days; it also advertises 24/7 support and technical integration assistance.

Key features

• Campaign automation: Journey Builder and behavioral triggers support workflows that respond to user activity. This is useful for teams managing lifecycle messaging, though campaign results still depend on how well they define segments and journeys.
• Targeting and testing: Segmentation, personalization, and A/B testing let teams tailor messages and compare approaches. Mobile analytics adds measurement for app campaigns.
• Broad channel coverage: Pushwoosh supports mobile push, mobile in-app, web push, email, SMS, WhatsApp, Kakao Talk, and Telegram. That range is a strength for cross-channel programs, while teams only sending push may not need the broader platform.
• Integrations and API: Integrations include Adjust, Amplitude, Appsflyer, Mixpanel, Segment, and Shopify. Full API access on every plan is a meaningful advantage for teams connecting messaging to their own systems.
• Security and uptime: Pushwoosh states GDPR and ePrivacy compliance, ISO 27001:2022 certification, SOC 2 Type 2 auditing, HIPAA compliance, and a 99.9% uptime commitment. It says it uses privately owned enterprise-grade hardware, anti-DDoS protection, and isolated dedicated infrastructure.

Pricing

Pushwoosh uses a freemium model, with plans billed monthly and pricing based on monthly active users or monthly unique email recipients. The free options are useful for smaller projects, but email volume and the 1,000-MAU ceiling can become constraints as an audience expands.

• Pay-as-you-go — free: Covers 1,000 MAU, 5 AI requests per day, 20,000 email sends per month, unlimited push notifications, and unlimited in-app impressions. This is the clearest starting point for small app projects focused on push or in-app messaging. Additional email sends cost $1.50 per 1,000 emails.
• Free pay-as-you-go — free: Free while the project stays within 1,000 MAU. The free tier includes the same stated free allowance: unlimited push, unlimited in-app impressions, and 20,000 monthly email sends. The audience cap makes it a test bed, not an open-ended option for a growing app.
• Email only — $5 a month: Email campaigns, 20,000 included monthly sends in the pricing calculator, and the full toolset. It fits teams whose primary need is email; the send allowance means heavier volume can add cost.
• Push only — $7 a month: Mobile push, mobile in-app, web push, and the full toolset. The price is a limited offer until December 31 and is locked for 24 months after signup. This suits teams centered on push channels, but excludes the broader channel set in Omnichannel.
• Omnichannel — $13 a month: Includes all channels and the full platform, with mobile push, mobile in-app, web push, email, SMS, and WhatsApp named in the plan. It is the fit for teams coordinating several channels rather than paying for email or push alone.
• Custom plan — custom pricing: Offered when estimated cost exceeds $3,000/month. Custom plans include SSO, a dedicated private cloud, a dedicated manager, and commercial agreements, making this the enterprise route for teams needing those controls.

Platforms

Pushwoosh supports web, Windows, macOS, iOS, and Android. It says it is available on all platforms and supports known platforms for data and messaging. Mobile OS support covers iOS and Android. That breadth suits teams serving both app and web audiences, while a platform list alone does not establish a fit for every specific technical environment.

Who it's for

Pushwoosh is best suited to app and digital-product teams that want automation, audience targeting, and messaging across several channels, with APIs available from the start. Smaller projects can begin with the free allowance, especially if they rely on push and in-app impressions. Teams expecting more than 1,000 MAU or more than 20,000 monthly email sends should assess the relevant billing metric and overage cost before committing.

Pros and cons

• Pro: Unlimited push and in-app impressions on the free tier make it practical for small projects to build messaging activity without those channels consuming a stated allowance.
• Pro: Full API access on every plan and a unified API across channels give development teams room to integrate before moving to custom pricing.
• Pro: Journey Builder, segmentation, personalization, A/B testing, and analytics cover the core workflow from targeting through measurement.
• Con: The free tier stops at 1,000 MAU and 20,000 monthly email sends, so projects with larger audiences or email programs need to budget for a paid plan or extra sends.
• Con: Billing may be based on MAU or monthly unique email recipients; teams should determine which metric governs their intended plan before estimating costs.
• Con: The Push only price is promotional through December 31, so the offer's stated 24-month lock should be considered alongside its limited duration.

Alternatives

For a different focus, consider RevenueCat, Klaviyo, Braavo Analytics, Akkio, ChartMogul, ContactPigeon Predictive Insights, SaaSFlow, or Siftmo.

• Choose RevenueCat if you want a freemium option whose Pro plan is free up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue above that threshold.
• Choose Klaviyo if a web-based email and mobile messaging starter plan is enough: its free plan covers up to 250 active profiles, 500 email sends per month, and $5 of mobile messages per month.
• Choose Braavo Analytics if you need analytics with integrations, apps, and seats included in a paid plan; its WITH FUNDING plan is $70 a month, with prices reflecting annual billing.
• Choose Akkio if you want an AI analytics platform with custom pricing based on your needs and access to domain-specific agents.
• Choose ChartMogul if you need subscription analytics and its free plan for businesses under $120K ARR.
• ContactPigeon Predictive Insights is another web-based alternative.
• SaaSFlow is another freemium alternative.
• Siftmo is another freemium alternative.

For category browsing, see Customer Lifetime Value Software, Mobile Marketing Automation Software, and Push Notification Software.

Verdict

Choose Pushwoosh if your team needs to orchestrate app and web messaging across channels, and values automation plus full API access on every plan. Its free tier makes push and in-app messaging accessible to small projects, while the main cautions are the 1,000-MAU cap, email allowance, and billing metric. If your needs are limited to email or a narrower messaging program, compare the channel-specific plans before paying for broader coverage.