Best Mobile Marketing Automation Software in 2026
Updated
In short: OneSignal is ranked #1 of 26 as of 4 October 2026, ahead of Pushwoosh and Reteno. The best-ranked option with a free plan is Pushwoosh. The lowest first paid tier on this page is Pushwoosh at $5/mo.
Mobile marketing automation software helps you coordinate mobile outreach and respond to customer behavior. Compare A/B testing, behavioral triggers, mobile analytics, and visual journey builders to see which capabilities align with the campaigns you run. Data export and mobile OS support are useful points to weigh alongside free-plan availability and the “Paid from” price. The ranked entries begin with OneSignal and Pushwoosh, followed by Reteno and Airship Experimentation. Batch, EngageLab, Journiq, and Braze also appear near the start. Consider the channels and workflows you need to support, then use the listed comparison points to assess which options fit those needs.
26 mobile marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 OneSignal Top pick · 7.5 Free plan · $19/mo
#2 Pushwoosh Runner-up · 7.5 Free plan · $5/mo
#3 Reteno Also great · 7.1 Free plan · $30/mo
- Free plan WebWindowsmacOSiOSAndroid
- Free plan
- Yes
- Paid from
- 19 /mo
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms$19/mofirst paid tier About OneSignalVisit site - Free plan WebWindowsmacOSiOSAndroid
- Free plan
- Yes
- Paid from
- 5 /mo
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms$5/mofirst paid tier About PushwooshVisit site - Free plan AndroidapiiOSWeb
- Free plan
- Yes
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms$30/mofirst paid tier About RetenoVisit site - Free trial AndroidapiiOSmacOSWebWindows
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - Free trial AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms$85/mofirst paid tier About CleverTapVisit site - Free trial AndroidiOSWeb
- Free plan
- No
- Paid from
- 49 /mo
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms$49/mofirst paid tier About JourniqVisit site - AndroidiOSWeb
- Free plan
- No
- Paid from
- 999 /mo
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms$999/mofirst paid tier About PlotlineVisit site - Free trial AndroidapiextensioniOSWeb
- Free plan
- No
- Paid from
- 299 /mo
RecognisedDocumentedFree planPlatforms$299/mofirst paid tier About UserpilotVisit site - WebiOSAndroid
- Free plan
- No
- Paid from
- 100 /mo
RecognisedDocumentedFree planPlatforms$100/mofirst paid tier About Customer.ioVisit site - AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- WebiOSAndroidRecognisedDocumentedFree planPlatforms
- iOSAndroidWeb
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - WebiOSAndroidRecognisedDocumentedFree planPlatforms
- WebiOSAndroid
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
RecognisedDocumentedFree planPlatforms - Web
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- No
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Free plan
- No
- Mobile OS support
- ios_and_android
- Mobile analytics
- Yes
- Behavioral triggers
- Yes
- Visual journey builder
- Yes
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which mobile marketing automation software is ranked first on Everything Xiaomi?
OneSignal is ranked #1 of 26 with a score of 7.5. Pushwoosh is second and Reteno third.
How many of these have a free plan?
3 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Pushwoosh has the lowest first paid tier we found: $5/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.