YouAppi
YouAppi provides managed programmatic campaigns for mobile app retargeting and connected TV user acquisition and retargeting.
What YouAppi is
YouAppi provides managed programmatic campaigns for mobile app retargeting and connected TV user acquisition and retargeting. Its ReAppi service is aimed at retaining, re-engaging and retargeting app users, using machine learning, automation, and the company's data and advertising platforms to optimize toward client KPIs. Audience segmentation and real-time data processing support tailored campaign messaging. Creative options include static and video assets in interstitial, banner, native and video formats; dynamic templates are listed for banner and native ads. YouAppi describes campaign management as a managed service with daily monitoring and ongoing optimization. Customers can use a personalized dashboard with real-time campaign data, cohort and raw-data reporting, plus a reporting API. The CTV offering names Adjust, AppsFlyer, Kochava and Singular for attribution, and lists supply integrations including Magnite, Xandr, PubMatic and Verve. YouAppi says campaign data is kept in data silos and used solely for customers' campaigns, and that it is GDPR compliant as a data processor. Pricing is available on request. The company was founded in 2011 and is headquartered in Palo Alto, California.
Good
- Offers mobile app and connected TV campaigns.
- Supports static, video, interstitial, banner and native formats.
- Provides real-time, cohort and raw-data reporting.
- Campaigns receive daily monitoring and optimization.
- Lists several attribution and CTV supply integrations.
Watch out
- Pricing is available on request.
- Campaign management is a managed service.
- Privacy policy says it cannot guarantee against unauthorized penetration.
Who it suits
YouAppi suits brands seeking managed mobile app retargeting or connected TV campaigns. It is relevant to teams that need campaign reporting, audience targeting and ongoing campaign optimization.
Verdict
YouAppi brings app retargeting and CTV campaigns together with managed optimization and reporting. Buyers should request pricing and confirm that its managed service and integrations fit their campaign needs.
The facts
Each one read from YouAppi's own pages, with the date it was checked.
What it does
- Ad formats
- ReAppi uses dynamic templates for banner and native ads, including enhanced product images for mobile.checked 8 Oct 2026
- Attribution integrations
- YouAppi’s CTV page names Adjust, AppsFlyer, Kochava, and Singular as mobile measurement partners for attribution.checked 8 Oct 2026
- Audience targeting
- ReAppi uses granular audience segmentation and real-time data processing to tailor messaging and optimize campaign performance.checked 8 Oct 2026
- Campaign optimization
- YouAppi says it optimizes toward CPM/CPC for awareness and dynamic CPA/ROAS for performance, and continuously tests and optimizes creative.checked 8 Oct 2026
- Creative formats
- YouAppi says it can provide static and video creatives, as well as interstitial, banner, native, and video ad formats.checked 8 Oct 2026
- CTV offering
- YouAppi offers connected TV user acquisition and retargeting campaigns alongside mobile app retargeting.checked 8 Oct 2026
- CTV supply integrations
- YouAppi lists Magnite, Xandr, PubMatic, and Verve among its CTV supply-side platform integrations.checked 8 Oct 2026
- CTV technology
- The CTV page describes a proprietary engine optimizing across 35+ variables, advanced targeting, and a dynamic creative studio.checked 8 Oct 2026
- Data hosting
- The privacy policy says YouAppi uses AWS storage facilities in the United States, Ireland, and Japan.checked 8 Oct 2026
- DMP integrations
- YouAppi says it works with DMPs including LiveRamp and mParticle and can integrate additional DMPs.checked 8 Oct 2026
- Integration documentation
- The Help Center lists integration guides for Adjust, AppsFlyer, Kochava, Branch, and Singular for re-engagement campaigns.checked 8 Oct 2026
- Intended customers
- YouAppi describes its advertising services as serving mobile app developers and supply and demand partners.checked 8 Oct 2026
- Pricing model
- The FAQ says YouAppi uses a flexible model and can adjust the CPM rate to improve performance; it does not state a fixed price.checked 8 Oct 2026
- Privacy and compliance
- YouAppi’s FAQ says campaign data is secured in data silos, customer data is used solely for customers’ campaigns, and YouAppi is GDPR compliant as a data processor and IAB Tech Lab certified.checked 8 Oct 2026
- Privacy and security
- YouAppi's privacy policy says it maintains technical and organizational measures intended to reduce risks of loss, unauthorized disclosure, or access, while noting it cannot guarantee against unauthorized penetration.checked 8 Oct 2026
- Product
- YouAppi describes its programmatic mobile app retargeting products as helping activate valuable users, keep them engaged, and grow app revenue.checked 8 Oct 2026
- Reporting
- YouAppi offers a personalized dashboard with real-time campaign data, cohort and raw-data reporting, and a reporting API.checked 8 Oct 2026
- Retargeting
- Its ReAppi service is described as retaining, retargeting, and re-engaging mobile app users.checked 8 Oct 2026
- Sales and support model
- The contact page invites prospects to submit a form so the sales team can contact them, and lists [email protected] for app marketing sales.checked 8 Oct 2026
- Service model
- YouAppi describes campaign management as a managed service with daily monitoring and ongoing optimization.checked 8 Oct 2026
- Support
- YouAppi directs customers to its Support help center and provides [email protected] as a contact email.checked 8 Oct 2026
The company
- Founded
- 2011checked 28 Sep 2026
- Headquarters
- YouAppi’s website lists its address as 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301.checked 8 Oct 2026
Where it runs
- ReAppi optimization
- ReAppi uses machine learning, automation, and YouAppi’s proprietary DMP and DSP to optimize campaigns toward client KPIs.checked 8 Oct 2026
