17.1
AdRoll is a platform for managing social media and programmatic advertising campaigns across channels.
Free planWebAPI
Best Retargeting Software in 2026
Retargeting software helps deliver ads to people after they visit a site, use an app or show buying interest. Tools may connect to audience sources, ad channels and product feeds. Compare audience sources, ad channels, dynamic product ad support, frequency capping and attribution windows. Android availability varies, so check for an Android app first; services may also run on the web, through an API or on iOS.
26.5
YouAppi provides managed programmatic campaigns for mobile app retargeting and connected TV user acquisition and retargeting.
AndroidiOSWeb
36.3
Adwisely is a web app for eCommerce advertising that runs AI-powered Meta and Google campaigns for retargeting and prospecting.
Web
- 44.9
- 5
Adwerx
Web4.8 - 64.7
- 7
Rontar
Web4.7 - 8
rtb.com
Web4.7 - 9
ad:personam
Web4.6 - 104.6
- 114.6
- 124.6
- 13
Flightplan
Web4.6 - 144.6
- 15
Meteor.link
Web4.6 - 164.6
- 17
releva.nz
Web4.6 - 18
ReTargeter
Web4.6 - 19
RevX
Web4.6 - 20
Swayer
Web4.6 - 214.4
- 224.3
Choosing well
Check the platform
Look for an Android app if you need to manage campaigns from a Xiaomi, Redmi or POCO phone. Platform options in this category also include web, API and iOS access.
A web or API connection may suit teams working from a browser or linking retargeting with other systems.
Compare free access and paid terms
A free plan can help you review a tool before paying. Flightplan lists a free plan; ad:personam and Ako Marketing list free plans with paid tiers.
Trial periods differ. Adwisely and Meteor.link list seven-day trials, Ako Marketing lists 14 days, and ad:personam lists 30 days. Paid pricing may be shown as a starting monthly rate or provided on request.
Review targeting controls
Check which audience sources and ad channels a service supports. Dynamic product ads can matter when campaigns need to show products based on visitor interest.
Frequency capping limits how often an audience sees an ad. Confirm that the control fits your campaign needs before choosing a tool.
Understand attribution windows
An attribution window sets the period in which a conversion can be linked to an ad interaction. Compare the window offered by a service with the reporting period you use.
Read the platform details and pricing terms together so you know how campaign access and measurement work.
Questions people ask
Is there retargeting software with a free plan?
Yes. Flightplan lists a free plan, and ad:personam, Ako Marketing and AdRoll also show free-plan availability.
Which retargeting tools offer a trial?
Adwisely and Meteor.link list seven-day trials, Ako Marketing lists 14 days, and ad:personam lists a 30-day trial.
Can I manage retargeting from Android?
Android is a platform used by tools in this category, but support varies by product. Check the individual listing for an Android app.
Do retargeting tools support APIs?
API access is a platform option in this category. Check a product's platform details to confirm API support.
What pricing models are available?
Listings include free, freemium and paid models. Prices may start at a monthly rate, include a trial or be available on request.