AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs YouAppi
What both publish
| Fact | AdRoll | YouAppi |
|---|---|---|
| Ad formats | Supported formats include display, connected TV, video, native, in-app mobile and social ads. | ReAppi uses dynamic templates for banner and native ads, including enhanced product images for mobile. |
| Audience targeting | Audience tools include website, mobile-app, ecommerce-store and contact-list segments, AI lookalikes, contextual targeting and more than 2,000 syndicated third-party audiences for US customers. | ReAppi uses granular audience segmentation and real-time data processing to tailor messaging and optimize campaign performance. |
| Headquarters | San Francisco, California, United States | YouAppi’s website lists its address as 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301. |
| Pricing model | AdRoll charges dynamically by CPM, with auction prices changing according to inventory demand, rather than charging per click or acquisition. | The FAQ says YouAppi uses a flexible model and can adjust the CPM rate to improve performance; it does not state a fixed price. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | YouAppi describes its programmatic mobile app retargeting products as helping activate valuable users, keep them engaged, and grow app revenue. |
| Reporting | The pricing page lists real-time campaign metrics, campaign reporting, exportable reports, and reporting APIs. | YouAppi offers a personalized dashboard with real-time campaign data, cohort and raw-data reporting, and a reporting API. |
| Retargeting | The platform retargets people who previously interacted with a brand, product or service. | Its ReAppi service is described as retaining, retargeting, and re-engaging mobile app users. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
YouAppi plans
No prices published.
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick YouAppi if…
YouAppi suits brands seeking managed mobile app retargeting or connected TV campaigns. It is relevant to teams that need campaign reporting, audience targeting and ongoing campaign optimization.