16.8
DT FairBid is a free publisher monetization service for integrating and managing multiple ad networks on apps or other publisher properties.
Free planAndroidiOSWeb
Best Mobile Advertising Software in 2026
Mobile advertising software helps plan, deliver and measure campaigns aimed at phone users. Tools in this category can support app-install campaigns, retargeting, attribution reporting, creative work and ad-fraud prevention. Android support varies by product. Check for an Android app or Android campaign coverage, then compare iOS, web and API access, pricing, buying model and the reporting features you need.
26.5
YouAppi provides managed programmatic campaigns for mobile app retargeting and connected TV user acquisition and retargeting.
AndroidiOSWeb
36.3
Chartboost Mediation is a free monetization solution for mobile app developers on Android and iOS.
AndroidiOS
- 4
AdFalcon
AndroidiOSWeb5.3 - 54.8
- 6
Moloco Ads
Web4.8 - 7
HYBE
Web4.7 - 8
AppLovin Ads
Web4.6 - 94.6
- 104.4
- 114.3
Choosing well
Check Android and platform coverage
Look for Android support if you need to manage campaigns from a Xiaomi, Redmi or POCO phone, or target Android app users. AdFalcon and YouAppi list Android, iOS and web platforms.
Web access can suit desktop campaign work, while an API may fit an existing marketing system. Confirm the platforms listed for the product you are considering.
Match the campaign type
Compare support for app-install campaigns and retargeting campaigns. App-install tools focus on bringing new users to an app, while retargeting reaches people who have already interacted with it.
Persona.ly lists app-install campaigns. Check the campaign details and buying model before committing to a platform.
Read the pricing model
A free plan can help you start without a paid contract. Chartboost Mediation and DT FairBid list free plans, while other products list paid pricing or pricing on request.
Compare the pricing model with your expected campaign needs. Ask for a quote where pricing is on request, and check what access the plan includes.
Compare reporting and safeguards
Attribution reporting shows how campaigns connect with installs or other actions. Review the reporting detail and the attribution setup before choosing a tool.
Creative tools can support ad production, while ad-fraud prevention helps identify invalid activity. Compare these capabilities alongside campaign features rather than judging on price alone.
Questions people ask
Which platforms can mobile advertising software support?
Platforms listed across this category include web, iOS, Android and API access. Check the product details for the platform combination you need.
Is there a free plan for mobile advertising software?
A free plan is available from products such as Chartboost Mediation and DT FairBid. Other products list paid pricing or pricing on request.
Can these tools run app-install campaigns?
App-install campaign support varies by product. Persona.ly lists app-install campaigns, so check this feature in the product details before choosing.
What is retargeting in mobile advertising?
Retargeting campaigns reach people who have already interacted with an app or advert. Check whether a product supports retargeting before signing up.
Why does attribution reporting matter?
Attribution reporting connects campaign activity with outcomes such as app installs, helping you evaluate campaign performance.