Plotline
Plotline is an AI customer engagement platform for in-app experiences, messaging, experimentation, and gamification.
What Plotline is
Plotline is an AI customer engagement platform for in-app experiences, messaging, experimentation, and gamification. Its AI Director uses each user's live context to select a channel, timing, and message, or to hold back outreach. Campaign formats include tooltips, stories, spotlights, surveys, videos, games, grids, carousels, banners, and cards. Teams can run multivariate tests on campaign design, copy, timing, and targeting, then track performance and statistical significance. Integrations listed include Amplitude, Mixpanel, Braze, Segment, Google Analytics, Salesforce Marketing Cloud, and Snowflake. They can bring in audience cohorts, trigger campaigns from events, and send campaign events and conversions to analytics or data warehouse tools. Plotline is available on Android, iOS, and the web. Starter costs $999/mo and includes up to 10 audience segments; Growth costs $2,499/mo and includes unlimited segments. Both plans have tier-based impression caps. Enterprise pricing is custom. There is no free plan or free trial, though Plotline offers a paid staging pilot with impression caps waived during the pilot and no obligation to continue.
Good
- AI Director can decide not to send outreach.
- Campaigns include multiple formats, such as surveys and games.
- Multivariate testing covers design, copy, timing, and targeting.
- Integrations can sync campaign events and conversions.
- Paid staging pilot has waived impression caps.
Watch out
- No free plan or free trial.
- Campaigns pause for the month at the impression cap.
- Enterprise pricing is custom.
Who it suits
Plotline is aimed at product and growth teams at consumer mobile apps, particularly in EdTech, FinTech, HealthTech, Gaming, and Commerce. It may suit teams that need in-app campaigns, testing, and integrations with analytics or data tools.
Verdict
Plotline combines contextual in-app messaging with campaign testing and analytics integrations. Its paid entry price, impression caps, and lack of a free plan are key considerations.
Plans and prices
From Plotline's own pricing page, checked 2 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $999 a month | up to 10 audience segments · impression cap based on tier · email support · Starting at $999 / month |
| Growth | $2,499 a month | unlimited audience segments · impression cap based on tier · 30-day onboarding program · Starting at $2,499 / month |
| Enterprise | Priced on request | impression-based pricing · gamification · off-app channels · journey builder · dedicated support · Custom pricing; annual contracts with more flexible terms |
The facts
Each one read from Plotline's own pages, with the date it was checked.
What it does
- AI Director
- AI Director uses each user's live context to choose a channel, timing, and message, or decide not to reach out.checked 2 Oct 2026
- Audience
- Plotline says it is built for product and growth teams at consumer mobile apps, particularly in EdTech, FinTech, HealthTech, Gaming, and Commerce.checked 2 Oct 2026
- Campaigns
- Campaign formats include tooltips, stories, spotlights, surveys, videos, games, grids, carousels, banners, and cards.checked 2 Oct 2026
- Experimentation
- Plotline supports multivariate tests on campaign design, copy, timing, and targeting, and tracks performance and statistical significance.checked 2 Oct 2026
- Integrations
- Listed integrations include Amplitude, Mixpanel, Braze, Segment, Google Analytics, Salesforce Marketing Cloud, and Snowflake.checked 2 Oct 2026
- Integration workflow
- Integrations can import audience cohorts, trigger campaigns from events, and sync campaign events and conversions to analytics or data warehouse tools.checked 2 Oct 2026
- Pilot
- Plotline offers a paid pilot on a staging environment, with waived impression caps during the pilot and no obligation to continue afterward.checked 2 Oct 2026
- Pricing limits
- Campaigns stop for the rest of the month when an impression cap is reached, and the pricing page says there are no surprise impression overage charges.checked 2 Oct 2026
- Privacy
- Plotline says it supports GDPR and offers data residency options based on region.checked 2 Oct 2026
- Product
- Plotline is an AI customer engagement platform for in-app experiences, messaging, experimentation, and gamification.checked 2 Oct 2026
- Security
- Plotline states it is SOC 2 Type II certified, uses AWS, and encrypts data with TLS 1.3 in transit and AES-256 at rest.checked 2 Oct 2026
- Support
- Starter includes email support; Growth includes a 30-day onboarding program; Enterprise includes dedicated support and customer success.checked 2 Oct 2026
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