CleverTap
CleverTap is a customer engagement platform for building and optimizing cross-channel customer experiences.
What CleverTap is
CleverTap is a customer engagement platform for building and optimizing cross-channel customer experiences. It brings together customer data and analytics, experimentation, personalization, optimization, and campaign orchestration. Listed messaging channels include push notifications, email, WhatsApp, in-app and web messages, RCS, and SMS. Behavioral analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Connections include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs are listed for Android, iOS, Flutter, React Native, Unity, and JavaScript, alongside server-side libraries and APIs. CleverTap states that it complies with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls such as two-factor authentication and role-based access. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. CleverTap was founded in 2013 and is headquartered in Mountain View, California.
Good
- Supports push, email, WhatsApp, SMS, and other channels.
- Behavioral analytics include funnels, cohorts, and sessions.
- SDKs cover mobile, web, and game development frameworks.
- Offers a 30-day trial.
Watch out
- No free plan is listed.
- Core is $85 a month after the trial.
- Taxes apply and add-ons are excluded from Core.
Who it suits
CleverTap may suit teams that coordinate customer messaging, analytics, and campaign workflows across channels. Its listed plans address growing teams, expanding businesses, and enterprise teams.
Verdict
CleverTap brings customer analytics and cross-channel campaign tools into one platform, with integrations and SDKs for multiple environments. Core pricing and add-on exclusions are worth reviewing before choosing a plan.
Plans and prices
From CleverTap's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Core | $85 a month | Select monthly active users · 3-year data retention · add-ons available · Taxes apply; excludes add-ons. Billing starts after the 30-day trial. |
| Pro | Priced on request | 3-year data retention · add-ons available · Get a demo |
| Ultimate | Priced on request | Up to 10 years of data retention · add-ons available · Get a demo |
The facts
Each one read from CleverTap's own pages, with the date it was checked.
What it does
- Analytics
- The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking.checked 3 Oct 2026
- Core capabilities
- The platform combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration.checked 3 Oct 2026
- CRM integrations
- multiplechecked 20 Sep 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Email automation
- Yeschecked 20 Sep 2026
- Integrations
- CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake.checked 3 Oct 2026
- Intended customers
- The maker describes Core for growing teams, Pro for expanding businesses, and Ultimate for enterprise teams needing advanced AI decisioning, automation, and governance.checked 3 Oct 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Messaging channels
- Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.checked 3 Oct 2026
- SDKs and APIs
- Official SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, and the documentation lists server-side libraries and APIs.checked 3 Oct 2026
- Security and compliance
- CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA.checked 3 Oct 2026
- Security controls
- The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows.checked 3 Oct 2026
- Support
- The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support.checked 3 Oct 2026
- What it does
- CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time.checked 3 Oct 2026
The company
- Founded
- 2013checked 28 Sep 2026
- Headquarters
- Mountain View, Californiachecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Plan limits
- The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons.checked 3 Oct 2026
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