CleverTap
7.2#5 in customer journey orchestration softwareFrom $85 a monthAndroidiOSWebAPI
VisitCleverTap vs Oracle Responsys
Oracle Responsys
7.3#3 in customer lifetime value softwareFrom $2 a yearAndroidiOSWebAPI
VisitWhat both publish
| Fact | CleverTap | Oracle Responsys |
|---|---|---|
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2013 | 1977 |
| Headquarters | Mountain View, California | Austin, Texas, USA |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace. |
| Lead capture forms | Yes | Yes |
| Security controls | The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. | Security features include role-based access, SAML 2.0 single sign-on, optional IP allowlisting, and configurable login protections. |
CleverTap plans
- Core$85 a month
- ProPriced on request
- UltimatePriced on request
Oracle Responsys plans
- Marketing Automation Responsys Enterprise Cloud Service$2 a year
Pick CleverTap if…
CleverTap may suit teams that coordinate customer messaging, analytics, and campaign workflows across channels. Its listed plans address growing teams, expanding businesses, and enterprise teams.
Pick Oracle Responsys if…
It is designed for B2C marketing teams managing personalized campaigns across several channels. Teams needing audience tools, integrations, APIs, and browser-based SaaS access may find it suitable.