CleverTap
7.2#5 in customer journey orchestration softwareFrom $85 a monthAndroidiOSWebAPI
VisitCleverTap vs HubSpot Marketing Hub
HubSpot Marketing Hub
9.1#1 in marketing automation softwareFree planFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | CleverTap | HubSpot Marketing Hub |
|---|---|---|
| CRM integrations | multiple | multiple |
| Customer journeys | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2013 | 2006 |
| Free plan | No | Yes |
| Headquarters | Mountain View, California | Boston, MA, USA |
| Integrations | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. | HubSpot’s marketplace lists 2,437 apps and includes integrations such as Gmail, Google Calendar, Outlook, Google Drive, and WordPress. |
| Lead capture forms | Yes | Yes |
| Plan limits | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. | The pricing page lists 1,000 marketing contacts for Starter, 2,000 for Professional, and 10,000 for Enterprise. |
| Security and compliance | CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. | HubSpot’s Trust Center lists SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, and TRUSTe certifications or badges. |
| Security controls | The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. | HubSpot states that it conducts annual third-party audits and penetration testing, supports SAML SSO and SCIM provisioning, and offers regional hosting in the US, EU, Canada, and Australia. |
CleverTap plans
- Core$85 a month
- ProPriced on request
- UltimatePriced on request
HubSpot Marketing Hub plans
- FreeFree
- Starter$7 a month
- Professional$890 a month
- Enterprise$3,600 a month
Pick CleverTap if…
CleverTap may suit teams that coordinate customer messaging, analytics, and campaign workflows across channels. Its listed plans address growing teams, expanding businesses, and enterprise teams.
Pick HubSpot Marketing Hub if…
Teams automating email, lead capture and customer journeys; Organizations needing CRM and marketplace integrations; Marketers who want mobile, web and API access