Best Customer Data Platforms in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 54 as of 4 October 2026, ahead of RudderStack Customer Data Platform and Twilio Segment. The best-ranked option with a free plan is RudderStack Customer Data Platform. The lowest first paid tier on this page is D&B Hoovers at $44.08/mo.
Bringing customer records into a useful view involves both the sources feeding a platform and the destinations where its data can go. Twilio Segment and RudderStack Customer Data Platform lead the ranking, followed by Tracardi and Lytics. Compare source connectors and data ingestion, then weigh identity resolution and real-time profiles for how records are handled. Audience activation and destination connectors indicate how profiles can be put to use across systems. Free-plan availability and paid-from pricing add cost context. Match the listed connections and capabilities to the sources, audiences, and destinations relevant to your data work.
54 customer data platforms ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#1 Manago AI (formerly SALESmanago) Top pick · 7.3 
#2 RudderStack Customer Data Platform Runner-up · 7.3 Free plan · $265/mo
#3 Twilio Segment Also great · 7.2 Free plan · $120/mo
- Free trial AndroidapiiOSWeb
- Free plan
- No
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - Free planFree trial AndroidapiiOSLinuxself-hostedWeb
- Free plan
- Yes
- Paid from
- 265 /mo
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms$265/mofirst paid tier About RudderStack Customer Data PlatformVisit site - Free planFree trial WebiOSAndroid
- Free plan
- Yes
- Paid from
- 120 /mo
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms$120/mofirst paid tier About Twilio SegmentVisit site - Free plan AndroidextensioniOSWeb
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - Free planFree trial AndroidapiiOSWeb
- Free plan
- Yes
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - Free plan apiWeb
- Free plan
- Yes
RecognisedDocumentedFree planPlatforms - Free plan apiLinuxself-hostedWeb
- Free plan
- Yes
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- AndroidapiiOSWebRecognisedDocumentedFree planPlatforms
- AndroidapiiOSWeb
- Free plan
- No
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - AndroidapiiOSWeb
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - Free trial AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms$85/mofirst paid tier About CleverTapVisit site - Free trial AndroidapiiOSWeb
- Free plan
- No
- Paid from
- 129 /mo
RecognisedDocumentedFree planPlatforms$129/mofirst paid tier About CustomerLabs CDPVisit site - AndroidapiiOSWeb
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - Web
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms -
- Free plan
- No
- Paid from
- 1.15 /mo
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - WebiOSAndroidRecognisedDocumentedFree planPlatforms
- Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - api
- Free plan
- No
- Paid from
- 49 /mo
RecognisedDocumentedFree planPlatforms$44.08/mofirst paid tier About D&B HooversVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
-
- Free plan
- No
RecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer data platform is ranked first on Everything Xiaomi?
Manago AI (formerly SALESmanago) is ranked #1 of 54 with a score of 7.3. RudderStack Customer Data Platform is second and Twilio Segment third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, D&B Hoovers has the lowest first paid tier we found: $44.08/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.