MoEngage
MoEngage is a customer engagement platform for consumer marketers.
What MoEngage is
MoEngage is a customer engagement platform for consumer marketers. It uses behavioral analytics to help brands tailor communications across customer journeys, with web and app personalization based on customer preferences, journey stages, and affinities. Listed channels include email, SMS, in-app and on-site messaging, digital advertising, content cards, push notifications, RCS, and WhatsApp. The platform also offers email automation, customer journeys, lead capture forms, and multiple CRM integrations. MoEngage Inform provides a single API for managing critical alerts across channels and vendors. Merlin AI is described as helping marketers find insights, generate assets, and deliver experiences using agentic decision-making. Its app marketplace includes Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau. MoEngage lists credentials including SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA. Enterprise organizations can use documented access controls such as two-factor authentication, SAML 2.0 single sign-on, granular permissions, campaign approvals, and IP whitelisting. Pricing is available by contacting sales; there is no free plan.
Good
- Supports email, SMS, push, and other channels.
- Offers web and app personalization.
- Includes email automation and customer journeys.
- Lists multiple CRM integrations.
- Enterprise controls include SAML single sign-on.
Watch out
- No free plan is listed.
- Pricing requires contacting sales.
- Connected Apps require the Connected Channels add-on.
Who it suits
MoEngage suits consumer marketing teams coordinating personalized engagement across digital channels. Its enterprise access controls may also suit organizations that need managed permissions and campaign approvals.
Verdict
MoEngage brings multi-channel messaging, personalization, and analytics into a platform aimed at consumer marketers. Buyers should note that pricing is by request and Connected Apps require an add-on.
Plans and prices
From MoEngage's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Growth | Priced on request | Pricing not stated on the page |
| Enterprise | Priced on request | Pricing not stated on the page |
The facts
Each one read from MoEngage's own pages, with the date it was checked.
What it does
- Access controls
- MoEngage documents two-factor authentication, SAML 2.0 single sign-on, granular permissions, campaign approval workflows, and IP whitelisting for Enterprise license organizations.checked 4 Oct 2026
- AI features
- The product page says Merlin AI helps marketers discover insights, generate assets, and deliver experiences with agentic decisioning.checked 4 Oct 2026
- Channels
- MoEngage lists email, SMS, in-app messaging, digital advertising, content cards, on-site messaging, push notifications, RCS, and WhatsApp among its engagement channels.checked 4 Oct 2026
- Connected channels add-on
- The help guide says Connected Apps are part of the Connected Channels add-on and customers should contact their Customer Success Manager to enable them.checked 4 Oct 2026
- CRM integrations
- multiplechecked 20 Sep 2026
- Customer journeys
- Yeschecked 20 Sep 2026
- Customer support
- MoEngage says its team provides regional support and guidance, and its pricing page includes Customer Success and Support in the plan comparison.checked 4 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Integrations
- The app marketplace lists integrations including Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau.checked 4 Oct 2026
- Intended users
- MoEngage says it empowers consumer marketers with AI-powered tools for digital-first, multi-channel engagement.checked 4 Oct 2026
- Lead capture forms
- Yeschecked 20 Sep 2026
- Personalization
- The platform offers web and app personalization using customer preferences, journey stages, and affinities.checked 4 Oct 2026
- Product
- MoEngage describes its product as an enterprise ready customer engagement platform that uses behavioral analytics to help brands engage customers across their journeys.checked 4 Oct 2026
- Scale
- MoEngage states that its platform analyzes 1 trillion data points monthly and sends 30 million messages per minute, with 99.9% uptime.checked 4 Oct 2026
- Security and compliance
- MoEngage lists SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA among its security and compliance credentials.checked 4 Oct 2026
- Transactional alerts
- MoEngage Inform provides infrastructure for managing critical alerts across channels and vendors through a single API.checked 4 Oct 2026
The company
- Company history
- MoEngage says Raviteja Dodda and Yashwanth Kumar founded the company in 2014.checked 4 Oct 2026
- Founded
- 2014checked 28 Sep 2026
- Headquarters
- San Francisco, California, USA; Bengaluru, Indiachecked 28 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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