Lytics

B tier on Customer Data PlatformsScore 7.0 · #5 of 54

Android app: Yes
Free plan: Yes
Runs on: Android, api, iOS, Web

lytics.com

Summary

Lytics is a customer data platform focused on connecting customer data to content management systems so organizations can personalize experiences across channels. Its products include Conductor for data infrastructure, Cloud Connect for reverse ETL, and Decision Engine for activation and decisioning. The Personalization Engine can tailor website content, product recommendations and user experiences using visitor behavior and preferences in real time. Lytics also supports dynamic audience segments based on behavior, data science and customer preferences. Its integrations directory covers areas such as advertising, analytics, CRM, data warehousing, email, mobile and web personalization. The company says its generative AI tools use OpenAI and Google Vertex AI for data mapping and enrichment, audience creation and journey orchestration. Deployment choices include multi-tenant, single-tenant private and customer-tenant private-cloud options on Google Cloud. A free Personalization Engine plan includes website personalization and native WordPress and Drupal integrations. Lytics lists Android, iOS, web and API availability; event ingress and trigger egress quotas depend on pricing.

Who it is for

Lytics suits organizations seeking to connect customer data with content systems and personalize experiences, from growing startups to enterprises. The free Personalization Engine may suit teams focused on website personalization with WordPress or Drupal.

What is good

Personalizes content using behavior and preferences in real time
Supports dynamic audience segmentation
Free plan includes website personalization
Native WordPress and Drupal integrations
Multiple Google Cloud deployment options

What to know first

Event ingress quotas depend on pricing
Trigger egress quotas depend on pricing

Verdict

Lytics combines customer data infrastructure, activation and personalization, with a free plan centered on website personalization. Check the pricing-dependent event and trigger quotas against expected usage.

Lytics plans and pricing

All plans

Lytics Personalization Engine Free 100% free · website personalization · native WordPress and Drupal integrations lytics.com · 30 Sept 2026

Compared on customer data platforms

Free plan: Yeslytics.com
Real-time profiles: Yeslytics.com
Identity resolution: Yeslytics.com
Audience activation: Yeslytics.com
Data ingestion: bothlytics.com

Facts

Product: Lytics describes its xCDP as a platform for bringing customer data to content management systems to deliver personalized experiences across channels.lytics.com · 30 Sept 2026
Core products: Lytics describes three products: Conductor for data infrastructure, Cloud Connect for reverse ETL, and Decision Engine for activation and decisioning.lytics.com · 30 Sept 2026
Personalization: The Personalization Engine tailors website content, product recommendations, and user experiences using visitor behavior and preferences in real time.lytics.com · 30 Sept 2026
Segmentation: Lytics supports dynamic audience segmentation based on behavioral cues, data science, and customer preferences.lytics.com · 30 Sept 2026
Integrations: The integrations directory lists connections across categories including advertising, analytics, CRM, data warehousing, email, mobile, and web personalization.lytics.com · 30 Sept 2026
AI: Lytics says its generative AI tools use OpenAI and Google Vertex AI for data mapping and enrichment, audience creation, and journey orchestration.lytics.com · 30 Sept 2026
Privacy: Lytics says customers control which personal information sources and destinations they use, and that it does not sell PII or add third-party data except through customer-directed integrations.docs.lytics.com · 30 Sept 2026
Security: Lytics reports an independent SOC 2 Type II examination and regular independent penetration tests and vulnerability scans.docs.lytics.com · 30 Sept 2026
Deployment: Lytics describes multi-tenant, single-tenant private, and customer-tenant private-cloud deployment options on Google Cloud.lytics.com · 30 Sept 2026
Support: Lytics offers Standard and Premium technical support; Premium adds faster initial response targets and access to a training video library.lytics.com · 30 Sept 2026
Usage limits: The platform limits page says event ingress and trigger egress quotas depend on pricing.docs.lytics.com · 30 Sept 2026
Audience: Lytics presents the Personalization Engine as suitable for growing startups and enterprises.lytics.com · 30 Sept 2026